Apple Announces 'Apple TV 4K' With 4K and HDR Video Powered by Faster A10X Chip

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Sep 12, 2017.

  1. MacRumors macrumors bot

    MacRumors

    Joined:
    Apr 12, 2001
    #1
    [​IMG]


    Apple today at Steve Jobs Theater announced a fifth-generation Apple TV with support for both 4K and High Dynamic Range (HDR) video.

    [​IMG]

    The new Apple TV 4K supports HDR in both the HDR10 and Dolby Vision standards.

    Apple TV 4K is powered by an Apple A10X chip, which delivers up to two times the CPU performance and up to four times the GPU performance compared to the previous-generation Apple TV.

    Apple services chief Eddy Cue said the price of 4K HDR movies on iTunes will be the same price as HD movies, and users will get automatic upgrades of HD titles in their existing iTunes library to 4K HDR versions when they become available for no additional charge.

    4K content will also be available from popular services such as Netflix and Amazon Prime Video on the new Apple TV coming soon.

    Apple TV 4K is available with 32GB or 64GB of storage for $179 and $199 respectively. It can be ordered starting September 15, with in-store availability starting September 22.

    With support for AirPlay 2, coming later this year, Apple TV can control multiple AirPlay 2-compatible speakers as well as your home theater speakers to create the ultimate home music experience.

    The fourth-generation Apple TV did not receive a price cut and remains available for $149.

    Article Link: Apple Announces 'Apple TV 4K' With 4K and HDR Video Powered by Faster A10X Chip
     
  2. ghostface147 macrumors 68020

    ghostface147

    Joined:
    May 28, 2008
    #2
    Great! Too bad my 4K TV only has one HDMI port that can do HDR and that's used by my PS4 Pro. Samsung.
     
  3. Aussi3 macrumors regular

    Aussi3

    Joined:
    Jun 3, 2012
    Location:
    Facesticks on the App store
    #3
    This version will be making me consider getting a Apple TV
     
  4. Relentless Power macrumors G5

    Relentless Power

    Joined:
    Jul 12, 2016
  5. Jdhommert macrumors newbie

    Joined:
    Sep 8, 2016
    #5
    was that for the 64gb version or what? I saw that the 32gb is 179, but they took it off so fast I couldn't see the other model
     
  6. sblemmy macrumors member

    sblemmy

    Joined:
    Oct 24, 2013
    #6
    The free 4K movie upgrade and pricing structure is pretty nice. I'll pick one up and put the 4th gen in a bedroom.
     
  7. Szarky macrumors 6502a

    Joined:
    Jul 29, 2010
  8. Relentless Power macrumors G5

    Relentless Power

    Joined:
    Jul 12, 2016
    #8
    I didn't see it either. It moved rather fast.
     
  9. rezwits macrumors 6502a

    rezwits

    Joined:
    Jul 10, 2007
    Location:
    Las Vegas
    #9
    What sucks is we can't go thru all the past post of "fools" who ragged on Apple for not having an Apple TV with 4K, because it's all about timing... We should call this Apple Wine... Whine...
     
  10. jmcgeejr macrumors 6502

    jmcgeejr

    Joined:
    Oct 7, 2010
    Location:
    Seattle, WA
    #10
    Still wont support HD audio codecs is my guess :)
     
  11. slu macrumors 68000

    slu

    Joined:
    Sep 15, 2004
    Location:
    Buffalo
  12. Richdmoore macrumors 65816

    Richdmoore

    Joined:
    Jul 24, 2007
    Location:
    Troutdale, OR
    #12
    That was the same price as the Atv 4 (64gb) if I remember correctly.

    I only have 1080 or 720 TVs in my house, so I wonder if I should get the 4K tv or the cheaper older version. I was hoping for some unique features mentioned that would make the decision easier.
     
  13. mmm1345 macrumors regular

    mmm1345

    Joined:
    Aug 8, 2017
    #13
    Mine has 4 - Lg
     
  14. goodcow macrumors 6502a

    Joined:
    Aug 4, 2007
    #14
    They should've dropped the 1080p model to $99, and introduced the 4K model at $149. But no, Tim had to be greedy again. I guess becoming urban planners, with their town squares, has a lot of overhead. Meanwhile, a 4K Roku is $60. Ridiculous.
     
  15. moderngamenewb macrumors 6502

    Joined:
    Jul 20, 2011
    #15
    Can you get an HDMI splitter and run two HDMI devices?
     
  16. WJKramer macrumors 6502

    Joined:
    Jun 8, 2008
    #16
    Did they say when the new TVOS will be available for ATV4s?
     
  17. nol2001 macrumors member

    Joined:
    Aug 15, 2013
    Location:
    UK
  18. dancefreak macrumors regular

    Joined:
    Jan 6, 2004
    Location:
    Hermosa Beach, CA
    #18
    Or get a modern AV receiver. These days even entry level models can do 4K/60 with HDR passthrough.
     
  19. lsutigerfan1976 macrumors 68000

    Joined:
    Sep 14, 2012
    #19
    Deal breaker right there.
    --- Post Merged, Sep 12, 2017 ---
    Once again, you can pay less but you won’t get a nice shiny apple logo on your device if you do! lol
     
  20. Mac 128 macrumors 601

    Mac 128

    Joined:
    Apr 16, 2015
    #20
    I'm not sure why, but it is disappointing that Google doesn't even support HDR on Android TV devices.
     
  21. Bolt1982 macrumors member

    Joined:
    Jul 1, 2013
    #21
    Do you need a 4ktv to use this new Apple TV?
     
  22. killr_b macrumors 6502a

    killr_b

    Joined:
    Oct 21, 2005
    Location:
    Suckerfornia
    #22
    Does it have optical audio, or do I have to buy a new receiver too?
    Also, Dolby Vision??
     
  23. DTphonehome macrumors 68000

    Joined:
    Apr 4, 2003
    Location:
    NYC
    #23
    Pricing on movies is great. The device itself could be a little cheaper, but with all the new Apple gear I'm getting what's another $30?
     
  24. profets macrumors 68040

    Joined:
    Mar 18, 2009
    #24
    That's a very curious pricing decision. And still with the multiple storage options (priced just $20 apart?)

    They obviously analyze these things before pricing. I wonder why they wouldn't drop the price for the non-4k 2 year old model (that has 3 year old hardware inside).
     
  25. Plutonius macrumors 603

    Plutonius

    Joined:
    Feb 22, 2003
    Location:
    New Hampshire
    #25
    Why would an ATV be a better buy then a Roku ?
     

Share This Page