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Sounds amazing.

But having read the press release, I'm not entirely certain if this book contains anything other than photographs (not necessarily a bad thing, would just like to know)…
 
They could do what they're doing to their computers -- make it even thinner by taking three-quarters of the content out. Heck, why have content at all? Why not just covers with nothing inside?
 
Regarding the first picture, which most people have a grudge against the most, you can charge this thing for 2 MINUTES to get 9 HOURS of battery life. If it really bothers you, charge it overnight.

I agree it doesn't look great but it's not an issue.

I actually think that was one of the best decision they made. I have a USB hub on my desk and just charge them once a month when I leave for the day. 1 charge last me 8 hours a day for a month!
 
For the first time in ages I really started to think I'd buy another Apple product. Then I saw the price.

Once again, Apple is all-inclusive insofar as you can afford to join. Classism in education - how many poor people could have been inspired by this?
 
Wow. They took all the Apple.com product photos and put them in a book. That's worth $300!

Also....isn't this a bit backwards looking for Apple? Not to mention they made a physical book!!! I thought iPad and iBooks was the future and present?

Waste of time and energy.
 
I do like the concept of these books, but what justifies that price tag? Does the book contain some very nifty details about the way Apple approaches new ideas and designs or some other kind of special sauce? If it only contains really nice, high-detailed pictures of various Apple products throughout history I can't for the life of me figure out why it should cost so much?

“Designed by Apple in California” is available in two sizes and printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight color separations and low-ghost ink. This linen-bound, hardcover volume was developed over an eight-year period. It is published by Apple.
 
Hey Apple, how about you figure out a way to not waste your time and money on your bragging rights and instead use those resources in getting your god damn prosumer products ready to ship.

You have to be completely mental if you actually believe the people behind these books have anything to do with shipment and production of their hardware...
 
Wauw, sounds cool. I really like the first photos. But I do wonder if they're gonna add these marvels:

magic_mouse_2_charging.jpg


MN002_AV1_SILVER


image-9-e1460400857542.jpeg


:p

Or even the Apple Watch, which is surely one of the least stylish watches ever made. It's a chubby, flabby rectangle, devoid of any distinguishing features. I have a relative who is a collector of high end watches - needless to say he finds the Apple watch both amusing and distasteful.

Apple design isn't what it used to be, sadly. I guess there's only so far you can take the rounded rectangle.
 
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