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Apple Begins Showing Mac Pro Teaser in Movie Theaters with 'Fall 2013' Announcement

I think it's wonderful that they let the world know about this, and give some love to the pro segment.
 
You got me thinking

swingerofbirch said:
Very similar to the Cube advertisement, which is itself very similar to almost all high-end car commercials.

I was in high school when the Cube came out, and I loved the design. Our family bought one.

I can't bring myself to fall in love with a computer now over its design aesthetics. The iMac and Cube were surprising. But I don't think you can surprise in that way anymore, or maybe it was just that I was a different person then.

I would be impressed by design function, and for me that would be extreme modularity. Something like the Cube where you can pull the whole computer out but with very easily replaceable parts.

I also don't understand advertising a device based on aesthetics to a general audience when it's a niche market device most likely (assuming the price is $2500 plus).

I guess they might be hoping there are people like I was back in high school who will buy an expensive desktop computer because it looks cool. I even wonder with the niche market being so small, whether Apple has to hope half the people who buy the Mac Pro are people who don't need it but will want it for the design.

So far, I haven't seen anything that is uniquely functional about the design of the Mac Pro. The only unique functionality they have cited is the thermal core, which is a unique functionality required by constraints they put on themselves: to build a much smaller Mac Pro. That might be interesting if they had built it small for a particular reason, but as it is, it just goes back to aesthetics as far as I can tell.

I guess aesthetics makes sense, though. If you're debating holding onto a niche pro product or not, why not go for something sexy that might have crossover appeal.
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Is this going to be a design change for not just the macpro. Can we see a change in the mini as well?
 
newdeal said:
why would they advertise in movie theaters for what will likely be a $5000 desktop computer? They need to be targeting people who need these machines not the general public
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Yeah, people who do demanding audio and video processing as part of their jobs don't go to movies. It feels like being at work. :D
 
newdeal said:
why would they advertise in movie theaters for what will likely be a $5000 desktop computer? They need to be targeting people who need these machines not the general public
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Because some people will want to see this crazy thing in person, hence contributing to Tim's goal of getting more people into Apple Stores and maybe buy an iPhone while they're there.
 
....but what about new displays?

I look forward to a new Mac Pro (finally!) but why is no one talking about a new display to go with it? Surely Apple will offer a 4K display with aesthetics to match the Mac Pro. And maybe a return to something larger than 27"?
 
I can only conclude that if Apple is mass marketing the new Mac Pro in movie theaters then they are going for large swath of the the PC/Mac power user/prosumer/pro market.

That means it will have to have a pretty affordable entry price.

I think they plan on selling tons of these things.
 
Edit: funny timing ^^^

Actually I take the fact that they are using movie theaters as a sign that they are aiming for a broader market than the old MP did and this thing will in fact be cheaper.
 
I will order one the day it's available

Bought a 2012 after the "slight" refresh last year. Will be on the new one ASAP after it's released. Don't need it ... don't really even need the power of the MacPro I already have. But I want it ... have to have it ... should call it CrackPro.
 
MacRumors said:
According to reports from several people who have seen the teaser, it ends with the line "Fall 2013," offering the first concrete hint of when the redesigned Mac Pro might launch. At WWDC, Apple gave a "later this year" release date
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Did MacRumors ever think that the new MacPro was going to come out before the end of the Summer. Does that sound like "later this year"? So that leaves only the Fall, which in case you hadn't realized takes us all the way up to Dec 21

So Apple has given concrete evidence that the MacPro won't come out before Sept 21st and not after Dec 21st. And despite this concrete evidence MacRomors still holds out the slim possibility that Apple might introduce the Mac Pro at the iPhone event on Sept 10.

It seems like MacRumors doesn't even wholly trust its own words. Or maybe it is just playing up obvious points.

I'm betting on November, it is both later and in the fall,
 
yadmonkey said:
Ha ha very funny, Dr. Jones. You could have added an "actually" at the beginning.
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The astronomical fall (Northern Hemisphere) 2013 begins on Sunday, September 22 and ends on Friday, December 20.

Wow, if it is December that is a long time to wait! :eek:
 
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