And we all know Apple will sell many more iPhones than Samsung will sell galaxys.LoL Samsung trowed the same features at buyers: Faster processor, camera upgrade, faster Face unlock, better AR, I could go on and on: fast charger included in the box, a pair of great quality headphones, SD card support, headphone jack etc.
Looks like Samsug's rumored Galaxy S10(which will have an updated design, a much better camera, an ultrasonic fingerprint scanner and so on) will be too much for the boring iphone S year.
My point was how can you introduce new “features”? We’re already maxed out with features on anything from 7 on. There isn’t much you can’t do on a 7 versus the new ones. But upgraded cameras, processors, gpu, etc is what will get people to upgrade.