Yeah, share your credit card, billing address, and other personal information with strangers.I can foresee lots of fake websites distributing malware and stealing user information.
True, Mac users are already able to download apps off websites, but these users are mainly adults with at least an inch of brain, able to detect danger.
Phone users range from children to the elderly, a wide range of vulnerable users who may not be able to perceive any danger.
If this is what the EU wants, they are going to be sorry.