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Isn't Planet Fitness just $10/month?

You're correct that I don't go to gyms, but if they cost much more than that, I'd wonder why more people don't just buy their own equipment? At $700/year, you can pretty easily buy yourself a new piece of gym equipment each year.
The gym I use (Lifetime Fitness) I’m currently paying $90/month.
 
As a personal trainer I’m laughing too. Apple is selling entertainment, not results. But you get what you pay for I guess.

Anyone serious about fitness needs some sort of facilities like a public or private gym (even your own garage) and optionally a trainer supervising your exercise, whether in person at a distance or over a video call.

These virtual classes are mass market programs with no accountability and results for most will be far and few. Not all, but most, given the average person’s level of commitment.

I won’t even touch nutrition...which is 90% of the fitness equation.
I've lost 20 pounds since starting Peloton Power Zones and have improved my muscles/toned my body. I'm not dropping Peloton for Fitness+ but it's silly to make the elitist argument you are presenting. I'm sure you would make that argument due to your career and bias though.
 
This looks rather cool, I would subscribe. But... not available in my country. Why? Because it’s in English? I do understand fitness lingo including up, down, 1 more, way to go and ... you’re a champion!
English speaking countries are not located in the same spot as your country, so gravity and angle of the sun will be different. So jumps might be done wrong, and it might be pitch black in your living room. All of these things can lead to serious injuries!



(I also don't get it, and is annoyed by it)
 
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$10/month is what a gym membership costs. That gets you all the equipment. This does not.

Comparable videos are freely available on YouTube, or you can pay $10 to buy comparable videos on DVD.

How is it that this isn't just part of Apple TV+? Apple TV+ is majorly lacking in content - throwing this in would do a bit to fix that...
What town do you live in where a gym membership costs $10/month?
 
I've lost 20 pounds since starting Peloton Power Zones and have improved my muscles/toned my body. I'm not dropping Peloton for Fitness+ but it's silly to make the elitist argument you are presenting. I'm sure you would make that argument due to your career and bias though.

I would say that dedicating the effort to a power zone plan in peloton is exactly what he is talking about. It is formulated to offer measurable results as opposed to logging into random work outs when you feel like it on apple fitness+. Not 100% agreeing with his point, but your success with power zones could be attributed with the psych studies behind the power of simply clipping into a class. Less risk of quitting once you're clipped in.
 
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Here's a question: This service will likely launch the day of Thanksgiving (need to work off that giant dinner, right?). They mentioned those who buy a new Apple Watch get three months free.

I just ordered a new Apple Watch S6. Will I still get my free three months of Fitness+?
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Hmm, nothing for outdoor running, that's odd. I'll stick with Charge Running for the extra $5.
My guess is Apple will eventually launch audio-only workouts on this platform designed for runners who want to escape the treadmill.
 
Here's a question: This service will likely launch the day of Thanksgiving (need to work off that giant dinner, right?). They mentioned those who buy a new Apple Watch get three months free.

I just ordered a new Apple Watch S6. Will I still get my free three months of Fitness+?
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UPDATE: Just read the fine print: Starting September 15, customers who purchase an Apple Watch Series 3 or later will be able to start with three months of Apple Fitness+ free. The offer can be redeemed on your iPhone once Apple Fitness+ is available later this year. Your iPhone and Apple Watch will need to be updated to the latest OS, and you’ll have three months to claim the offer after the first activation of the eligible device.1
 
Isn't Planet Fitness just $10/month?

You're correct that I don't go to gyms, but if they cost much more than that, I'd wonder why more people don't just buy their own equipment? At $700/year, you can pretty easily buy yourself a new piece of gym equipment each year.
Because a tiny apartment in NYC, Hong Kong or any other metropolitan city will easily accommodate that. Neighbors will be so happy too.
 
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So far this is the only thing I was excited about, but unfortunately it’s not coming to Germany. Don’t understand it, as the workouts in english wouldn’t be a problem for most of the people 🤬
It wouldn’t be just language - all of the launch countries have much higher Apple Marketshare than Germany, especially Apple TV. Amazon dominates the TV space in Germany.

Here in Australia 84% of people own at least one Apple device, and often the Apple TV is their only one, since it’s the only good set top box able to play every major tv network.
 
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This is a serious move against Peloton. Their service is $40 a month.

It's scary the power Apple has to be able to come in and offer a similar service for $10.
 
Isn't Planet Fitness just $10/month?

You're correct that I don't go to gyms, but if they cost much more than that, I'd wonder why more people don't just buy their own equipment? At $700/year, you can pretty easily buy yourself a new piece of gym equipment each year.
I bet $700 per year includes training sessions with an actual instructor, which is obviously better than a pre recorded video.

I pay about $15 per month for my gym, which doesn’t do training unless you pay for it (per lesson, one on one).

It’s around the corner from the office. So I can do my workout when I’d otherwise be stuck in peak hour traffic. 20 minute drive plus a 30 minute gym session vs a home workout then a 40 minute commute... pretty easy to justify the gym membership. Also the equipment I use there is probably worth about $30,000.
 
Hmm, nothing for outdoor running, that's odd. I'll stick with Charge Running for the extra $5.
I’m assuming you are looking for an audio solution for outdoor running. I think all of these workout videos should include audio counterparts too which would then add additional workouts like outdoor running, rowing and swimming.
 
I really don't like treadmills or stationary bikes for whatever reason - I'd rather be outdoors really running or biking. So I hope the run and bike workouts are usable outdoors. I do like the Nike Run Club workouts that set up intervals and paces for you, so I am hoping the Fitness+ workouts have something similar (since the existing Workout app doesn't have anything like that).

Edit to add: Oh, and also usable just with the Watch, since I generally don't run with my phone. The ad said "use on any screen" - what about with no screen?
 
Watch them drop the price in a few months/a year .... it's inevitable...

This is one of those times where Apple has their head up their.... u kno...

(EDIT: aww, don't want to make anyone angry... I mean exclusively with the price, it's too much... the actual idea is great and anything that gets people more fit and healthy or pushes them towards it is a positive. But with this price I wonder how many will not feel incentivized.)
Then how do you explain Peleton’s surge in sales, stock and popularity during the pandemic? Apple is clearly going after Peleton by leveraging the hardware customers already have and then undercutting Peleton’s pricing. During a pandemic, no gyms are open and many have already shut down. The real and virtual trainer market has exploded but it cannot possibly scale and keep up with demand the way prerecorded videos can deliver.
 
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$10/month is what a gym membership costs. That gets you all the equipment. This does not.

Comparable videos are freely available on YouTube, or you can pay $10 to buy comparable videos on DVD.

How is it that this isn't just part of Apple TV+? Apple TV+ is majorly lacking in content - throwing this in would do a bit to fix that...
You don’t sound like you understand typical Apple customers to me. If they wanted to deal with YouTube ads, DVDs and COVID gyms, to save a buck, they would already be using an Android device.
 
At first I wanted to hate this idea.

But this is going after those who need group classes at the gym that can’t go because of covid.

It might be surprisingly popular.
I agree but I hope Apple expands these videos a lot. If I’m paying for pre-recorded videos, I expect regularly updated content so that I’m not watching the same video twice in one week.

I also expect audio-only workout streams for outdoor running, biking, rowing or any exercise that doesn’t require a visual.

I also expect an AI-based training video that reacts to all my metrics during the workout to encourage me to do better or congratulate me for doing great. It would be relatively easy to either create a CG trainer or simply cut during their existing trainer videos to other branches of the video that speak directly to the user’s exercise metrics in real-time. Hopefully that one comes along next year.
 
My God. Anybody who pays that over a regular road bike, turbo trainer and Zwift/Sufferfest only has themselves to blame. Utterly stupid money.
Millions of people live in cities and areas where the weather is too hot or cold or smoky (wildfires all month) to exercise safely outdoors. Peleton had an amazing year for these reasons as well as covid so you’re overlooking a large base of potential users.
 
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As a personal trainer I’m laughing too. Apple is selling entertainment, not results. But you get what you pay for I guess.

Anyone serious about fitness needs some sort of facilities like a public or private gym (even your own garage) and optionally a trainer supervising your exercise, whether in person at a distance or over a video call.

These virtual classes are mass market programs with no accountability and results for most will be far and few. Not all, but most, given the average person’s level of commitment.

I won’t even touch nutrition...which is 90% of the fitness equation.
Do you also laugh at fitness rings? Simple fitness implementations like this have improved the lives and health of millions of users. Apple is not trying to replace trainers but trainers cannot possibly scale to meet the needs of millions of users. And just wait until they introduce AI trainers. They will put most real trainers out of work for good.
 
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So I'm a Peloton guy - love it - and an Apple guy. I think some of you are comparing apples to oranges. The Peloton digital app is $12.99 per month, not $39. The $39 app is when you have the bike or the tread. That $39 also gets you all of the metrics that tie in to both pieces of hardware and it covers your family. So Fitness+ is more like the Digital version of Peloton.
A lot in my mind will depend on the instructors. The Peloton instructors have basically built a following and become rock stars in their areas - that's what keeps people coming back, plus the huge variety of LIVE and on demand classes and the whole competition between members. I'm not saying Apple can't do it, but they have a ways to catch up. I see them competing more with Nike and other fitness apps at first.
I also think this space has huge potential - even when gyms are open, I'm not comfortable going back and sweating and breathing hard with a bunch of other people and probably won't be for a while. It's also been incredibly great to work out at home and not have to go somewhere or plan as much around it. I've ridden every single day now for almost 5 months, lost 20lbs, my resting heartrate has dropped - it's all been good.
 
Do you also laugh at fitness rings. Simple fitness implementations like this have improved the lives and health of millions of users. Apple is not trying to replace trainers but trainers cannot possibly scale to meet the needs of millions of users. And just wait until they introduce AI trainers. They will put most real trainers out of work for good.
The human element cannot be replaced by a computer.

The difference with the rings is they hold you accountable. You can directly see if you’re meeting your goal and measure it over time. A pre-recorded class cannot do that.
 
I would say that dedicating the effort to a power zone plan in peloton is exactly what he is talking about. It is formulated to offer measurable results as opposed to logging into random work outs when you feel like it on apple fitness+. Not 100% agreeing with his point, but your success with power zones could be attributed with the psych studies behind the power of simply clipping into a class. Less risk of quitting once you're clipped in.
That's a good point. There's also a strong chance Apple eventually plans metrics based workouts like Power zones.
 
I've lost 20 pounds since starting Peloton Power Zones and have improved my muscles/toned my body. I'm not dropping Peloton for Fitness+ but it's silly to make the elitist argument you are presenting. I'm sure you would make that argument due to your career and bias though.
And I’m sure you’d argue that Peloton is the best invention ever because of your consumer bias. Works both ways. 😏
 
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