@ABC
hahah. i have to be careful not to contradict myself from earlier. But all i was trying to show was the other side of the debate which is under represented. Its too easy to just be one of the masses moaning at Apple's price hikes.
But i do think that they are way too high (given the circumstances. my earlier posts were just to show that these prices were probably worked out numerically, by an souless accountant) , I do think that Apple should have just accepted lower profit margins in the UK (I assume, it is quite a small market).
Just as Apple never took into account the £1=$2 they are not taking into account the fact that the pound is falsely low.
So I do think Apple have overpriced in the UK, I'd love to recommend my family to get a Mac but there is no way I can justify those prices for them. But i was showing how the prices could be considered "correct"
PS. As a sidenote, is it not a problem that where everything else is subject to inflation, we expect computer prices to fall, not just by the fact that every year you get better specs for the same cost (usually) but also that everytime there is an update people are expecting a literal £50 - £100 drop.
PPS. I always think comparing Dell prices is a bit pointless anyway, I mean, there is more to a mac than just components and a plastic box.
Fair enough
From my perspective the market has moved on - I'm still interested in paying a premium for a quality product, but to increase prices when the competition is dropping theirs is not a move I'd make lightly were I making decisions for Apple.
I wanted a Mac Mini to use as an add-on to a media centre. I was willing to pay £400 for a Mini over a same feature £250 EEE box. Just. And that's ignoring the cheaper PCs with 1TB Hdd, blue ray drives, powerful graphics cards etc for around £500 - too big and noisy for what I wanted.
Anyway - I suspect today will be a date long remembered in Apple corporate history. I assume the overall European market for Apple is small, so hopefully it won't suffer too much, but I do think they have miscalculated on the price increases for such modest updates.