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But, for those that want the Pro, Apple actually sells a product specifically for them. The iPad Pro.

For those that want the Pro, but want it to be named “Air”, yeah, nothing for that crowd.
If they had released an M3 iPad Air and M4 iPad Pro at the same time then yes I would agree with you but putting a chip that’s already 2 years old into a new iPad Air is not on.

This is precisely why they need to go back to an annual spring event in March where they update all their iPads at the same time every year.
 
Well sure, there’s almost never a reason to upgrade one generation to the next.
I have a gen4 non-M version and aside from the processor there really isn't much different with it at all. I've considered upgrading to the M2 version but there just isn't enough new/different to justify the purchase.
 
I would think finding a discounted M2 iPad Air would be the better buy if that 20% is not important to you.
 
If they had released an M3 iPad Air and M4 iPad Pro at the same time then yes I would agree with you but putting a chip that’s already 2 years old into a new iPad Air is not on.

This is precisely why they need to go back to an annual spring event in March where they update all their iPads at the same time every year.

The problem is that the concern is no longer releasing "the best products" but rather staggering all the releases so they have products to serve as "extra chip capacity/inventory dumping grounds"
 
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I would think finding a discounted M2 iPad Air would be the better buy if that 20% is not important to you.
20% = 1.2 times faster… 99% of chances you don’t notice it… But ok this iPad might support an extra iPadOS support year.
 
Sometimes it did, sometimes it didn’t
For example, the late 1999 iMac had three different names for its different additions.
Good: iMac
Better: iMac DV
Best: iMac DV Special Edition

Yes, Steve Jobs did indeed release a product branded as the “iMac DV Special Edition”.
Not that different from iPad, iPad Air, and iPad Pro.
I don’t think you understand what the Good, Better, Best thing was. Instead of the current approach where you customise what spec you want from various options the GBB strategy bundled everything into 3 specs to choose from.

This would include hard drive, ram, etc. it wasn’t about differentiating different products it was just way of making it easier to decide which version of one product to buy.
 
It’s not about the power, it’s about future proofing your purchase. Buying a chip that’s already 2 years old means a shorter lifespan for your purchase.
I’m using a nearly 5 year old iPad Air on an A14 chip. It still runs the latest OS and other than Apple Intelligence, does everything that the most current model does. The hardware in iPads has been overkill for iPadOS for so long that future proofing has not been an issue for a long time.
 
I’m using a nearly 5 year old iPad Air on an A14 chip. It still runs the latest OS and other than Apple Intelligence, does everything that the most current model does. The hardware in iPads has been overkill for iPadOS for so long that future proofing has not been an issue for a long time.

Fair

So Apple really didn't need to update the model at all it sounds like
 
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The problem is that the concern is no longer releasing "the best products" but rather staggering all the releases so they have products to serve as "extra chip capacity/inventory dumping grounds"
I think the original strategy was better where they had just one iPad. They should scrap the Air and Pro and just have one iPad in different sizes.
 
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I’m using a nearly 5 year old iPad Air on an A14 chip. It still runs the latest OS and other than Apple Intelligence, does everything that the most current model does. The hardware in iPads has been overkill for iPadOS for so long that future proofing has not been an issue for a long time.
I have the same and my iPad works perfectly for what I use it for (basic browsing and movie watching). I only want to upgrade for the 13" screen so think the M2 air 13" if could be found is probably the better choice here
 
With iPad OS I've seen almost no difference between my iPadPro pre-M1 and the new M4 because most software just doesn't use the processor power. On the Studio/MBP you really notice, but not with this kind of pared-down OS. Should be even less of a difference here, making AI the only buying argument (and frankly, Apple AI... has a way to go).

What would be nice: A week of AIR: iPad Air, MB Air, AirPods Pro 3 and AirTags :-D
Apple AI is the only reason I consider the iPad Air over the regular iPad 11. I expect apple AI to become useful over the next three years and then you might need the M3 and 256GB storage. For media consumption and internet the iPad11 is sufficient for half the price. If my 2017 iPad wouldn't have only 1 hr battery life left and stall all the time I would try to keep it for another year or two until apple AI has matured a bit. Now I'm torn between the iPad air as future proof model and the iPad11 as cheap holdover model for the next two years.
 
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I’m using a nearly 5 year old iPad Air on an A14 chip. It still runs the latest OS and other than Apple Intelligence, does everything that the most current model does. The hardware in iPads has been overkill for iPadOS for so long that future proofing has not been an issue for a long time.
That’s great until Apple stops providing iOS updates for that model.
 
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🤮 not what most people wanted. Including me. Why oh why, what is the difference between the m2 and m3 that would make this a compelling choice with the limitations of iPadOS.
I think it’s a direct replacement…if you can get a deal on the M2 from whatever stock is left in stores, great, but it’s not a situation in which Apple is going to keep making/selling the M2 version.
 
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Fair

So Apple really didn't need to update the model at all it sounds like
Well, no. But they want to make money, so of course they’ll put out new products and try to justify them as necessary upgrades. iPads are probably the product that need the fewest updates. The hardware has outpaced the OS, so giving them more powerful chips and more RAM each year is just to keep revenue up, not because anyone actually needs them.
 
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No mention about backlighting with the new case. Does it mean they get rid of it?
Seems so

M2: ...'Comfortable backlit keys and a scissor mechanism with 1 mm travel for quiet, responsive typing.'

M3 : ...'Comfortable typing experience with a scissor mechanism with 1 mm travel.'
 
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Apple AI is the only reason I consider the iPad Air over the regular iPad 11. I expect apple AI to become useful over the next three years and then you might need the M3 and 256GB storage. For media consumption and internet the iPad11 is sufficient for half the price. If my 2017 iPad wouldn't have only 1 hr battery life left and stall all the time I would try to keep it for another year or two until apple AI has matured a bit. Now I'm torn between the iPad air as future proof model and the iPad11 as cheap holdover model for the next two years.
This is the classic conundrum Tim Cook has created with many Apple products. Do I buy the overpriced Pro model or the underpowered Air model.
 
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