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Even worse… apple charges the same amount for the 24gb upgrade on the air as for the 32gb upgrade on the pro.
Nope, they charge the same amount to go from 8GB to 24GB (16GB increase) in the M2, as they do for the 16GB to 32GB (16GB increase) in the M1 Pro. Same price for same RAM increase. In both cases though, it's an absolute mind blowing rip off.
 
Lots of friction for Apple's pricing. I wonder if that translates into lots of 10% off or more sales come holidays.
 
Can we mention that Mark German absolutely nailed the MBA colours with his prediction of the standard 3 plus midnight blue.
Yep, and it seems like the rainbow pride colours of the iMac had the limited appeal you'd expect when you target it at such a small segment of society, and sales numbers where so low they had to ditch the idea.
 
We’ll, I thought there was zero chance the m2 was coming out this year. Shows what I know….
 
We’ll, I thought there was zero chance the m2 was coming out this year. Shows what I know….
Actually you were spot on, its not the 'M2' chip Apple wanted to ship. It's really just an M1.5

Some proof: https://www.macrumors.com/2022/03/10/m2-macs-with-tsmc-4nm-process/

Excerpt:
"oft-accurate analyst Ming-Chi Kuo on Tuesday tweeted that a 2022 version of the MacBook Air will still use the M1 chip, although he suggested it could be a modified version of the chip without elaborating further"

Nailed it: https://www.macrumors.com/2022/03/08/kuo-macbook-air-2022-m1/

Explains everything because Apple did indeed just update the MacBook Air just as Kuo predicted (8-core CPU and 10-core GPU). The new M chip should be called the "M1 SE"

This is nothing short of an epic Failure for Apple.
 
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Actually you were spot on, its not the 'M2' chip Apple wanted to ship. It's really just an M1.5

This is nothing short of an epic Failure for Apple.
Not necessarily. The two current M2 computers are really the most popular with probably 60%+ of the mac purchases being these two models. When they add in the low end Mac Mini and iMac, it will probably go up to about 80% sales using this M2 chip. And the users of these machines do not need to push the CPU to the limits.

They can save the die shrink for the M2 Pro/Max (aka M3) and have less competition for the die fab (with smaller runs) while still providing a much larger boost in performance and efficiency for the Pro chips. Yes each chip is going to be more expensive, but it sets up the Pro and Client chip differences quite nicely.
 
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Not necessarily. The two current M2 computers are really the most popular with probably 60%+ of the mac purchases being these two models. When they add in the low end Mac Mini and iMac, it will probably go up to about 80% sales using this M2 chip. And the users of these machines do not need to push the CPU to the limits.

They can save the die shrink for the M2 Pro/Max (aka M3) and have less competition for the die fab (with smaller runs) while still providing a much larger boost in performance and efficiency for the Pro chips. Yes each chip is going to be more expensive, but it sets up the Pro and Client chip differences quite nicely.
If iPad Air/Pro get M2, thats further volume. Makes sense to keep the show rolling, then double back with M2 bionic shrink for mid cycle refresh.
 
Explains everything because Apple did indeed just update the MacBook Air just as Kuo predicted (8-core CPU and 10-core GPU). The new M chip should be called the "M1 SE"

This is nothing short of an epic Failure for Apple.
Not necessarily. Remember when seemingly for a decade, Intel kept producing new 2-core processors? While sharing the same number of cores, each 18-24 month update (said as both fact and a dig at Intel) proved better than prior generations. So I won't judge this chip based on the number of cores. The M1 was already better than all other competitors have released, so the M2 instantly increased Apple's lead.
 
24? LOL. My iMac in 2014 had 32 and was nowhere near maxed out. It's 2022. Nothing should come with less than 32GB stock anyway. I remember when Pro actually meant something.
 
Not necessarily. Remember when seemingly for a decade, Intel kept producing new 2-core processors? While sharing the same number of cores, each 18-24 month update (said as both fact and a dig at Intel) proved better than prior generations. So I won't judge this chip based on the number of cores. The M1 was already better than all other competitors have released, so the M2 instantly increased Apple's lead.
Wrong and Wrong.
Where does Apple ever say they'll be following Intel strategies to make Apple Silicon successful? I don't remember Tim Cook standing on stage saying "We're going to knock off Intel to be successful".

Also based on Apple's own presentation, this "M2" does not match "the competitor's" 12 core processor net performance, so they instead have to brag about achieving 87% of the performance using 25% of the power, then deride the competitor as being thicker, hotter, and having less battery life. My desktop does not have a battery.
 
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18% performance for a 25% price hike. Why the price hike? Price should stay the same and the previous model price should drop to deplete the stock. It's how the world works. Maybe Apple think they are 'otherwordly'.
 
M2 SoC in the following:
  • 13.6" MacBook Air
  • 13.3" MacBook Pro
  • Mac mini
  • 24" iMac
  • 11" iPad Pro
  • 12.9" iPad Pro
Hopefully, with the three tiers of RAM offered with the M2 SoC, Apple will offer all three RAM levels in the iPad Pro tablets as well:
  • 128GB/256GB models = 8GB RAM
  • 512GB models = 16GB RAM
  • 1TB/2TB models = 24GB RAM
Not the same as being able to spec any RAM or storage levels, but better than having to go with a very expensive 1TB storage option for the higher RAM level...

Kinda wondering if the ASi Mac Pro is going to debut in 2023, with dual or quad M3 Ultra SoCs & hardware raytracing; based on A16 cores, built on 3nm...?
 
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So the rumoured M1.5. Same node, 18% bump which is even less than A14 to A15 perf improvement (about 22%, and both were 5nm like M2), just 3 months before A16 is here, couldn't they just skip it based on A15 at all?. And before anyone says M1 is good enough, some professionals can't have enough cores for working and reendering, and this M2 is what M2 Max, Pro and Ultra will be based on in 2023.
The A15 and M2 are based on the second generation 5NP node process, whereas the A14/M1 were based on the first generation process. There is a 4nm process almost ready at TSMC but there is no performance advantage to using it over 5NP. This is not unusual, the A12 was first-gen 7nm and the A13 was second-gen 7nm.
 
There is nothing special about 24GB as max and it depends on the density and arrangement of the sub chips. As long as the chips are paired and identical it doesn't really matter what the size they are.

They could easily have 12GB Ram sticks. You never see them because people are more comfortable with multiples of 8GB right now but it doesn't mean it isn't technically possible.

Memory bus doesn't apply to the amount of RAM in the chips -- it just means that there are more "wires" connecting the RAM to the other parts of the CPU. The minimums are probably less about technical limitations of the memory bus and more about increasing the value of the chip requiring 32GB minimum for a M1 MAX. Besides with 16GB a Max would have a difficult time filling the GPUs. (Again not a limitation of the memory bus, but the overall design of the system).
This gets even weirder with the 8/16/24 GB configurations vs. 12/24 GB.

Checking again today with more information it's the same 8x 16-bit CH interface. So it's not 192-bit. That makes you wonder how that "additional 8 GB of RAM" is connected. Are we going to see a lopsided 16 + 8 GB?
 
This gets even weirder with the 8/16/24 GB configurations vs. 12/24 GB.

Checking again today with more information it's the same 8x 16-bit CH interface. So it's not 192-bit. That makes you wonder how that "additional 8 GB of RAM" is connected. Are we going to see a lopsided 16 + 8 GB?
Has me wondering the exact same thing. Although for parity I doubt it.
 
Was the full SoC package with 24 GB shown yesterday? 8 GB to 16 GB is just doubling the density. 16 GB to 24 GB is a mystery to me.
The SoC package starts with 8GB. Optional is 16GB and 24GB. There are no 12GB or 18GB options. And yes 24GB is a mystery as the only way is to get lopsided. Which means the whole memory controller enhancement is BS.
 
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The SoC package starts with 8GB. Optional is 16GB and 24GB. There are no 12GB or 18GB options.
I managed to find this from the press release. Why does my gut say it's actually 2 x 16 GB RAM but intentionally capped at 24 GB for product segmentation...
 

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I managed to find this from the press release. Why does my gut say it's actually 2 x 16 GB RAM but intentionally capped at 24 GB for product segmentation...
My gut says the same thing. We'll find out when iFixit does the teardown. I am positive either option will come as a surprise of Apple limiting the memory.
 
The SoC package starts with 8GB. Optional is 16GB and 24GB. There are no 12GB or 18GB options. And yes 24GB is a mystery as the only way is to get lopsided. Which means the whole memory controller enhancement is BS.
Can you elaborate on this? Why would the size of the chip have any determination on changes to the memory controller.

Asked another way, how can you determine from a technical standpoint what changes were made to the memory controller hardware from just the chips that talk to it?
 
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