True, however you often need to copy a rivals business pricing plan to keep competitive. In that the cost of bidding / out bidding for films / TV (that Apple will also be bidding for) and creating content, need to be paid for. So the increase in comparative pricing is annoying, but understandable. As we know from Apple and Music, they will steam roll those who stand still.Netflix is too expensive nowadays. Seems like they’re always trying to follow Apple’s business plan.
Netflix is still far better than Apple TV for content and interface IMO, so that is where my money goes for now.