As much as I hate to agree with LTD, he does have a point. For your average just-computer-literate-enough mom and dad, the iPad is a more than capable replacement for a laptop.
I'll use my mom as an example here. I bought her a laptop about 3 years ago. It was an $800 dealie. Powerful. Well built. Smooth experience. And what does she do with it? She plays around on the internet, checks her email, watches movies, reads books, plays solitaire and Mahjongg. Occasionally, she'll use it to pay bills and check her various bank accounts.
There are probably a few million people out there who use their laptops for these very same reasons. They're about as far from power users as you can get. For them, even a low end laptop is overkill. An iPad, on the other hand, excels at doing all the above stated, and comes in a form factor that's considerably more comfortable to use.
For this particular demographic, the iPad is the first bold step into this Post PC world dealie everyone keeps yakking about. It's a perfect fit for their needs. Comfortable. Simple. Lets you check out the internet and play Mahjongg.
For many, a bike could replace a car; Public transportation, single commutes; and X a Y. However, a bike is not a car; Public transport is not single commuting, and X is indeed not Y. The logic is inherently flawed.
Something (x) replacing something else (y) is not testiment of x being y, but x holding a certain set of (desireable) qualities found in y, that make the two "changeable". If y is not confined to the set of qualities shared with x, then y is not x and vice versa.
Evidently, in popular view x is non-y. That could change with time, but we are not there yet. Until then mere replacement of y with x changes very little.
----------
But if they included the iPhone and all Apple's iOS devices then Apple would be number one by far, so I don't get your point.
Until we include all cell phones, and then.... i dont know, Nokia wins or something. Who gives a rats carp?