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Apple Begins Showing Mac Pro Teaser in Movie Theaters with 'Fall 2013' Announcement
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I guess it depends on when there will be a good supply of the new Ivy Bridge Xeon E processors available?
this is beside the point. of course they do go to the movies but the vast majority of the people sitting in a movie theater on any given night will be regular folk who don't need a Mac pro, can't afford one and won't be swayed by an ad, no matter how sleek, for a machine costing north of 5k. So it makes very little sense for Apple to run such an ad in movie theaters targeting perhaps 5% of the audience instead of running an iphone or an ipad ad targeting everybody. Don't know why they bothered with this.
Then prepare to be disappointed. Marco Arment has a good
write up on what we can expect in terms of price of the new MP
http://www.marco.org/2013/08/10/ivy-bridge-ep-prices
I want one of these. But until I'm really 'hardcore' into music production and video production, I can't justify it, especially in terms of price.
The 27" 2012/3 iMac with 2GB video card and 32Gb RAM will more than suffice for the next 5+ years I feel.
The 27" 2012/3 iMac with 2GB video card and 32Gb RAM will more than suffice for the next 5+ years I feel.
....
Finally, a movie theatre ad I'll pay attention to. Since they now show an extra 20 minutes of commercials and b.s. before trailers, seeing this ad will make me smile.
Cool to hear about a Fall release, although any Mac Pro is beyond my skillset and my wallet.
Finally, a movie theatre ad I'll pay attention to. Since they now show an extra 20 minutes of commercials and b.s. before trailers, seeing this ad will make me smile.
Cool to hear about a Fall release, although any Mac Pro is beyond my skillset and my wallet.
Hmm do I see a family resemblance?
Personally I am immensely irritated at just how long Apple is taking to do anything these days, including lifting designs from other manufacturers.
http://www.dlink.com.au/dsl-2890al
What on Earth is actually going on in Cupertino besides counting the mountains of cash?
Personally I am immensely irritated at just how long Apple is taking to do anything these days, including lifting designs from other manufacturers.
http://www.dlink.com.au/dsl-2890al
What on Earth is actually going on in Cupertino besides counting the mountains of cash?
Do you honestly think Apple engineers were browsing online, saw that router, and said "Wow! That has to be the next design of the Mac Pro!!!"?
It seems what they're doing is make trolls come out of the woodwork. Welcome to my ignore list.
ah, but of course! Apple engineers managed to copy the design of a router(!) that came out about the same time that the new MP was shown at the WWDC.
http://www.pcworld.idg.com.au/review/d-link/dsl-2890al_802_11ac_modem-router/464196/?fp=4
(check the review date and the very first comment).
Makes perfect sense to me. what else you selling, mate?
I think it might be cheaper. They say they have done this new design for cooling. That is true but A second design feature is very low labor requirement to build. There is not much that needs to be assembled. THis is why they can build them in the US.
But as easy as it seems to assemble these there are some expensive parts inside. My guess, an entry level MP for $2,500 and a fully configured one for closer to $7K
I wonder if this may be indicative of pricing. I can't imagine a professional system costing $3000+ would be advertised in a theatre of general consumers. The hardware specs suggest a hefty price tag, but I don't understand why Apple would target this audience (no pun intended).
Thoughts?
As a professional Mac user, this definitely has a halo effect: I'm now 4.7% more interested in going to the movies.
I know what you mean. But knowing what's in the machine, it HAS to be super-expensive (and will deliver great speed for a long time, as more and more apps make better and better use of OpenCL).
So, I have to think the machine won't be cheap, and the ad is for two things:
1. Reaches pros (everyone goes to movies!) AND tells them this is important to Apple. (And the film industry is one pro segment Apple is after; maybe this gets their attention in particular--not the ad itself per se, but the fact that it's being shown this way.)
2. More significant: anti-FUD halo effect on Apple and their other products which regular people WILL buy; same as a high-end car ad.
I know what you mean. But knowing what's in the machine, it HAS to be super-expensive (and will deliver great speed for a long time, as more and more apps make better and better use of OpenCL).
So, I have to think the machine won't be cheap, and the ad is for two things:
1. Reaches pros (everyone goes to movies!) AND tells them this is important to Apple. (And the film industry is one pro segment Apple is after; maybe this gets their attention in particular--not the ad itself per se, but the fact that it's being shown this way.)
2. More significant: anti-FUD halo effect on Apple and their other products which regular people WILL buy; same as a high-end car ad.
I'd bet the intent here was to accomplish "Awareness Advertising." Sort of like commercials for wind turbines... GE doesn't sell an extra unit with that ad, but over time they build brand awareness and convey a positive message about what they're trying to achieve.
Seems that by running this commercial in theaters, Apple is looking to do the same. Probably along the lines of innovation, specialized tools, "Apple is for pros" etc etc
Not transactional, but contributing to their high brand value by highlighting a sweet new product.
Good point. Didn't think of that. Plus, some reviews say the movie hints that Apple can't survive without Jobs (and that's a meme regardless of reality anyway), so this counteracts that--emotionally if not with data.
A little mystery? Perfect for a teaser and creation of buzz!
You're kidding me, right? So you only advertise to attract people who already like your products and no one else?