Apple Announces 'Apple TV 4K' With 4K and HDR Video Powered by Faster A10X Chip

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Apr 12, 2001
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Apple today at Steve Jobs Theater announced a fifth-generation Apple TV with support for both 4K and High Dynamic Range (HDR) video.


The new Apple TV 4K supports HDR in both the HDR10 and Dolby Vision standards.

Apple TV 4K is powered by an Apple A10X chip, which delivers up to two times the CPU performance and up to four times the GPU performance compared to the previous-generation Apple TV.

Apple services chief Eddy Cue said the price of 4K HDR movies on iTunes will be the same price as HD movies, and users will get automatic upgrades of HD titles in their existing iTunes library to 4K HDR versions when they become available for no additional charge.

4K content will also be available from popular services such as Netflix and Amazon Prime Video on the new Apple TV coming soon.

Apple TV 4K is available with 32GB or 64GB of storage for $179 and $199 respectively. It can be ordered starting September 15, with in-store availability starting September 22.

With support for AirPlay 2, coming later this year, Apple TV can control multiple AirPlay 2-compatible speakers as well as your home theater speakers to create the ultimate home music experience.

The fourth-generation Apple TV did not receive a price cut and remains available for $149.

Article Link: Apple Announces 'Apple TV 4K' With 4K and HDR Video Powered by Faster A10X Chip
 
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rezwits

macrumors 6502a
Jul 10, 2007
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What sucks is we can't go thru all the past post of "fools" who ragged on Apple for not having an Apple TV with 4K, because it's all about timing... We should call this Apple Wine... Whine...
 
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goodcow

macrumors 6502a
Aug 4, 2007
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They should've dropped the 1080p model to $99, and introduced the 4K model at $149. But no, Tim had to be greedy again. I guess becoming urban planners, with their town squares, has a lot of overhead. Meanwhile, a 4K Roku is $60. Ridiculous.
 

lsutigerfan1976

macrumors 68030
Sep 14, 2012
2,527
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No new remote! Ugh.
Deal breaker right there.
[doublepost=1505239690][/doublepost]
They should've dropped the 1080p model to $99, and introduced the 4K model at $149. But no, Tim had to be greedy again. I guess becoming urban planners, with their town squares, has a lot of overhead. Meanwhile, a 4K Roku is $60. Ridiculous.
Once again, you can pay less but you won’t get a nice shiny apple logo on your device if you do! lol
 
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Bolt1982

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Jul 1, 2013
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Apple today announced the "Apple TV 4K" during its keynote at Steve Jobs Theater in Cupertino, California. Eddy Cue introduced the device, explaining that the new set-top box has "4K HDR," which will deliver high-quality video content for users to watch. This even includes advancements to the Apple TV's user interface and text fonts.


The company played a clip from Spider-Man: Homecoming to show off the included A10X chip, the same chip that's in the iPad Pro that has 4x faster graphics and 2x faster CPU performance. Cue said that the price of 4K HDR movies on iTunes will be the same price as HD movies, and if you've already purchased eligible HD movies you'll get the 4K versions for no extra charge.

The Apple TV 4K will start at $179, and pre-orders open September 15. The device will launch September 22.


Article Link: Apple Announces 'Apple TV 4K' With 4K HDR Support, iTunes Movie Prices Same as HD Films
Do you need a 4ktv to use this new Apple TV?
 

DTphonehome

macrumors 68000
Apr 4, 2003
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NYC
Pricing on movies is great. The device itself could be a little cheaper, but with all the new Apple gear I'm getting what's another $30?
 

profets

macrumors 601
Mar 18, 2009
4,442
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They should've dropped the 1080p model to $99, and introduced the 4K model at $149. But no, Tim had to be greedy again. I guess becoming urban planners, with their town squares, has a lot of overhead. Meanwhile, a 4K Roku is $60. Ridiculous.
That's a very curious pricing decision. And still with the multiple storage options (priced just $20 apart?)

They obviously analyze these things before pricing. I wonder why they wouldn't drop the price for the non-4k 2 year old model (that has 3 year old hardware inside).
 
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