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Apr 12, 2001
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Research firm Gartner today released its quarterly estimates of PC sales in Western Europe for the third quarter of 2011, finding that Apple bucked the trend in a declining market to join the list of top five vendors. Apple's sales in Western Europe were up 19.6% year-over-year, compared to an overall decline of 11.4% for the market. Apple's performance was understandably strongest in mobile PCs, where it registered 28% year-over-year growth.

gartner_3Q11_western_europe.png



Gartner's Western Europe PC Vendor Unit Shipment Estimates for 3Q11 (Thousands of Units)
In addition to the totals for Western Europe, Gartner also breaks out data for the United Kingdom, France, and Germany, with the UK being the only one of those countries where Apple ranked in the top five. The company's 21.8% year-over-year growth there landed it in fourth place with 7.8% of the market, although Samsung's 39% growth left it only slightly behind Apple with 7.3% of the market.

Gartner last month released preliminary numbers for the U.S. and worldwide markets, finding that Apple had taken 12.9% of the U.S. PC market during the third quarter, a substantial jump quarter-over-quarter and year-over-year, as well as a continuation of a long-term trend that has seen Apple increasing its share of the U.S. PC market.

Article Link: Apple Becomes Top Five PC Vendor in Western Europe
 

Themaeds

macrumors regular
Feb 4, 2011
174
0
What this shows me is that competition is heating up...and that is good for the consumer

first
 

akm3

macrumors 68020
Nov 15, 2007
2,252
279
It is still incredibly short-sighted that the iPad and other tablets don't count as a mobile computer for these comparisons.
 

gnasher729

Suspended
Nov 25, 2005
17,980
5,565
Would be nice to see more than just the top five. Apple has 7.6% in Europe, 7.8% in the UK, less than 6.7% in France, so they should have about 7.8% everywhere else on average, which makes them close to the top five everywhere.

It is still incredibly short-sighted that the iPad and other tablets don't count as a mobile computer for these comparisons.

Apple likes it that way. HP, Dell and others would try much much harder if they saw Apple that much higher.
 

Matariel

macrumors member
Jan 21, 2009
78
1
It is still incredibly short-sighted that the iPad and other tablets don't count as a mobile computer for these comparisons.

iOS is not a self-hosting operating system, it's as much a computer as my wifi router.
 

Carniphage

macrumors 68000
Oct 29, 2006
1,880
1
Sheffield, England
iOS is not a self-hosting operating system, it's as much a computer as my wifi router.

King Canute could have solved his tidal problem by declaring that all water behind him was actually just an inland waterway.

Playing with definitions might make some people feel more powerful than they really are, but it won't stop them drowning.

C.
 

Winni

macrumors 68040
Oct 15, 2008
3,207
1,196
Germany.
King Canute could have solved his tidal problem by declaring that all water behind him was actually just an inland waterway.

Playing with definitions might make some people feel more powerful than they really are, but it won't stop them drowning.

C.

Unless you can show us a statistically relevant number of users that could fully replace their desktop or notebook with an iPad, you have to admit that the other poster was right with what he said. Until then, iOS devices are in the same league as gaming consoles, pocket calculators, toasters and mp3 players -- all of them are nice and useful gadgets, but none of them can replace a "real" computer.
 

thundersteele

macrumors 68030
Oct 19, 2011
2,984
9
Switzerland
Hmm, still only 7.6%. This also means that about 90% of all computers still ship with crappy windows. Not enough pressure for developers to make native OSX versions for software and games.
 

nwcs

macrumors 68030
Sep 21, 2009
2,722
5,262
Tennessee
Hmm, still only 7.6%. This also means that about 90% of all computers still ship with crappy windows. Not enough pressure for developers to make native OSX versions for software and games.

The market share varies by region. Even so, there's plenty of room for innovative first movers who can own the Mac market today if they put the effort into it. If the growth stays stable or even increases slowly over time it will be that much more profitable.
 

*LTD*

macrumors G4
Feb 5, 2009
10,703
1
Canada

PlipPlop

macrumors 6502a
Aug 10, 2010
565
0
I am glad ASUS are doing so well, they make quality products. And always nice to see HP on top.
 

gnasher729

Suspended
Nov 25, 2005
17,980
5,565
Bit odd, is it or is it not in the top 5

It says its top 5 in the UK only and not elsewhere in Europe but still they say Top 5.:confused:

There are obviously a few companies with very comparable sales numbers. Asus, Dell, Apple, Samsung, Toshiba, Fujitsu. So there will be some variation who is in number 3, 4, 5, 6 and 7. That's why showing for example everyone over 3% would be good. Also, the three countries reported separately (UK, Germany, France) are only about half of the market. A company could be very weak in these three countries and very strong in the others, and be number 5 without even being in the top ten in the UK, Germany, and France.
 

Therbo

macrumors regular
Mar 25, 2011
114
0
United Kingdom
Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3)

I'm sure many people would buy the other brands if they didn't force windows onto the computer and price

Ubuntu makes Windows look like it came out of Steve Ballmers ass

I have 2 apple computers, and the build quality as well as a UNIX OS (PHP Developer) is the best two selling points
 

Carniphage

macrumors 68000
Oct 29, 2006
1,880
1
Sheffield, England
Unless you can show us a statistically relevant number of users that could fully replace their desktop or notebook with an iPad, you have to admit that the other poster was right with what he said. Until then, iOS devices are in the same league as gaming consoles, pocket calculators, toasters and mp3 players -- all of them are nice and useful gadgets, but none of them can replace a "real" computer.

Viewing the personal computer market from a business perspective is fun.

As far as we can tell, HP makes about $14 on a netbook. While Apple makes about $180+ on an iPad. More than 10 times as much per unit.

I am pretty sure that Apple prefer to have iPads not classified as computers. Because it presents them in a far less threatening light than they really are.

While HP are happy to talk about market share and real computers. Apple is quietly raking in the dollars on their "gadgets".

C.
 

ModerateFKR

macrumors member
May 10, 2011
79
0
The largely pointless market share stat looks impressive here, but pales in significance when compared with the really useful bottom line! As with their iPhone and iPad results, Apple canes the rest when it comes to the amount of net profit they cull from sales.

Windows PC OEMs remain in a terminal race to the bottom price wise, and therefore in net profits. The result is inadequate resources to invest in R&D - and it shows, with everyone and his dog waiting for the next successful Apple design and then shamelessly trying to rip it off!

But where this process has basically taken some 30 years to reach the current situation for Windows PC manufacturers, the 20 or so mobile phone manufacturers in the Android OHA have reached almost terminal velocity in just 3 years! Interesting business model you have there Google!

HP has already killed Palm. Dell is irrelevant. RIM is struggling, Microsoft has set in motion the process that will surely kill Nokia, and Amazon doesn't have a global strategy - or release sales figures. How long before HTC, Sony, Toshiba and Samsung are the only ones left of the OHA retailing mobile devices to the west?
 

*LTD*

macrumors G4
Feb 5, 2009
10,703
1
Canada
Unless you can show us a statistically relevant number of users that could fully replace their desktop or notebook with an iPad, you have to admit that the other poster was right with what he said. Until then, iOS devices are in the same league as gaming consoles, pocket calculators, toasters and mp3 players -- all of them are nice and useful gadgets, but none of them can replace a "real" computer.

Some would argue with you.

http://www.displaysearch.com/cps/rd...pc_market_share_position_from_hp_in_q2_11.asp

https://forums.macrumors.com/threads/1214677/

Apple Retakes Top Mobile PC Market Share Position from HP in Q2’11

displaysearch_mobile_rankings_2q11.jpg


Tablet PC Shipments Fuel Apple’s 136% Y/Y Mobile PC Growth; Lead on HP Nearly 4 Million Units

SANTA CLARA, CALIF., August 18, 2011—Apple shipped over 13.5 million mobile PCs in Q2’11 for 136% Y/Y shipment growth, overtaking HP for the top spot, according to preliminary results from the latest DisplaySearch Quarterly Mobile PC Shipment and Forecast Report. Nearly 80% of Apple’s mobile PC shipments were iPads, which reached over 10.7 million units, for 107% Y/Y growth. Apple’s total mobile PC shipments (notebook and tablet PCs) were 3.9 million units more than HP’s nearly 9.7 million units for the quarter.

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http://www.canalys.com/newsroom/worldwide-pc-market-7-pads-fuel-growth

Worldwide PC market up 7% as pads fuel growth

- Apple cements its position amongst top 5 PC vendors

Palo Alto, Singapore and Reading (UK) – Thursday, 28 April 2011.

Canalys today announced that the PC market grew 7% in Q1 2011, as the pad market, led by Apple’s iPad, continued to bolster growth. Once again, Apple set the standard in the pad market, mainly at the expense of notebook and netbook shipments, as pads competed for a share of consumer IT spend.

r2011043.gif


‘Taking into consideration the iPad’s ‘halo effect’ on the company’s other products, Apple has grown considerably in most markets worldwide,’ said Canalys Analyst Tim Coulling. ‘As the iPad 2 and its competitors continue to roll out, we expect pad sales to propel PC market growth for the rest of the year.’

The findings of a recent consumer survey by Canalys show that current pad usage resembles that of a PC, rather than a media player or e-book reader. After web browsing, both pad owners and non-owners in Western Europe, linked pad usage to e-mail/messaging and social networking. Among pad owners, all three categories rated much higher than e-book reading and video watching. Non-owners, however, expected e-mail/messaging, e-book reading, and video watching to top pad usage after web browsing.[1]

At least 10% of Western European pad owners surveyed by Canalys claimed to use over 24 different application categories, spread across communications, entertainment, leisure/lifestyle and financial/business. Educational apps were the only exception, only used by about 8% of pad owners.

iPad owners used a significantly wider range of categories than other pad users. The most popular apps among non-iPad owners tended to be relatively functional ones, such as e-mail, social networking, news and banking. While iPad owners also used these apps, they reported a much higher use of general web browsing and video consumption.

Feedback from potential pad owners shows how pad marketing campaigns, some of which refer to the devices as ‘media tablets’, have influenced their perceptions. In reality, pads have a wide range of uses. While browsing, for example, does include finding and consuming content, it also includes many other activities.

‘This broad usage pattern reinforces the pad’s role as a general-purpose computing device, and much more than just a consumption device,’ said Coulling. ‘The pad represents a real threat to PC and consumer electronics vendors, as it is capable of replacing devices in a range of other categories.’

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The winds of change . . .
 
Last edited:

PlipPlop

macrumors 6502a
Aug 10, 2010
565
0
Viewing the personal computer market from a business perspective is fun.

As far as we can tell, HP makes about $14 on a netbook. While Apple makes about $180+ on an iPad. More than 10 times as much per unit.

I am pretty sure that Apple prefer to have iPads not classified as computers. Because it presents them in a far less threatening light than they really are.

While HP are happy to talk about market share and real computers. Apple is quietly raking in the dollars on their "gadgets".

C.

Can we have some source for this?
 
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