If Apple's putting more ads on their app store then it must be something a lot of Apple users have been asking for. That's why they're putting their energy into it.
Apple CEO Tim Cook has shot down the idea of iOS adopting RCS messaging, a format that would make it significantly easier for iPhone and Android...
www.macrumors.com
During a panel at Kara Swisher's final Code Conference yesterday, Cook was asked why iOS has not yet adopted support for the RCS standard and how Steve Jobs would feel about it (via The Verge), despite repeated calls from the industry for the company to do so.
"I don't hear our users asking that we put a lot of energy in on that at this point," Cook said in response to the question.