I pretty much agree. But I wouldn't go so far as to say that they would openly support something that they are actually against just because it's popular (you probably didn't mean this). Who knows, maybe they would. But I definitely agree that if popular opinion on an issue happens to align with something they even remotely believe in, you can bet they'll milk it for all its worth. Not just Apple--I'd expect any company to do the same if they thought it would help their bottom line in the long run. I don't blame them. This is just what companies do. But personally, I'm very uninspired by anyone declaring support for an issue when they only stand to gain from it. Not to say they aren't genuine. Just that the gesture is tainted, because it's convenient. A truly inspirational gesture or act, by my definition, is the opposite of convenient. It's sacrificial. It's dangerous. Of course, maybe Apple doesn't intend to be inspirational. Which is fine too.
Now if Apple were to make an unpopular declaration, or take a stand based on a principle that would put them in jeopardy as a company, then that would demand some real respect from me, even if I didn't agree with their stance. But that would never happen. For companies, unpopular beliefs are leaked, not declared.