Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple Announces $3 Billion Beats Acquisition, Jimmy Iovine and Dr. Dre Joining the Company
- Thread starter MacRumors
- Start date
- Sort by reaction score
Insane amount of money for headphones and a few accounts on subscription and links to the music industry, unless there is something under the hood! 3B, really!
Beats has some stuff in the pipeline ...but I can't talk about that.
Maybe it's just me??
But I find it REALLY IRONIC that Dre is hanging out with a bunch of rich, old white dudes!!
lol. right, its like this for Ice Cube
Rich, old white dudes, rich old black dudes, when it comes to what we want out of life, we're all the same.
Not pertaining to the above, but as a general observation, there have been a lot of negative comments in these threads about this deal. I'd say, let's give it some time before we jump to all those conclusions.
Last edited:
Maybe it took $3 billion to get Iovine to finally take off his hat? I'm not sure if I am sick or mysteriously curious as to what Apple will do with this acquisition? Will we all be eating crow in 9-12 months? Could this be the beginning of iBeats and a new product line?
Let's see how long they will stay with Apple or how long before Apple write this off as a mistake.
They should be happy for him, everyone should. Good for him. Same with Jay Z and Sean Combs, etc. While I personally am not a fan of Hip Hop music, I love the fact that smart business people can pop up in any industry and do well. I have a lot more respect for people like that than someone like Justin Bieber.
the interesting thing you're all missing in this announcement is that the music streaming service offered by beats is available on other platforms (Android and Windows Phone). if apple keeps those apps it means apple now has music on non apple phones.
Maybe it's just me??
But I find it REALLY IRONIC that Dre is hanging out with a bunch of rich, old white dudes!!
Dre's no spring chicken either!
Dr Dre: 49
Tim Cook: 53
Jimmy Iovine: 61
Eddy Cue: 48
well it is a smaller company. they just paid way to much.
gosh, i just hope Apple knows what they are doing. I hope this leads to a hype in the stocks so that I can sell mine.
He said good not Bose.
I don't know. I never had Bose, but they have a history of innovation, and the noise cancelation technology is still generally regarded as the best in consumer headphones.
I think they are less controversial.
And Jimmy Iovine with his right hand down his trousers. He must be more than happy that he's managed to sell that POS brand for an obscene price.
Apple has to have more planned than just expanded selling of Beats headphones in stores worldwide and putting the Beats music app on iOS devices.
I understand that argument and I agree the headphones are over rated but I don't think apple bought Beats for their hardware. I believe they bought it for their talent. Apple may end up improving the beats hardware while retaining the popular brand.
I scrolled past the comments without looking because I already know the nature of them and couldn't care less.
I'm very excited about this deal.
I'm very excited about this deal.
I know. It's called Product Placement. They seem very good at it, and that, along with every celebrity sporting a pair, is probably what drives their sales.