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At this point, I don’t think it really matters what Apple does, people have already made up their minds that the company has lost its way. Confirmation bias will continue to shape perceptions, so nothing Apple does is likely to change that.

To be fair, Apple partly set itself up for this. During the late ’90s and 2000s, the company was on an incredible streak, seemingly unstoppable. But that era was unique, a time when the tech landscape was ripe for groundbreaking innovation. No company can sustain that pace forever, yet Apple was so far ahead then that people still expect the same level of disruption today and that’s just not realistic.
I completely agree, but I also get the impression Apple is undergoing a bit of a culture change, the same way Microsoft did when they stopped focusing on Windows/Windows Phone and started embracing the cloud and making their software better on other platforms.

But for Apple, the change is their software is going from basic/intuitive interaction paradigms and limited user-customization (because they "know best") to heavily user-customizable with somewhat complex/unintuitive interaction paradigms (at least on iPadOS) to appeal to the broadest audience possible.

I don't think it's necessarily that bad, but when you're already on top there's only so much you can do to expand your userbase. The most obvious, offering features or capabilities that your rivals have to convince those users to switch.
 
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Nothing has improved for Books and Podcasts :( Recently, I took a plane and once again, my books were automatically moved to the cloud despite having plenty of free space on my iPad, so none were available offline. I don’t understand why this issue hasn’t been fixed yet.
 
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I completely agree, but I also get the impression Apple is undergoing a bit of a culture change, the same way Microsoft did when they stopped focusing on Windows/Windows Phone and started embracing the cloud and making their software better on other platforms.

But for Apple, the change is their software is going from basic/intuitive interaction paradigms and limited user-customization (because they "know best") to heavily user-customizable with somewhat complex/unintuitive interaction paradigms (at least on iPadOS) to appeal to the broadest audience possible.

I don't think it's necessarily that bad, but when you're already on top there's only so much you can do to expand your userbase. The most obvious, offering features or capabilities that your rivals have to convince those users to switch.
The top management at Apple hasn't changed for a VERY long time, so I'm not sure it can be true Apple is undergoing any kind of cultural change. It's still a bunch of late-middle-aged white men who believe they know it all.

Microsoft's culture changed because Ballmer finally left and Satya Nadella became leader. Nadella came from a cloud background and his promotion was strategic.

Apple is in sore need of a change of top-level management if it's going to enter a fifth era (1st era = Apple II/Macintosh, 2nd era = post-Jobs decline, 3rd era = Jobs golden years, 4th era = Cook era of massive growth and profitability).

But I'm unsure anybody's being lined up for succession. It's certainly not being discussed in the media. If Cook retires then it's likely one of the other C-suite members will take his place, and the culture will remain as it is.

Spatial computing is maybe a decade out from being viable. Apple has come in way too early, which is not what Apple does. They then missed the generative AI wave, and then lied about what they had. Meanwhile, Jony Ive has gone to OpenAI to create some miraculous new hardware that will be the new computer/human interface paradigm. For whatever reason, he isn't working with Apple on this — which is odd, because he supposedly loves the company. Maybe he approached them and they said no. Maybe he didn't believe Apple could get behind this new device, so didn't even bother.
 
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how about instead of a redesign, they focus on making stuff better! The keyboard sucks. The autocorrect is gotten way worse. We need a numbers row on top. Apple ai and Siri are just dumb now. Siri can’t even do simple things anymore. This is what’s wrong with Apple now days. I would move to android if there was a decent android small phone. But my mini is the perfect size.
 
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My impression of watching the demo was there was a lot of motion, especially in images. Apple was chastised for the nausea producing effect of the screen motion. I wonder how this is any different? Will there be some option to turn the motion off?
 
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Looking forward to drilling down into accessibility to hopefully disable as much of this as I can. With as many near senior citizens as there are at apple , do they have no idea how much ones eyesight needs more contrast, not less as the years take their toll?
Are there really many seniors at Apple?* There are few execs who remember the 1970s, but how much do you think Tim actually checks the Calendar app on his watch? The meeting starts when he shows up.

*I worked for Apple until 10 years ago. I left for another opportunity... which recently fizzled out. Apparently I'm less qualified now, because they didn't hire me back. I'm sure it has nothing to do with the fact that I'm over 50 now.
 
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Meanwhile, Jony Ive has gone to OpenAI to create some miraculous new hardware that will be the new computer/human interface paradigm. For whatever reason, he isn't working with Apple on this — which is odd, because he supposedly loves the company. Maybe he approached them and they said no. Maybe he didn't believe Apple could get behind this new device, so didn't even bother.
I think Jony is a brilliant industrial designer who has moved beyond that into areas he doesn't have any particular aptitude for, or useful ideas to offer.
 
The top management at Apple hasn't changed for a VERY long time, so I'm not sure it can be true Apple is undergoing any kind of cultural change. It's still a bunch of late-middle-aged white men who believe they know it all.

Microsoft's culture changed because Ballmer finally left and Satya Nadella became leader. Nadella came from a cloud background and his promotion was strategic.

Apple is in sore need of a change of top-level management if it's going to enter a fifth era (1st era = Apple II/Macintosh, 2nd era = post-Jobs decline, 3rd era = Jobs golden years, 4th era = Cook era of massive growth and profitability).

But I'm unsure anybody's being lined up for succession. It's certainly not being discussed in the media. If Cook retires then it's likely one of the other C-suite members will take his place, and the culture will remain as it is.

Spatial computing is maybe a decade out from being viable. Apple has come in way too early, which is not what Apple does. They then missed the generative AI wave, and then lied about what they had. Meanwhile, Jony Ive has gone to OpenAI to create some miraculous new hardware that will be the new computer/human interface paradigm. For whatever reason, he isn't working with Apple on this — which is odd, because he supposedly loves the company. Maybe he approached them and they said no. Maybe he didn't believe Apple could get behind this new device, so didn't even bother.
What does race and sex have to do with anything?
 
If Live voicemail is off in settings then I would think screen calling would be off too no? I dont like that feature because the way I read it is that your calls wont go to voicemail even if u have it set in settings for unknown numbers/spam to go straight to voicemail. Theyre making sound like it will now ring anyways. I also dont like the screen message feature. You should be able to turn that off too in notifications in settings. I like all my texts on one page. Not hidden on the upper top right.
 
how about instead of a redesign, they focus on making stuff better! The keyboard sucks. The autocorrect is gotten way worse. We need a numbers row on top. Apple ai and Siri are just dumb now. Siri can’t even do simple things anymore. This is what’s wrong with Apple now days. I would move to android if there was a decent android small phone. But my mini is the perfect size.
So it’s not just me then. Ever since whatever iOS version a few years ago, I cannot type without looking at the screen - too many errors. Not sure if they changed the layout or something.

And of course, Apple Intelligence = Apple dumbass
 
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