I thought it was obvious that the release date is not in spring 2013.According to reports from several people who have seen the teaser, it ends with the line "Fall 2013," offering the first concrete hint of when the redesigned Mac Pro might launch. At WWDC, Apple gave a "later this year" release date.
Did MacRumors ever think that the new MacPro was going to come out before the end of the Summer. Does that sound like "later this year"? So that leaves only the Fall, which in case you hadn't realized takes us all the way up to Dec 21
So Apple has given concrete evidence that the MacPro won't come out before Sept 21st and not after Dec 21st. And despite this concrete evidence MacRomors still holds out the slim possibility that Apple might introduce the Mac Pro at the iPhone event on Sept 10.
It seems like MacRumors doesn't even wholly trust its own words. Or maybe it is just playing up obvious points.
I'm betting on November, it is both later and in the fall,
im guessing it will pop up at the IPad event, like last year
this is beside the point. of course they do go to the movies but the vast majority of the people sitting in a movie theater on any given night will be regular folk who don't need a Mac pro, can't afford one and won't be swayed by an ad, no matter how sleek, for a machine costing north of 5k. So it makes very little sense for Apple to run such an ad in movie theaters targeting perhaps 5% of the audience instead of running an iphone or an ipad ad targeting everybody. Don't know why they bothered with this.So professionals don't go to the movies?
Then prepare to be disappointed. Marco Arment has a goodThis thing has to be cheaper than the current MP or I will be disappoint.
Personally I am immensely irritated at just how long Apple is taking to do anything these days, including lifting designs from other manufacturers.
http://www.dlink.com.au/dsl-2890al
What on Earth is actually going on in Cupertino besides counting the mountains of cash?
Personally I am immensely irritated at just how long Apple is taking to do anything these days, including lifting designs from other manufacturers.
http://www.dlink.com.au/dsl-2890al
What on Earth is actually going on in Cupertino besides counting the mountains of cash?
Personally I am immensely irritated at just how long Apple is taking to do anything these days, including lifting designs from other manufacturers.
http://www.dlink.com.au/dsl-2890al
What on Earth is actually going on in Cupertino besides counting the mountains of cash?
This thing has to be cheaper than the current MP or I will be disappoint.
Finally, a movie theatre ad I'll pay attention to. Since they now show an extra 20 minutes of commercials and b.s. before trailers, seeing this ad will make me smile.
Cool to hear about a Fall release, although any Mac Pro is beyond my skillset and my wallet.
I wonder if this may be indicative of pricing. I can't imagine a professional system costing $3000+ would be advertised in a theatre of general consumers. The hardware specs suggest a hefty price tag, but I don't understand why Apple would target this audience (no pun intended).
Thoughts?
this is beside the point. of course they do go to the movies but the vast majority of the people sitting in a movie theater on any given night will be regular folk who don't need a Mac pro, can't afford one and won't be swayed by an ad, no matter how sleek, for a machine costing north of 5k. So it makes very little sense for Apple to run such an ad in movie theaters targeting perhaps 5% of the audience instead of running an iphone or an ipad ad targeting everybody. Don't know why they bothered with this.
I wonder if the people in the theaters know what they're looking at.
They are advertising in theaters because Jobs is out. Why not advertise during your own movie? Most people seeing that movie will be Apple fans.
Exactly, computer's don't quite look like cylinders.
They are advertising in theaters because Jobs is out. Why not advertise during your own movie? Most people seeing that movie will be Apple fans.
ROFL!As a professional Mac user, this definitely has a halo effect: I'm now 4.7% more interested in going to the movies.
I know what you mean. But knowing what's in the machine, it HAS to be super-expensive (and will deliver great speed for a long time, as more and more apps make better and better use of OpenCL).
So, I have to think the machine won't be cheap, and the ad is for two things:
1. Reaches pros (everyone goes to movies!) AND tells them this is important to Apple. (And the film industry is one pro segment Apple is after; maybe this gets their attention in particular--not the ad itself per se, but the fact that it's being shown this way.)
2. More significant: anti-FUD halo effect on Apple and their other products which regular people WILL buy; same as a high-end car ad.
yeh, ok, perhaps it's something like that.I'd bet the intent here was to accomplish "Awareness Advertising." Sort of like commercials for wind turbines... GE doesn't sell an extra unit with that ad, but over time they build brand awareness and convey a positive message about what they're trying to achieve.
Seems that by running this commercial in theaters, Apple is looking to do the same. Probably along the lines of innovation, specialized tools, "Apple is for pros" etc etc
Not transactional, but contributing to their high brand value by highlighting a sweet new product.