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Apple Announces $200+ Photo Book Called 'Designed by Apple in California' [Update: Now Available]
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Next year there will be series 2 which is water-proof booklet with a dual-core processor.
It's pricey, but if you know anything about "fine books", this is in line with them.
I was thinking this would make a nice Christmas gift but that price is pretty insane for a book, hopefully it's worth it for those buying. I might be tempted!
"The idea of genuinely trying to make something great for humanity..."
Will the absurdity of Apple's place "in life" never end?
Will the absurdity of Apple's place "in life" never end?
I have many leather bound books and my apartment smells of rich mahogany. I still will not be paying $300 for this.
Sorry, you're stuck with 16GB. 32GB requires too much ambient light and dims the room when used.
Well, that it doesn't great is a major issue for a design book that is all about looks, don't you think?
So as i understand (seeing the contents of the book), it's the most expensive promotional newsletter has ever been made? 
Sorry, i just can't stop laughing
Sorry, i just can't stop laughing 
Keep the comments coming, this is making my afternoon a tad brighter.
Apple really has lost the plot. They're so filthy rich that they have no idea how much things should cost. Mad.
There is no shortage of hubris at Infinity Loop these days. Sad thing is, when you look at this book and see the Jobs era products and then directly compare with the non-Jobs era ones you have to ask why there is so much hubris there. Whatever great stuff Ive designed in tadem with Jobs that magic is missing with Cook.
As a PR move Apple should released a free iBook version too. Also why now? Why not at an Apple incorporation anniversary date or something. Does Apple really think it's going to make bank on these as holiday gifts? If they sell 5K worldwide at full price I'd be shocked.
As a PR move Apple should released a free iBook version too. Also why now? Why not at an Apple incorporation anniversary date or something. Does Apple really think it's going to make bank on these as holiday gifts? If they sell 5K worldwide at full price I'd be shocked.
$200/$300????
You better create a Jony Ive narrated video to explain the revolutionary way the paper is made or something if you think people are dumb enough to pay that.
"Through our revolutionary cutting process the pages are trimmed with precision never before seen in the book making industry. Aluminium!!!"
You better create a Jony Ive narrated video to explain the revolutionary way the paper is made or something if you think people are dumb enough to pay that.
"Through our revolutionary cutting process the pages are trimmed with precision never before seen in the book making industry. Aluminium!!!"
Don't worry about the price guys. Very shortly, you will be able to buy knockoffs from China through eBay for just £5.99
More online preorders than any Apple book before it.
If ever you needed evidence that Ive had too much power at Apple, a $299 book is proof enough.
Everybody's whining about the price?
Well, it's printed in the US.
Prepare to pay such a decent premium for the iPhone designed in California made in Detroit.
Well, it's printed in the US.
Prepare to pay such a decent premium for the iPhone designed in California made in Detroit.