I'm finding it hard to understand how people can muster much of a reaction to this article at all. Screen protectors are basically just a huge ripoff.
When I first got my 3GS I also bought a pack of XtremeMac screen protectors. No, not because of the name. I think I ended up paying $15 for 3 sheets of plastic that looked to be cut exactly to size for my new iPhone.
Well, for roughly $5 per sheet of plastic I wasn't really impressed, especially when I discovered that the screen on the phone is really difficult to scratch in the first place.
The screens were not entirely cut to size, a hole for the microphone you place to your ear was missing, which led to me having to cut a hole where one should have been so that I could hear calls. That led to a crude looking ear hole with lots of bubbling around the ear piece. At this stage, I'm quite unhappy about the price paid and what I received.
To make matters worse, the screen is just a little bit too big for the front surface of the phone. Perhaps a 2mm reduction in width would have meant the screen fit perfectly. Instead, the edges of the protective screen sit on the chrome rim. The exposed adhesive collects dust, dirt, and pocket lint now, making the phone look dirty.
So, for $15 I got 3 screens that aren't ready to fit as they require an earhole be cut. Not only that, but they don't fit well enough to avoid collecting dirt and dust. Good luck finding something to cut the screen so that it doesn't bubble around the ear piece.
I applaud Apple for doing this as I've come to the conclusion that these protectors are a waste of time and money. For the price, the covers could at least arrive pre-cut to fit the phone and sized appropriately. They don't though, and for the price, that is simply ridiculous. These companies play on peoples love of iPhones to dubiously convince them that buying this product is a good investment to protect their new phone.
Apple is not putting these companies out of business, they're just choosing to remove what could be seen as a corporate endorsement by carrying these products. I say good on Apple, because these products aren't really necessary.
The screens are long gone, my iPhone screen is not scratched, and I definitely won't fall for that marketing gimmick again.