Every year, there are millions of children who are using an iPad as their first computing device. When they get to the point to where they can choose their own, it’s going to have an interface like they’re already familiar with.Hardware is important, but I (and I guess a majority of the millions of people who buy it) like the iPad mainly because of iPadOS.
By now, wow, it’s been so much time that there are folks that are on their second or third iPad. Some have stayed with the base systems, some have gotten larger more performant ones, some have gotten smaller ones. The majority of them would not even consider using anything that doesn’t run all of the iPadOS apps they have purchased over the years via that familiar touchscreen interface.