I'm going to use an absurd example to argue my point, so bear with me. Suppose Apple develops a neural input technology that allows users wearing AirPods to control their iPhone with subtle facial movements. It’s especially life-changing for users with physical disabilities, and Apple spends billions miniaturizing the sensors into AirPods and building secure software integration with iOS. Because it's deeply integrated into iOS and literally reads your mind, it is designed to only work with AirPods paired with iPhones for stability, latency, battery, and privacy reasons.
Under the DMA, Apple would be required to open this new technology to any third-party headphones that asks even if:
- The third party didn’t invest one cent in the underlying research.
- The third party hardware is less secure or doesn't work as well as Apple's. (Apple isn't allowed to block it from Meta or Google devices that literally read your mind to serve you ads)
- Apple’s unique experience is degraded by lower-quality integrations. (In other words, people blame Apple for the feature not working well or killing battery life, when the fault is actually Samsung/Bose/Whoever's device using Apple's technology).
Oh, and now Apple bears support, compatibility, and regulatory burdens for this new system. It can't change APIs to make them better for AirPods users if the change breaks third party hardware, for example. So the reward for years of R&D isn’t a new moat, it’s an obligation to build competitors a bridge and continue to maintain the bridge for them. In what world is that fair?