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There seems to be much negative comment surrounding cable multiplication with the new Mac Pro.

The issue many justly comment is that 90% of our parts are inside the Mac Pro chassis. My Blu-Ray burner, 256GB SSD, 4 x 2TB SATA II HDD's, PCIe USB 3.0 and external SATA and ATI 5780 HD are all enclosed (and swappable for upgrades, imagine that). Many will be forced to purchase Thunderbolt chassises to accommodate our systems, and last I checked they aren't cheap.

My 12-Core system only has 2 27" LED Cinema Displays, an EyeTV USB tuner, and Tivoli speakers. My printer is wireless, only the occasional need for an external HDD, otherwise, everything is housed inside a well made and easy to access system. Instead, we have a device with no internal SATA expansion, built in graphics, and a reliance on a plethora of external devices (and if you work as a photographer, film editor, designer, you will have external on-the-go drives, but not all of them).
 
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Honestly, I was a lot more impressed in 2003 when they came out with the G5.

Amen! A 64-bit system in a nicely designed chassis with room for growth in 2003 was pretty nice... and an affordable base price below $2000, imagine that.
 
Is this going to be a design change for not just the macpro. Can we see a change in the mini as well?

No, the mini is about where it will be. Besides, we need the form factor for macminicolo rack mounting!
 
The issue many justly comment is that 90% of our parts are inside the Mac Pro chassis. My Blu-Ray burner, 256GB SSD, 4 x 2TB SATA II HDD's, PCIe USB 3.0 and external SATA and ATI 5780 HD are all enclosed (and swappable for upgrades, imagine that). Many will be forced to purchase Thunderbolt chassises to accommodate our systems, and last I checked they aren't cheap.

My 12-Core system only has 2 27" LED Cinema Displays, an EyeTV USB tuner, and Tivoli speakers. My printer is wireless, only the occasional need for an external HDD, otherwise, everything is housed inside a well made and easy to access system. Instead, we have a device with no internal SATA expansion, built in graphics, and a reliance on a plethora of external devices (and if you work as a photographer, film editor, designer, you will have external on-the-go drives, but not all of them).

bethesame might be your alter ego.
 
I think they're going for the halo effect. It's Apple's most powerful computer and its most starkly new design in recent years, so they want people to notice and say "Oooooh, ahhhhhh." I doubt they're hoping to boost sales of the Mac Pro itself with these ads.

I believe these ads actually reach the Mac Pro's target audience better than anywhere else...the cinema industry.
 
Most likely it is a ceramic, and it would be a bad thermal conductor. Aluminum has a lot of good properties except fatigue life in cyclically loaded components. Then, advanced composites, carbon fiber for example, are greatly superior.

Except for a bit of fondling, the Mac Pro won't see much in the way of cyclical loading.

EDIT: says it is a ceramic in the link. I should have checked the link first rather that speculate.

It has high thermal conductivity, it doesn't matter that it is a ceramic.
 
movie theaters?

if this thing is going to be monstrously expensive why would they market it to the masses like that?

I'm not saying that the high end won't be outside the realm of a car, but I do believe Apple will have an entry model within reasonable reach.

You are missing it. The point is to create excitement around the brand itself. Just the idea of the flagship product having the extreme cool factor, that halos itself around everything else that Apple sells.

When Ford advertised the Ford GT Supercar during the Superbowl, it wasn't because they were catering to the 1% that could afford it, but it was to push the 'cool factor' tag line across their entire production, which was "The Pace Car for an Entire Company". Considering that Ford's stock price has more than doubled since the debut of this commercial, I'd say it certainly might have contributed.

Now take Apple, with a tremendous marketing budget, and the message will push further than anything Ford was capable of doing.
 
Your self-assembled PCs show you are definitely NOT the target demographic for the new Mac Pro.

Also, you left USB 3 out of your analysis of connectivity options. You aren't exactly coming across as a credible expert here.

Well then let's just say people like hrana and myself WERE the target for Mac Pros. Now the new Mac ProSumer… you're probably right! But let's see where the price lands at…
 
It has high thermal conductivity, it doesn't matter that it is a ceramic.

Uh, no.

The wiki page shows 12.3W/m-C for this ceramic vs 180 W/m-C for Aluminum 6061-t6 vs almost 400 W/m-C for pure copper. That's a factor of 15 worse than Aluminum 6061-t6 and heat treating negatively effects thermal conductivity, so pure aluminum is a bit higher at 220 W/m-C.

http://www.engineersedge.com/properties_of_metals.htm
 
The equivalent would be Bentlet advertising in theaters which they do not do.

Wrong. Bentley is an ultra-luxury product selling for $200k +. They sell about 2000 cars a year in the US. BMW sells about 250,000 cars a year in the US.

Mac Pros are not equivalent to Bentleys - they are sold to power users and professionals. Not everybody needs one, but there is an actual consumer market. I'm guessing Apple will sell more than 250,000 Mac Pros per year, given that they sell about 15-20,000,000 Macs annually. In other words, it makes sense to advertise them.
 
why would they advertise in movie theaters for what will likely be a $5000 desktop computer? They need to be targeting people who need these machines not the general public

A theater audience is a great place to target the videophiles and audiophiles and editing professionals who would likely need a Mac Pro.

Plus it makes somewhat cooler to have a new Mac Pro if your friends saw the theater ad.
 
why would they advertise in movie theaters for what will likely be a $5000 desktop computer? They need to be targeting people who need these machines not the general public

I think the $5,000 price point is unlikely now, given that they're advertising in movie theatres.

There have been ads for things like the Surface Pro in movie theatres just this summer alone, and the Xbox One. Heck, the ads for the Surface Pro in front of Star Trek Into Darkness actually made me seriously consider one.

So Apple is tapping into a heretofore untapped market for them. So what? Who cares, really? If it gets Apple more sales from the general public, then frankly more power to them.

I have given the price speculation some thought and maybe it'll hit $3,000 max, $4,100 if they still can't be bothered to include the keyboard, mouse/magic trackpad and monitor, especially if they think they can still charge $1k for a 27-inch monitor with not as many features (read: ports such as HDMI and DVI) as their competition in this day and age.

However, even my max price point could be totally wrong. Really, nobody except those inside Apple know what the price is right now, and my guess is if they're advertising in movie theatres it won't hit above the current price point, either it'll stay the same or it'll drop, but not go up.
 
This is not a Mac Pro ad

This is not a Mac Pro ad. It is an ad for Apple. It is basically saying, "Don't believe the idiots out there talking nonsense about Apple, we are still making cool stuff."

It doesn't matter that the black cylinder may not make sense to many people, it does not matter if people realize/find out it is a $5000 (or even $3000) computer, all that matters is the message that Apple is still innovating.

And this message needs to get out to the masses, ergo: movie theater trailer.
 
Where to begin...

First of all the FirePro W9000s are $3,000+ each, not combined, but they will surely not be the only graphics choice as many power users do not need graphics performance. Secondly "FirePro" is branding for better support, better - optimized - drivers and ECC video RAM. They have such a high price as add in cards in the PC world because it is a small market using them for efficiency in business and research i.e. those prices are not extreme to the audience they are intended for. Hardware performance wise the W9000 is similar to a Radeon 7970 as they share the same GPU.

Apple are placing a custom order for several hundred thousand graphics processors and I doubt they will be paying more than $800 to AMD per system with dual W9000s and I would expect a base model to have dual W5000s as many users of these systems don't need graphics performance which would likely cost Apple no more than $300 per system.

CPU wise the logical choices would be:
Xeon E5-1620 V2: 3.7GHz, 4-cores and ~$300
Xeon E5-1650 V2: 3.4GHz, 6-cores and ~$550
Xeon E5-2697 V2: 2.7GHz, 12-cores - I was able to find a pre-order for $2,299 by searching with the box code bx80635e52697v2, but we will have to wait to see what Intel are pricing this at. $2,500 upgrade from Apple could well be on the cards - maybe even $3,000.

None of the 8-core E5-2600 V2 Xeons make any sense on their own because of their prices, maybe a 10-core but again not great value.

The 128GB SSD isn't an off the shelf part for a tiny niche market. It is a design going in to hundreds of thousands of units; it won't add a huge amount to Apple's costs compared to if they were using an off the shelf 2.5" SSD. RAM is probably $4-$5 per GB for Apple and a 4-core system would likely start with 8GB.

So Xeon and FirePro do not mean high starting costs. Apple could have a box for $1,999 if they wanted to really be aggressive. Sure prices on the high end will be steep, but how steep will depend on how Apple price their graphics choices like the PC workstation market or more akin to the consumer cards they are as powerful as.

Yes, Xeon and FirePro do mean higher starting costs.

XEON E5 Family

The Xeon also is a choice of very few options in this new Xeon list by Intel.

We know its E5 based from Apple and configurations up to 12 cores. Either a 6 core or 12 core option. There are no longer dual sockets. It's a single socket board.

http://www.chiploco.com/intel-xeon-e5-2697-v2-benchmarks-and-price-leaked-28077/

Xeon E5-2630L V2 6 Core 2.4Ghz is $701.01
Xeon E5-2650 V2 8 core 2.6Ghz is $1335.85
Xeon E5-2643 V2 6 core 3.5Ghz Pricing is N/A
Xeon E5-2695 V2 is a 12 core 2.4GHz model that matches Apple's latest 12 core set up and it is $2675.39.

Apple has never offered so many CPU choices. There are only 2 12 core options.

One at $2675.39 and the other at $2949.69.

This means it isn't targeted for folks who want a tower on an iMac budget, even more dramatically so than the prior Mac Pro.

Now with an agreement to purchase say 100k of these Apple can move the price point down, but nowhere near the levels you hope like they could with the iMac.

FIREPRO

Dual GPU standard.

The 4096 Shaders mentioned in the Keynote, while mentioning each GPGPU can hold up to 6GB GDDR5 means up to 12GB GDDR5 solution.

More to the point, the FirePro dual set up is a unique design to Apple.

They are GCN 2.0 based cards either using the upcoming 20nm/14nm FinFET or the last run of the 28nm line. Their PCI-E 3.0 interfaces are unique to Apple's model. They aren't going to be built for any other brand or OEM.

Apple can reduce the cost by investing into the co-development of the new designs to meet their new Core design and most certainly they have done so.

Yet, either way you shake it, this WORKSTATION isn't starting at $1999.

They emphatically stated up to 12-core, dual FirePros producing 4096 shader cores.

The FirePro W10000 provides 4096 shader streaming cores at 6GB GDDR5

The FirePro W9000 provides 2048 shader streaming cores at 6GB GDDR5

It is a reasonable assumption that this new design is a dual W9000 level GPGPU design for up to 12GB GDDR5.

This system will be unique to Apple and that adds in cost. Apple can absorb some of that cost by sharing the development [and has done so], but not to levels where you think you're getting the baseline at $1999 or even $2999.
 
To be fair, I see ads for the Jaguar F-Type all the time. I don't think Jaguar expects the majority of the people watching these TV shows to be able to buy a $70k+ car.

It's all about building an image, and making something that people can say "I wish I had one of those!"

These ads aren't about selling Mac Pro's. It's about selling an idea or image.
 
To be fair, I see ads for the Jaguar F-Type all the time. I don't think Jaguar expects the majority of the people watching these TV shows to be able to buy a $70k+ car.

It's all about building an image, and making something that people can say "I wish I had one of those!"

These ads aren't about selling Mac Pro's. It's about selling an idea or image.

Amen.
 
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