Apple is turning into a Brookstone. Who cares that Apple is doing a sleeping toy?
How about you focus on doing computers and iphones better and at a more affordable price instead of wasting money on things that no one cares?
Don't assume that because you don't care about this product no one cares about it. Sleep is one of the more important activities we do. Up to 40% of adults have sleep issues every year with about 20% having serious insomnia issues during a year. This is all associated with increased daytime drowsiness (which has safety and productivity implications) and overall health (tend to have more chronic health issues with sleep disorders - that's a bi-directional relationship); also, adults who have sleep disorders also tend to die at younger ages than those without the disorders. Some of this comes from (Hossain, J. L., & Shapiro, C. M. (2002). The prevalence, cost implications, and management of sleep disorders: an overview.
Sleep and Breathing,
6(2), 85-102.) and some comes from my own expertise.
New research might suggest sleep is important for clearing out brain waste products, including beta amyloid, which is one of the pathologies in Alzheimer's disease (Jessen, N. A., Munk, A. S. F., Lundgaard, I., & Nedergaard, M. (2015). The glymphatic system: a beginner’s guide.
Neurochemical research,
40(12), 2583-2599.).
All of this means that better tracking of sleep (e.g., with products like this - I'm not affiliated with the company or have any financial interest with the company other than owning two Apple shares) could catch sleep disorders and help people get the clinical care they need. Sleep disorders are treatable (but not necessarily curable).
Products like this are a large part of the future of healthcare and a potentially huge revenue stream. Apple is not a computer company anymore and haven't been since 2007.
