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macrumors 65816
Apple's whole game is the integration. That is what they are and what they do. Integration is their competitive advantage. Everyone seems to think that it is protection; instead it is what is needed to survive in a world that has commoditized tech. Again, take a look at the computer industry post-MSDOS. Hardware became a commodity. And it became a race to the bottom. High quality products went away. Alternative OSs went away. Was it competitive? Perhaps. But everyone was competing the same way over the same thing, mostly $$. When every device worked the same due to the standardization of the OS, there were fewer ways to differentiate your product.I don't know, but doesn't the argument that Apple needs vertical integration for its services and products to succeed support the idea that more rather than less competition is needed?
I'd like to think that the company could make compelling products even if they're not the only ones who can pair easily or airdrop. If they couldn't, I'm not sure why we should protect their status quo regardless.
I will say, though, that I do think Apple's services sometimes lag behind their competitors and the only reason I eg use iCloud is because nothing else can integrate with my iPhone to the same degree. If that protection fell away, Apple would have to step up its game.
Currently, Apple is able to differentiate their products through the unique services that they offer. For some reason, this is seen as "unfair." Rather the DMA wants every commoditized product to have access to Apple unique offerings without having to pay any cost. Ergo, the value of those offerings are now worth $0. And a competitive advantage, that Apple had, goes away and the value of Apple products goes down.
I understand the desire of the EU to foster competition. But, this type of legislation will eliminate competition and will limit innovation; because the legislation implies that no product can have a unique technological advantage.