Scott Forstall departure comes as a shock to me, he has been dubbed many times as the next Steve Jobs, he was treated specially by Jobs too in Apple.
Apple is under major changes, they will become a completely different Apple now under Tim Cook, they will sell Steve's products and ideas, but they will all come in a new operation, Apple becoming a corporation, instead of being ran like a 'start-up' like Steve used to say.. oh how I miss Steve Jobs and his attitude.
In a startup, less people do more things. And that's more or less how one might describe the changes that Apple announced today.
I think Browett might've been a snap decision to go in a direction towards a more traditional approach to retailing. They quickly realized it was a mistake and Browett wasn't the guy, so they let him "leave the company."
But Forstall? Obviously a lot more complicated, and no one who follows Apple closely can say that this hasn't been building for a long, long time. Steve may have thought a lot of Forstall and kept him close, but that may have been what kept Forstall in check. Given all we know and a fair amount of what is generally assumed based on anecdotes from former co-workers, Forstall was very, very hard to get along with, and very, very ambitious. There's only so far you can go when Steve Jobs is now in the picture, but now that he's not, perhaps it's taken a turn for the worst. It really wouldn't be surprising.
I honestly think that these are some very, very positive moves on Apple's part, and if anything, I'd say it's the opposite of them becoming more like any other corporation. I think most other corporations would continue to let the internal issues with Forstall fester and let Browett degrade the customer experience at Apple Stores. I think it's fair to at least suggest that Apple has already lost too many good people due at least in some part to personal issues with Forstall. When Mansfield wanted out too, I'd bet that enough just became enough.
With Forstall out, moving Federighi to a position that oversees iOS and OS X makes a fair amount of sense, and it opens the door for Ive to step in as human-interface visionary of it all. I was honestly surprised he wasn't set up to be in a role like this as soon as Steve left. To me, it seemed that at least initially, it ought to be a situation where Ive is the primary guy driving the design philosophy of the products, while Cook runs the day to day operational side of things. Apparently, that's much how it worked with Cook while Jobs was there, as Cook handled many of the responsibilities of a typical CEO, while Jobs spent much more time focusing on the products. And given that Jony Ive seemed to be Jobs chief ally in cooking up products, it just seemed to make sense that he'd have a broader role with the products than he has thus far. I think that's playing out now, and in a great way.
Jony Ive may not be a code guy, but he knows how things should work and he's a perfectionist. I really think that perfectionist's touch for design and usability has been missing from the software as time's gone on. With Ive having more clout in that department and now partnered with people he can likely communicate with without having to have Tim Cook play mediator, we might see some real interesting things come about. I honestly am incredibly excited, and this is truly the first time since Jobs announced he was stepping down as CEO that deep down I started feeling really excited about the future again and less worried about it potentially imploding.
Whether Forstall was an ******* with questionable taste in design or not, Jony Ive moving into this role is what probably should've happened a year ago. And Forstall's obviously a smart guy. I wouldn't be shocked if we haven't heard the last of him at Apple. Maybe he needs to do a bit of wandering himself to learn about compromising and working with others. And who knows, maybe this is a wakeup call and he'll go out on his own and do great things that turn up to add to the whole at a later time.
In any event, I'm very excited about this news. I think it's for the best, and I really, really, really can't wait to see iOS 7 next summer.