Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Kind of surprised they're advertising it at this point. Excited to find out more.
 
Last edited:
According to reports from several people who have seen the teaser, it ends with the line "Fall 2013," offering the first concrete hint of when the redesigned Mac Pro might launch. At WWDC, Apple gave a "later this year" release date.
I thought it was obvious that the release date is not in spring 2013.
 
Did MacRumors ever think that the new MacPro was going to come out before the end of the Summer. Does that sound like "later this year"? So that leaves only the Fall, which in case you hadn't realized takes us all the way up to Dec 21

So Apple has given concrete evidence that the MacPro won't come out before Sept 21st and not after Dec 21st. And despite this concrete evidence MacRomors still holds out the slim possibility that Apple might introduce the Mac Pro at the iPhone event on Sept 10.

It seems like MacRumors doesn't even wholly trust its own words. Or maybe it is just playing up obvious points.

I'm betting on November, it is both later and in the fall,

I guess it depends on when there will be a good supply of the new Ivy Bridge Xeon E processors available?
 
So professionals don't go to the movies?
this is beside the point. of course they do go to the movies but the vast majority of the people sitting in a movie theater on any given night will be regular folk who don't need a Mac pro, can't afford one and won't be swayed by an ad, no matter how sleek, for a machine costing north of 5k. So it makes very little sense for Apple to run such an ad in movie theaters targeting perhaps 5% of the audience instead of running an iphone or an ipad ad targeting everybody. Don't know why they bothered with this.

This thing has to be cheaper than the current MP or I will be disappoint.
Then prepare to be disappointed. Marco Arment has a good
write up on what we can expect in terms of price of the new MP
http://www.marco.org/2013/08/10/ivy-bridge-ep-prices
 
I want one of these. But until I'm really 'hardcore' into music production and video production, I can't justify it, especially in terms of price.

The 27" 2012/3 iMac with 2GB video card and 32Gb RAM will more than suffice for the next 5+ years I feel.
 
....

Finally, a movie theatre ad I'll pay attention to. Since they now show an extra 20 minutes of commercials and b.s. before trailers, seeing this ad will make me smile.

Cool to hear about a Fall release, although any Mac Pro is beyond my skillset and my wallet.
 
Hmm do I see a family resemblance?

Personally I am immensely irritated at just how long Apple is taking to do anything these days, including lifting designs from other manufacturers.

http://www.dlink.com.au/dsl-2890al

What on Earth is actually going on in Cupertino besides counting the mountains of cash?
 
Personally I am immensely irritated at just how long Apple is taking to do anything these days, including lifting designs from other manufacturers.

http://www.dlink.com.au/dsl-2890al

What on Earth is actually going on in Cupertino besides counting the mountains of cash?

Do you honestly think Apple engineers were browsing online, saw that router, and said "Wow! That has to be the next design of the Mac Pro!!!"?
 
Just show me the specs and benchmarks. I don't need to see the machine.

Just so happens that the design is amazing.
 
Personally I am immensely irritated at just how long Apple is taking to do anything these days, including lifting designs from other manufacturers.

http://www.dlink.com.au/dsl-2890al

What on Earth is actually going on in Cupertino besides counting the mountains of cash?

ah, but of course! Apple engineers managed to copy the design of a router(!) that came out about the same time that the new MP was shown at the WWDC.
http://www.pcworld.idg.com.au/review/d-link/dsl-2890al_802_11ac_modem-router/464196/?fp=4

(check the review date and the very first comment).
Makes perfect sense to me. what else you selling, mate?
 
This thing has to be cheaper than the current MP or I will be disappoint.

I think it might be cheaper. They say they have done this new design for cooling. That is true but A second design feature is very low labor requirement to build. There is not much that needs to be assembled. THis is why they can build them in the US.

But as easy as it seems to assemble these there are some expensive parts inside. My guess, an entry level MP for $2,500 and a fully configured one for closer to $7K
 
Finally, a movie theatre ad I'll pay attention to. Since they now show an extra 20 minutes of commercials and b.s. before trailers, seeing this ad will make me smile.

Cool to hear about a Fall release, although any Mac Pro is beyond my skillset and my wallet.

I wonder if this may be indicative of pricing. I can't imagine a professional system costing $3000+ would be advertised in a theatre of general consumers. The hardware specs suggest a hefty price tag, but I don't understand why Apple would target this audience (no pun intended).

Thoughts?
 
As a professional Mac user, this definitely has a halo effect: I'm now 4.7% more interested in going to the movies.


I wonder if this may be indicative of pricing. I can't imagine a professional system costing $3000+ would be advertised in a theatre of general consumers. The hardware specs suggest a hefty price tag, but I don't understand why Apple would target this audience (no pun intended).

Thoughts?

I know what you mean. But knowing what's in the machine, it HAS to be super-expensive (and will deliver great speed for a long time, as more and more apps make better and better use of OpenCL).

So, I have to think the machine won't be cheap, and the ad is for two things:

1. Reaches pros (everyone goes to movies!) AND tells them this is important to Apple. (And the film industry is one pro segment Apple is after; maybe this gets their attention in particular--not the ad itself per se, but the fact that it's being shown this way.)

2. More significant: anti-FUD halo effect on Apple and their other products which regular people WILL buy; same as a high-end car ad.
 
this is beside the point. of course they do go to the movies but the vast majority of the people sitting in a movie theater on any given night will be regular folk who don't need a Mac pro, can't afford one and won't be swayed by an ad, no matter how sleek, for a machine costing north of 5k. So it makes very little sense for Apple to run such an ad in movie theaters targeting perhaps 5% of the audience instead of running an iphone or an ipad ad targeting everybody. Don't know why they bothered with this.

I'd bet the intent here was to accomplish "Awareness Advertising." Sort of like commercials for wind turbines... GE doesn't sell an extra unit with that ad, but over time they build brand awareness and convey a positive message about what they're trying to achieve.

Seems that by running this commercial in theaters, Apple is looking to do the same. Probably along the lines of innovation, specialized tools, "Apple is for pros" etc etc

Not transactional, but contributing to their high brand value by highlighting a sweet new product.
 
They are advertising in theaters because Jobs is out. Why not advertise during your own movie? Most people seeing that movie will be Apple fans.
 
They are advertising in theaters because Jobs is out. Why not advertise during your own movie? Most people seeing that movie will be Apple fans.

Good point. Didn't think of that. Plus, some reviews say the movie hints that Apple can't survive without Jobs (and that's a meme regardless of reality anyway), so this counteracts that--emotionally if not with data.


Exactly, computer's don't quite look like cylinders.

A little mystery? Perfect for a teaser and creation of buzz!
 
They are advertising in theaters because Jobs is out. Why not advertise during your own movie? Most people seeing that movie will be Apple fans.

You're kidding me, right? So you only advertise to attract people who already like your products and no one else?
 
As a professional Mac user, this definitely has a halo effect: I'm now 4.7% more interested in going to the movies.
ROFL!

I know what you mean. But knowing what's in the machine, it HAS to be super-expensive (and will deliver great speed for a long time, as more and more apps make better and better use of OpenCL).

So, I have to think the machine won't be cheap, and the ad is for two things:

1. Reaches pros (everyone goes to movies!) AND tells them this is important to Apple. (And the film industry is one pro segment Apple is after; maybe this gets their attention in particular--not the ad itself per se, but the fact that it's being shown this way.)

2. More significant: anti-FUD halo effect on Apple and their other products which regular people WILL buy; same as a high-end car ad.

I'd bet the intent here was to accomplish "Awareness Advertising." Sort of like commercials for wind turbines... GE doesn't sell an extra unit with that ad, but over time they build brand awareness and convey a positive message about what they're trying to achieve.

Seems that by running this commercial in theaters, Apple is looking to do the same. Probably along the lines of innovation, specialized tools, "Apple is for pros" etc etc

Not transactional, but contributing to their high brand value by highlighting a sweet new product.
yeh, ok, perhaps it's something like that.
 
Playing an ad for your product in a movie theater is maybe a tiny step above selling your product at Walmart. Oh well...
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.