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Apple Asks Vision Pro Developers to Avoid 'VR' Branding and Hints at 'Vision' Product Line
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If anyone is going to succeed at this, it’s going to be Apple. Tim Cook has been saying for years how he thinks AR is the future. Vision Pro has the potential to be great, in a few generations I think it become more and more popular.
At the moment price is a big off put to a lot of general consumers. In a few generations when it becomes cheaper, I think Vision Pro will be more popular. Apple themselves are playing a long game, they don’t even expect it to sell a mega amount at first.
At the moment price is a big off put to a lot of general consumers. In a few generations when it becomes cheaper, I think Vision Pro will be more popular. Apple themselves are playing a long game, they don’t even expect it to sell a mega amount at first.
Why do you care what words are used for something you have zero interest in? I have zero interest in American football, therefore I don't care that they use that name despite players holding the ball with their hands.
I don't think Apple had anything to do that, anyone with a middle-school English education can deduct roughly what it means. She had no association of the phrase and technology at all.
Multi = multiple. Touch = touch. You don't need Silicon Valley to explain it to you.
Apple leverages its iOS app distribution monopoly to forbid developers from using terms like “VR,” as well as from putting the article “the” in front of device names — the most irritating grammatical obsession I’ve ever seen from a company — and you all want them to go on enjoying that monopoly in perpetuity. 🙄
Prior to the iPhone most people didn't know what multitouch meant in the context of cellphones. Similarly, after the VP people will also understand what spatial computing means in the context of VR headsets.
Simple. So that I can see a word I do understand in the headline, or subhead, and ignore it.
Thats like saying Target has a monopoly in Target stores. Apple does not have a monopoly in mobile OS app stores, hell, iPhones aren't even the most used mobile phones.
You want to play in Apples playground you have to do it by their rules.
Seems pretty clear that you understand what Spatial Computing means, so just ignore anything which mentions it. Problem solved. But I predict you will be on almost every other Apple Vision/Spacial Computing thread despite claiming you just want to ignore them.
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I'd wait to make a statement like that until trying out both a Quest 3 and AVP side by side, but that's just my opinion.
I think Apple's attempt to distance itself from VR is logical and justified.
VR = that mess that is the MetaVerse or a Second Life attempt to get people to interact with silly avatars in a wholly created digital world. That's not the focus of the AVP.
AR = Even though Apple uses this term a bit, I still think it's not the focus of the AVP. AR is overlaying information onto the actual world. It's primary purpose is to enhance the physical space with information. While AVP can do this, I don't think this is Apple's focus.
Spatial Computing = doing computational tasks in 3 dimensions. Using productivity apps or entertainment apps in a 3 dimensional way. It's not really AR or VR in the sense that most people use those terms or have come to understand them. I think if one doesn't understand the distinction, they don't yet understand the AVP.
VR is a subset of spatial computing
AR is a subset of spatial computing
VR = that mess that is the MetaVerse or a Second Life attempt to get people to interact with silly avatars in a wholly created digital world. That's not the focus of the AVP.
AR = Even though Apple uses this term a bit, I still think it's not the focus of the AVP. AR is overlaying information onto the actual world. It's primary purpose is to enhance the physical space with information. While AVP can do this, I don't think this is Apple's focus.
Spatial Computing = doing computational tasks in 3 dimensions. Using productivity apps or entertainment apps in a 3 dimensional way. It's not really AR or VR in the sense that most people use those terms or have come to understand them. I think if one doesn't understand the distinction, they don't yet understand the AVP.
VR is a subset of spatial computing
AR is a subset of spatial computing
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Apple does not force developers to develop for its products but if they choose to develop for Apple, they have to follow the rules. The rules aren’t hidden.
Except it’s not. It’s by far mostly AR. So Apple still has some educating to do…
Amazing. It's such a desperate marketing attempt to avoid comparison to lower priced competition.
YouTube reviewers, tech columnists and the rest of the world has been, and will be comparing the Vision Pro to Meta's headsets, and all others that are surely to follow. They all mostly do the same thing when you think about it, they all have to be worn on your head, and can pass through the real world with a set of cameras. I mean come on Apple, you guys just sound insecure.
YouTube reviewers, tech columnists and the rest of the world has been, and will be comparing the Vision Pro to Meta's headsets, and all others that are surely to follow. They all mostly do the same thing when you think about it, they all have to be worn on your head, and can pass through the real world with a set of cameras. I mean come on Apple, you guys just sound insecure.
It’s a vr/ar headset no matter what Apple wants to call it. It’s for virtual reality, or augmented reality, and it is strapped on someone’s head. Simple As that.
If I were the dev, I’d not even mention Apple Vision Pro anywhere, instead use ”device”. Even more generic. How about that? All I need to do is ticking the box indicating the app is for Vision Pro.
If I were the dev, I’d not even mention Apple Vision Pro anywhere, instead use ”device”. Even more generic. How about that? All I need to do is ticking the box indicating the app is for Vision Pro.
yeah but you are not the developer...or you would know in your developer agreement with Apple you agreed to play by their rules.
Despite all the objections here, my guess is most of you don't remember or know the history of when the Mac first came out in 1984. It was one of the first graphical interfaces, windows hadn't been ill conceived yet, it was a MS Dos (text interface) world and Apple went to great pains to publish and enforce guidelines for menus so that users would have a consistent experience across applications. I know, I was a developer back then. That kind of consistency was unheard of in the DOS world, and that is still woven into the DNA of Apple.
Sure, this is marketing they are doing now, but they are still aiming for a consistent user experience across apps and I applaud that.
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Exactly! Plus, not sure why everyone here are upset. This is just some generic branding guidelines, that is it.
It's obvious they aren't a developer, or at least a successful developer, because they said they would actively make it harder for people to find their app simply to spite Apple.
Despite the negativity expressed here in the forum, I'm with Apple on this one. After years of studying philosophers from Nagarjuna, to Socrates & Plato, to Marcus Aurelius, to Maimonides, to Tielhard, to Tenzin Gyatso, to Noam Chomsky and others, it's become apparent to me that there is no such thing as "augmented, virtual, extended" or any other variation of reality. There is reality, and there is illusion. Immersive tech like these headsets are manipulating sensory input to create the illusion of reality. I'd call it "IR" or "Illusive Reality." That immersion will inevitably cause some minority of its users to adopt the illusion they find more palatable and reject reality, with all its challenges.
People are upset because it's another thing for people who dislike the AV to complain about.
"Being upset" has become an identity for many on MacRumors. It's the reason they come here. Why? That's likely a much deeper dive.
