Apple Asks Vision Pro Developers to Avoid 'VR' Branding and Hints at 'Vision' Product Line

[Janichsan]

This is exactly the trash people hate about Apple. Developers don’t work for Apple and they can market it as they want and they the Apple VR headset whatever they want.

Stop treating the world as your subordinate.

Such things are neither new nor exclusive to Apple. Many companies are very obsessive about the correct usage of their brands.

For instance, when you want to publish something for Sony's PlayStation, you will get very detailed instructions how to write the console's name: it's one word, with capital P and capital S, including the number of the generation (2, 3, 4, 5, etc.) with a space between PlayStation and the number, without a linebreak inbetween.

Same with Xbox ("Xbox Series X/S", Xbox and Series starting with a capital letter, etc., etc.).

Same with Nintendo (it's "Nintendo Switch", not "the Nintendo Switch", not "the Switch", etc., etc.)

When you want to use Intel or AMD CPUs in your computers, you will have to follow detailed instructions on how and where to place the logos, how to write the model name and type, down to spacing, capitalisation, and placement of hypens (e.g. "Intel Core i9-14900HX" and nothing else). (Apple was famously exempt from Intel's rules.)

In how far the brand owners are able to enforce the rules is of course a different question.

 

[warriors2017]

AR and VR are confusing to an average consumer. Spatial computing sounds more natural and intuitive to me.

 

[OnePieceIsReal]

Spatial video is a 3ds gimmick already test it out on quest 3 with my 15 pro max . It’s literally a semi 3d looking 1080p quality video.

 

[AeroEd]

I just asked my coworker, who has been using iPhones since the 4 or 4s, what multitouch is. She had no idea but surmised it was touching multiple things, but didn't make any association with Apple. I didn't know Apple came up with the phrase, and I've been using iPhones since the 3G.

Spatial computing is just another marketing term.

What do you expect from apple 🐑? Ain't the brightest bunch.

 

[Corefile]

The iGoggles will tank.

 

[picpicmac]

Such things are neither new nor exclusive to Apple. Many companies are very obsessive about the correct usage of their brands.

And governments.

And organizations.

And religions.

 

[svish]

Will be good if the Vision line expands quickly. With a lower priced model, Apple might end up being very successful in this category of products.

 

[Hank001]

Apple don’t like using generic tech words. They tend to invent their own that mean the same thing so they can have ownership of it. So this makes sense.

Touché.

 

[wanha]

Ok ... this might work for developers but who the F knows what "spatial computing" even means.

It really isn't that hard to comprehend if one wants to understand.

The Vision Pro creates an environment that has no borders, much like our perceived reality itself and completely unlike any experience that involves a rectangular screen.

Within this environment, users are able to consume, create, and manipulate information in a 3-dimensional environment.

For example, this can allow you to you learn kickboxing or dancing with an imaginary partner in front of you in a 3-dimensional space.

AR and VR are names for technologies, which is why they are easy to hang onto.

Spatial computing refers to the philosophical shift in computing that encompasses both of these and allows the creation of heretofore impossible class of apps and services.

 

[constantsnags!]

Ok ... this might work for developers but who the F knows what "spatial computing" even means.

Anyone with the very minor intellectual ability to imagine using the space around them to interact with a device.

 

[raindogg]

I worked at Apple corporate as a sale support technician. My job was to answer tech questions for the at home agents. One agent, and I kid you not, called me asking the difference between an iMac and an iPad. This was back in 2010 so the iPad was brand new, but still. Trying to sound as nice as I possible could I said "The computer you're using now is an iMac, and the iPad is a larger iPhone" My manager over heard this and lectured me never to compare the iPad to an iPhone.

So! The iPad isn't a large iPhone, and the Vision Pro is NOT a VR/AR headset.

 

[Janichsan]

The iPad isn't a large iPhone, ...

Correct. The iPad is a large iPod touch.