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There is few solutions:-

1- Set up PiHole (a mini dns server) Its much easier than you think. If you know what you are doing it will be done in 25min.

2-Use a VPN that has adblocking capability like ProtonVPN and mullvad(double check for adblock feature). 2 best names in the business

3- There are free public DNS servers that block ads. Change your router or any device DNS and it will autoblock ads system wide (or network wide if its on the router). ControlD and Adguard offers this service. Simple change your DNS to:




If you want to further tweak it and customize it exactly there are paid options from ControlD and NextDNS . For web browsers there is Brave that has built in adblocker(available for ios), for Safari there is Adguard Extension(for ios, another option is 1Blockr=> Paid), for anything else you can use uBlockOrigin (the gold standard). Its best to combine a server adblock and browser plugin.

Please note DNS adblocker are unable to block ads on some website most notably Twitter and YouTube especially when using the app basically because they serve the ads from the same server they host their content. Block their ads = block their whole service .

Warning: some evil corporates enforces their own DNS even if you change the DNS on the router and some won't give you the option to change the DNS on their devices. Most notably some Android TVs and Android phones maybe.

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@neuropsychguy @Eldaerenth Faexidor mentioning you here as this post might benefit you
As this is all about paid search results in an app made by apple, none of these methods will do anything to minimize that.
 
Lol, where are all those "We pay an apple premium so we dont have ads, privacy blah blah" iphoine/pad users now?!
 
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Tim's doing his job of increasing profits which builds him more trust with the investors, that's what matters to him. Not you or I.

Would you rather want a 10% profit gain short term or 25% long term? That is what I think the man is missing out on. Eventually, people will leave Apple if they don't feel seen/heard/understood + new companies will challenge them and consumer needs. That is only healthy, but if you want people to stay with you even when your products arent really that amazing (personally I feel that is where Apple are right now), you want their loyalty. Tim seems willing to sacrifice that for quick profits. Sure, he is only CEO for a certain time so he can look good - but I don't see that as the best for the company long term.
 
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I only ever open the App Store on rare occasions and it’s to search for a very specific thing that I know is there. I already can’t stand the ads and promoted nonsense that’s there anyways so this will just make it a place I visit even less often
I used to buy and try out new apps all the time before the App Store switched to gigantic pictures of apps that take up more than half the screen. The Today tab seems to be the same apps every time I see it. I spend a fraction of what I used to since their big change years ago. Every year I spend less and less because it just seems to be so muddled and an assault on the eyes. I think the only time I use it is to find alternatives to apps I have that are unsupported or switched to a subscription model or the occasional game. I rarely look for any new apps anymore.
 
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A phone company that sells ads or an ad company that sells phones?

The iPhone is much more than just a phone device and because of that, it can be opened up to advertising in a similar way content providers like newspapers, magazines, television channels, etc. do and have long done and in a similar way product retailers do and have long done.
 
There are a couple of MR news threads where Apple stated they wanted to triple their ad revenue so yes expect alot more ad's.

Such a coincidence though isn't it that Apple introduces App Tracking Transparancey which effectly put's a block on Facebook's ad's and other companies and Apple now fills that void with it's own ad's. Critics of Apple said this is exactly what Apple would do and they have done just that.
 
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I would like to point out what many others may have already noticed: The ratings of the App Store are no longer trustworthy. Developers can buy positive reviews and it leads to scams. I recently installed 4.8 star+ reviewed apps to really wonder how they could be rated so high. I checked the reviews and sorted by "recent" everyone hated them, giving 1 stars, saying they were scammed, the app didn't work etc. Great reviews like, "I never leave reviews, but please don't install this!" kind of reviews. How did the app have a high average? Clearly fake and paid reviews. It's so sad what has happened to the App Store, and Apple needs to realize how important the App Store is to the Apple ecosystem and that undermining its trustworthiness will ultimately loose ground for the company.
 
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I would like to point out what many others may have already noticed: The ratings of the App Store are no longer trustworthy. Developers can buy positive reviews and it leads to scams. I recently installed 4.8 star+ reviewed apps to really wonder how they could be rated so high. I checked the reviews and sorted by "recent" everyone hated them, giving 1 stars, saying they were scammed, the app didn't work etc. Great reviews like, "I never leave reviews, but please don't install this!" kind of reviews. How did the app have a high average? Clearly fake and paid reviews. It's so sad what has happened to the App Store, and Apple needs to realize how important the App Store is to the Apple ecosystem and that undermining its trustworthiness will ultimately loose ground for the company.
I always read stuff like this, claimed without proof, and wonder. See, everyone uses the same app store, but only a certain few ever see the often alleged 1000’s of fake apps and fake reviews and scams.

Sure there have been a few, and I’m sure there are many, many terrible apps, but around every corner developers buying fake reviews? Scamming everyone they see? It just doesn’t add up to my real world usage. So unless proven by the poster, it’s automatic nonsense or hyperbole.
 
See ads for Microsoft services baked into windows.
I'll take a look. Ads for Microsoft on Microsoft devices I think are less intrusive than random ones though.
Which services are these?

Not sure I've been looking hard enough but I haven't noticed any.
 
This is just the beginning, it won't be long before Ads are on Apple TV!
I remember reading that was coming recently.

How soon until they cave and allow sideloading too?
That's what the $99-dev-account is for. :D
 
This is dumb, Apple. Is it just me or am I the only one that feels like they don’t spend that much time in the App Store anymore?
I don't really game mobile anymore, so I only go to search for an app I want, and I might search the Internet first, so I can search the name on the phone and be done
 
Apple isn’t forced to lower their margins. An iPhone is a discretionary purchase. The price is the price. I understand overseas rates drove the price higher for some phones, but it is what it is.
Yes any high end cell phone is not required like eating is. I mean today, some sort of cell is "required", but you can just be like my dad, and go feature flip all the time. Like $70, and he kept his last until it literally fell apart at the hinge.
 
Because it's good for Apple and for developers and I have nothing against either of them 🤷🏼‍♂️ As long as apps aren't pop-ups or holding you hostage before you can do something else, I fail to see how it negatively affects you in any significant way.
Agree. Anywhere I hate those types of ads. I don't mind top or side or even small ones in the middle of the article. But not popups or the ones that you have to scroll screens upon screens before the article appears again.
 
Interesting that they don't have an option to leave feedback for the App Store.

I just submitted my feedback under iPhone feature request to not add more ads to the App Store. If you posted here and didn't complain to Apple. We're all doomed.

 
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