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More and more are leaving apple in higher ranks. Seems like it’s not worth it anymore. Tim is a bean counter. And we are witnessing a very slow but assured decline in the apple that put experience and vision above all else for the last 20 years. There’s a reason Tim is shifting toward services. It’s a pure numbers game that doesn’t involve physical products. Don’t be surprised if apples car project is actually building a self driving Uber service rather than a consumer car.
 
I agree. The G4 Cube was the most beautiful computer Apple ever made, and it deserves to be given a reimagining in the present. They could easily have done so with the Studio, too.

yes, but it was significantly flawed, engineering-wise.

Given that the current design language and environmental care ethos involves using block aluminum, can’t see how anything like the old Cube would happen today.
 
Maybe that's his reason for leaving, he's had enough of Tim Apple?
Maybe. But Tim Apple surely isnt ready to leave Apple.:rolleyes:
Apple needs a change of management.
Yes, when MR. Cook resigns.
Their hardware has become confusing and their software has been stagnant for years.
No it hasn’t.
Sorry but Pencil 1 on iPad is offensive and stage manager is a joke.
No it’s not and stage manager will be fine.
 
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Can’t be a loss for the company given what we have seen since 2019.

1. She's been around for much longer than that and was probably picked for the right reasons
2. The shape of what we've seen since 2019 probably has more to do with the state of hardware technology and the evolution of Apple has a supply chain giant as opposed to being one of the most influencial company in industrial design.

For the rest, it's going to be difficult to comment given the lack of context behind the departure. She's staying for 6 additional months so it's probably her call. Apple loose yet another creative talent, which sucks. If the head of industrial design doesn't want to continue, it probably does not mean good for the future products.
 
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Thanks for all the hard work Evans, so many amazingly good designs over the last years, will be missed.


You nailed it here. It's going to be a combination of what designers want with what engineers can do within cost constraints enforced by others (hello Apple pencil v1 on the new base iPad total cost call there) - and then of course you have the top execs who oversee it all who could affect things.

As others have pointed out, Apple has done astoundingly well under their current CEO, but the company misses someone at the flyover exec level who would put their foot down and say "you know what folks, this really sucks, we can't do it like this.", that Job's did - thinking of Apple Watch v3 carried on for years where you could not do a OS update without doing a factory reset 1st, every single time, or this goofy v1 pencil on the iPad etc..

The company is doing fine without that, but it would do better with someone making these calls and keeping the user experience quality at top notch (for everything). Tough to get someone like that, which the CEO could trust who wouldn't also be an ego centric nut job though.

If you are interested in how Steve's era works. You could probably derived a lot of information from their quarterly report alone. It was a lot more of that is what the designer wants ( including Steve himself ), and the COO goes and get this **** done.

Now it is a lot more about budgeting.
 
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The timing is surely interesting. I sincerely hope it's not because she had to release an inferior product due to supply chain and marketing demands (the new basic iPad).
 
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I'm obviously not part of the Apple design team, but trying to logically separate out what a product designer's responsibilities are vs. someone in engineering/operations, I'm having a hard time thinking that a designer has a say in accessory/apple pencil compatibility, or what specific charger (USB C/Lightning) is going to be used. To me, they are more focused on the shape, form factor, ergonomics of the design. What actually goes inside the device to make it all work, isn't on them. So while I agree that they are on the hook for some controversial choices, like the notch on the macbooks, the compatibility nightmares with the iPad are someone else's problem. At least thats my 2 cents.
 
That sucks. A little worried about what's going to happen to Apple's designs going forward. I personally think Apple's hardware quality and designs have been excellent since Evans took the helm. I am only speculating but if her departure had something to do with cost committees getting a further stranglehold on the design team's autonomy (especially since they are now reporting to operations), someone who will do exactly what the MBAs tell them to do might be appointed to replace her. This will cause more disasters like the new iPad and only Pro tier products being as good as they truly can and pushing more segmentation into product lines, ultimately hurting and confusing the average consumer.
 
What product(s) are you referring to?
For one, the new MacBooks. The notch. Even Apple thinks it's not attractive, the proof is that they hide it in every marketing pictures or videos they do by making the screen background black. If you think your design is attractive you don't intentionally hide it.

The bottom end of the MacBooks pro looks like my toilet bowl. Symmetrical bottom and top end (like they use to have) is much more pleasing to the eye. It's not a problem if you need to make it boxy, Razer Blades laptops are boxy and I know very few peoples that do not find them aesthetically pleasing. I get that a lot of peoples will disagree, probably most do not care but since we are on the subject of good looking products.
 
More and more are leaving apple in higher ranks. Seems like it’s not worth it anymore. Tim is a bean counter. And we are witnessing a very slow but assured decline in the apple that put experience and vision above all else for the last 20 years. There’s a reason Tim is shifting toward services. It’s a pure numbers game that doesn’t involve physical products. Don’t be surprised if apples car project is actually building a self driving Uber service rather than a consumer car.
this is what happens when you shareholders before customer & user experience. Judging by the services push, Eddy Cue has Tim's ear the most now.
 
While I fully believe Apple has many awesome design opportunities and (likely) hits ahead, that Ive/Jobs era was something special. Breaking news! 🤪
In the Jobs / Ive era, the industrial design had the most operational power within Apple. It was a design-led company. That power structure has been undone under Tim Cook's tenure.
 
If this is the guy that decided the over priced entry level iPad should have the landscape oriented camera, yet the iPad Pros shouldn’t, then I say Bye!!
I think it‘s pretty clear that decision was based more around Apple having issues fitting the landscape camera and Apple Pencil 2‘s magnetic charging module in the same place more than the design team. Also explaining why the new entry level iPad didn’t get gen 2 Apple Pencil support this year.
 
PRECISELY.
When the maps debacle happened a few years back,
everybody was screaming & yelling at the design team.
But NOBODY, correctly, said:
"Hey, isn't Tim the last guy between Apple and a Best Buy shelf ...?
How in hell did he let this out in this condition ...?"

🤷🏻🙄
There were actually MANY of us here who said the buck stopped with Tim only to be shouted down by the usual suspects for whom Cook can do no wrong
 
I agree. The G4 Cube was the most beautiful computer Apple ever made, and it deserves to be given a reimagining in the present. They could easily have done so with the Studio, too.
I would have preferred the Studio to get the lattice pattern on the Mac Pro like some renders showed before release.
 
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explains a lot really, the latest products show it, they need to hire a new team that are best for the job

Apple's product pipeline is, from what I've heard, generally 3-5 years out. So things that are releasing in 2022, Jony Ive probably had a hand in designing.

I think the bigger problem at Apple is that there's no SVP of Design that oversees hardware and software design. A position that would basically assume Jobs's role as a tastemaker and person who had the authority to say "No" to bad designs and bad ideas.
 
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Apple’s products for the past 3 years have been going to square boxes. They’re all hideous and feel absolutely terrible to hold.

That woman saw the table she’s sitting on and thought…hey! Let’s make the iPhone a square!! Let’s make everything a square!! That feels good in the hand!! It’s ergonomic!!

A human hand is rounded, not square. There’s a reason your door knob is rounded, your broom handle is rounded, your steering wheel is rounded, not square. It’s because intelligent designers understood that rounded feels good in a human hand; it’s ergonomically sound design. It’s intelligent design.

Apple had gone to intelligent design with the iPhone with rounded edges. Now they’ve gone back to unintelligent design in square edges.

It’s truly sad.

I’m beyond-surprised that the Apple Watch isn’t square yet, and the AirPods.
 
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I can design astronomically better, and everyone would benefit.
...And yet you are here stroking your ego with no previous work shown to back up your claim

iu
 
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