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Apple Announces Streaming Services and Sports Apps Available on Vision Pro at Launch
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If 0.01% of the world's population buys this, that's about 800,000 sold. That's a solid start for Apple with $2.8 billion in revenue (profits are unknown; Apple is unlikely to make much on the AVP with all the R&D and other initial costs). I'm not going to be one of the 0.01% but I'm interested to watch where this goes over the next decade.
Iconic. I remember that. Hat-tip to Chiat/Day for creating it.
MLB on a theater size display would be great, especially with stats floating around the screen. MLB is pretty good with technology adoption, especially when it relates to Apple, so I hope they set up a 360 camera so I could also choose to “sit” in the ballpark as if I was really there.
Serious question: who in their right mind will pay $3000+ to watch a 3D movie in a headset?
And on that note, apart from the Apple branding, how is this any different to the Meta Quest at nearly a tenth of the cost of Vision Pro?
And on that note, apart from the Apple branding, how is this any different to the Meta Quest at nearly a tenth of the cost of Vision Pro?
IF this is true, was wasn’t any of this highlighted during the introduction of the AVP? Not even Apple’s own native apps such as Fitness was highlighted. Perhaps they have been “collaborating” with Stanford but I’m guessing not much as come out of it.I wouldn't worry about that. Apple has been collaborating with Stanford University's AR/VR Laboratory for the last 7-8 years.
I remember the reactions here when iPod and iPhone were launched. I'm seeing the same thing today.
Deja vu all over again.
It’s not. If the Vision Pro is successful then app developers will show up. Until then, they still need to update their iPhone, iPad, Mac, and Android apps. It‘s difficult to pull resources from guaranteed income and put it on a device that may not be around in a year, especially if your app doesn’t have an obvious use case for Vision Pro.
This is a very rational take. I’m pretty excited to see what it’s like, but I sure wouldn’t plunk money down on it on day 1. This is very much a product to wait and see how it works out and to see how people willing to be Guinea pigs use it.
HobeSoundDarryl
macrumors G5
When 3DTVs got their push about 15 years ago, MANY people paid $3K+ for one... not to watch ONE movie in 3D... but on the hype that they will get to enjoy much 3D on it over life of device. 3DTVs were also quite capable of delivering 2D television shows too. So after the 3D wave crashed, those who owned those TVs didn't have to throw them out. They just kept using them as a 2DTV for life of device. And occasionally, they could still pick up a 3D movie and watch it in 3D if they liked. There were and still are at least a few new ones released EVERY year.
I owned an expensive 3D plasma TV that did a pretty good job of faking 3D from 2D sources. I sometimes put on the glasses to watch something like that... long after the hype wave was over. It was a spectacular 2D TV, so I happily used it until the wheels fell off of it. I felt no sense of loss or waste in the purchase. It was a great TV.
People who buy Vpro will not be buying to watch one of ANYTHING in 3D. They'll be buying it to use it in a variety of ways over the life of the device. I'm strongly interested in buying one to mostly use it as a super-sized laptop screen when I want to get work done on a laptop, when away from my big screen desktop setup. That's one of the weakest stretches of the technology- one of the simplest of things for it to do- and yet I can rationalize $3500 for a MB 50" wherever I happen to be... particularly on long airplane flights where there is not often sufficient room to fully open up and use a regular laptop in the typical way.
To each his own of course... but people WILL find rationalization to spend the money for Vpro... and some of them might seem ridiculous to those who see only "half empty" (or worse to extremely much worse) through their own lens... which is still built atop mostly imagination and speculation- good or bad- until these are actually in the wild so people can fully see and experience what they can and cannot do.
Me: "Who in the right mind will pay $1000+ to make a phone call on an iPhone?" Apparently hundreds of millions own iPhone... and probably use it for more than making 1 phone call.
- How is MB any different from a cheap $150 Windows PC?
- How is Mac any different than all $150 Windows PCs?
- How is iPhone any different than $100 Android phones?
- How is iPad any different than cheap $100 Fire tablets?
- Etc.
And where else but here will Apple people rationalize that something from FB/Meta is as good as something from Apple? Let MR publish a typical THUR or FRI article that pitches Meta vs. Apple on any topic and there will soon be 400+ posts ripping Meta to shreds. But here- on this one thing- we assume their's is as good as Apples? And that all those faults we'll readily sling at Meta don't matter much in this one comparison?
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I have some of these apps on AppleTV and I wouldn't say they are great experiences. They are still in the room to improve low hanging fruit camp.
Even Apple's own app is pretty messy in spots. Like the MLS pass thing is a bit of a mess. Anytime you want to watch a replay you have to scroll way down through a sea of other MLS content. But maybe I'm doing it wrong.
And so when they announce these things for Vision Pro, the odds that most of these things are super great experiences seem rather low. Not that once you get to a movie and press play it won't be just great. I'm sure Avatar 2 will look great.
But announcing all this mainstream consumer stuff for something....that immediately will be a no buy for the mainstream ...feels premature. All the marketing feels premature. The commercials too. I saw quite a few this weekend. Ok hi-end tvs are over $2k. And this is their hi-end tv sort to speak.
But do they really need to convince mainstream now by starting up the marketing machine? It feels we are getting the same marketing machine we get with the iPhone etc and yet...I feel like they will be lucky to move a tiny tiny fraction of those units anytime soon.
Samsung and LG and Sony sell expensive tvs but they aren't spending a fortune marketing the hi-end stuff. I feel like some of the hi-end sort of sells itself in many cases no? The guy or gal with money to blow and in need of a tv will automatically look at the hi-end. They don't need to be told in commercials that it has Crunchy Roll. Maybe they put a little ad somewhere once in awhile. But it's fairly subtle.
So it feels off to me.
That's before we get to the box on the face aspect of it.
Even Apple's own app is pretty messy in spots. Like the MLS pass thing is a bit of a mess. Anytime you want to watch a replay you have to scroll way down through a sea of other MLS content. But maybe I'm doing it wrong.
And so when they announce these things for Vision Pro, the odds that most of these things are super great experiences seem rather low. Not that once you get to a movie and press play it won't be just great. I'm sure Avatar 2 will look great.
But announcing all this mainstream consumer stuff for something....that immediately will be a no buy for the mainstream ...feels premature. All the marketing feels premature. The commercials too. I saw quite a few this weekend. Ok hi-end tvs are over $2k. And this is their hi-end tv sort to speak.
But do they really need to convince mainstream now by starting up the marketing machine? It feels we are getting the same marketing machine we get with the iPhone etc and yet...I feel like they will be lucky to move a tiny tiny fraction of those units anytime soon.
Samsung and LG and Sony sell expensive tvs but they aren't spending a fortune marketing the hi-end stuff. I feel like some of the hi-end sort of sells itself in many cases no? The guy or gal with money to blow and in need of a tv will automatically look at the hi-end. They don't need to be told in commercials that it has Crunchy Roll. Maybe they put a little ad somewhere once in awhile. But it's fairly subtle.
So it feels off to me.
That's before we get to the box on the face aspect of it.
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HobeSoundDarryl
macrumors G5
OR, the big swings are held back to close to the launch day... for what will probably be a new launch event to show off the most impressive Vpro app creations to try to juice the interest/media coverage... as they have done many times before.
If I was Apple, that's what I would do: several of the most amazing things this new product can offer get held for the launch event... which- in spite of rumors implying otherwise- I fully expect to happen just ahead of FEB 2. My guess: invitations go next week, event on JAN 29-30 or so.
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My attention to the TV is 10 minutes, then grab the phone and continue watching the TV. Repeat. This device will require 100% attention uninterrupted.
Bathroom pause?,remove it or take it with you.
Watch a movie and hear what the kids/wife/dog are doing or calling me?, not a chance.
Got a WhatsApp message in your phone and missed it for 2 hours?, yeap.
Share a movie with the family?, forget it.
But the worst is that most streaming services will have ads soon, so I will be captive to watch ads?.
Thanks, not for me.... For now...
Bathroom pause?,remove it or take it with you.
Watch a movie and hear what the kids/wife/dog are doing or calling me?, not a chance.
Got a WhatsApp message in your phone and missed it for 2 hours?, yeap.
Share a movie with the family?, forget it.
But the worst is that most streaming services will have ads soon, so I will be captive to watch ads?.
Thanks, not for me.... For now...
They may cover this in a separate press release? Agree with you that without the other apps this is just about entertainment.
I bet Tron Legacy would look pretty awesome on the Vision Pro. But I'll probably never find out for myself.
And not only that...I was a poor college student.
- 1984 I spent 11 k Deutschmark for an Atari Mega ST with 30 MB HDD and Laser Printer
- 1994 I spent 12 k Deutschmark for a PowerMac 7500/100 incl. Display and Keyboard
- 2004 I spent € 10 k for a PowerMac forgot the configuration
- 2013 I spent € 8 k for a Dual D700 6C Tube Mac and a fortune for HDDs and Thunderbolt Adapter
- 2021 I spent € 7 k for a MBP 14“ M1 Max ( maxed out )
whenever a new product arrives it’s interesting and in 1984 I was a poor student working three months to be able to afford my Mega ST
I could not understand less the sentiment that the AVP is expensive.
Such devices are used in terms of decades and are not consumables - for this has always been an investment - even more so when my income was virtually not existing working in my vacation on construction sites or in factories on the conveyor belt. Was worth every minute and provided me with a huge advantage that time.
The AVP will be probably no difference.
What you are describing on how you want to use the AVP can be achieved at a much cheaper cost, see XReal and Asus’s offerings. BUT as I’ve stated before you will not accept a rational alternative to AVP because you have already made up your mind based on your rhetoric and the constant preaching you do about the AVP.
The XReal has an FOV of 52, whereas the AVP is said to have an FOV of about 110. Nothing even close.
The XReal has no built-in operating system. When you run it off of the iPhone, all it is doing is mirroring your iPhone screen.
The XReal, when mirroring the iPhone screen, can't lock that screen in visual space. So, when your head moves, the screen moves too. This would be an unpleasant experience for watching a movie, and would likely lead to nausea.
The AVP is a much better developed device than either the XReal or the one from ASUS. I hope they continue to develop those alternatives, but they are not really comparable devices at this point in time.
HobeSoundDarryl
macrumors G5
Thank you for making such assumptions about a complete stranger. Bravo!
I have looked at XReal quite seriously and also Meta's Quest offerings... but not ASUS. What do all of those "much cheaper" ones have in common? Lower resolution. This variable seems like it would be towards MOST important in a product that keys around creating virtual and augmented realities. But it is so readily dismissed by apparent attraction to prices vs. this price. Will it actually be important is to be determined. I can demo products already in the market but I can't yet see if 4K-per-eye makes any difference or not in ways that I might use such a product.
That main use I envision for Vpro is mostly as laptop lid substitution- a giant work screen for laptop work wherever I am away from my huge desktop screen. In my (perhaps foolishly wrong) imagination, 4K-per-eye will make for a much better experience than 1080p or less per eye. Whether that's true or not is to be determined. I am NOT already sold on Vpro... but awaiting a demo in person where my own eyes will either appreciate 4K-per-eye or perhaps NOT see a difference vs. much cheaper alternatives like XReal, Meta, etc. If my own eyes do not see a difference, then the cheaper alternatives may get my money instead... as they certainly can do the simple things I'm hoping this will do exceptionally well.
A very good idea for all- whether very optimistic, very pessimistic or somewhere in between- is to WAIT and then judge this new thing when it is actually available... when we can all take a little time to see what it is, what it can do and effectively compare such a demo with a demo of much cheaper options WITH OUR OWN EYES... EXACTLY like we can do when considering a Mac or iPhone or iPad vs. a "much cheaper" PC or Android Phone or Fire Tablet.
Until that time, we are all imagining it to be a good or great or awful or terrible as we wish to project into what is still VAPOR today. It is fruitless to pass judgements- good or bad- on vapor... even more so in comparing vapor and the price of vapor vs. products that are "in the wild" and priced less or more.
I appreciate how all extremist pessimists are certain there is nothing here not just for themselves but for everyone else too... and vice versa on the extremist optimists. To each his own. As I've shared often, I lean positive in what I THINK this product will deliver... but I'll readily swing the other way if it only matches XReal or Meta or Asus for several times the price... and then buy a much cheaper alternative if they are just as good to my own eyes.
In the meantime, sorry for my "preaching & rhetoric." Since I'm not an extremist pessimist on this product, I can't just "rah, rah... there's absolutely nothing at all here for anyone" nonsense. And since I'm not an Apple fan optimist, I can't just assume this will be practically perfect in every way and nothing else can compare at all. I'm in the middle- but leaning positive- based on what I perceive this will be. Maybe it will be better than I perceive? Maybe it will be worse than I perceive? I and all others can find out in person in about 2 weeks or so. Feel free to block my posts if my "rhetoric and preaching" of my own opinions about this vapor offend.
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To be honest, this lineup of content apps is pretty much as expected. It ticks a box for people who are interested, it isn’t exceptional. The only thing I find new is the extra info on the immersive video.