Apple (like Dell & HP) offers different configurations with different CPUs and GPUs. That means it is possible that the entry model costs less than 2000 US$.I wonder if this may be indicative of pricing. I can't imagine a professional system costing $3000+ would be advertised in a theatre of general consumers. The hardware specs suggest a hefty price tag, but I don't understand why Apple would target this audience (no pun intended).
Thoughts?
What professional would want such a gawdy computer? Like the specs, the size, the change to black, but the design is silly. I would be more embarrassed to show this off than a gaming rig with disco lights flashing inside of it.
Apple (like Dell & HP) offers different configurations with different CPUs and GPUs. That means it is possible that the entry model costs less than 2000 US$.
They are advertising in theaters because Jobs is out. Why not advertise during your own movie? Most people seeing that movie will be Apple fans.
why would they advertise in movie theaters for what will likely be a $5000 desktop computer? They need to be targeting people who need these machines not the general public
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benchmarks of the 12-core Xeon E5-2697 v2 processor have demonstrated mixed results,
Apple has $100,000,000,000 in the bank. They can advertise wherever they please.
Whether or not it is a good decision for the shareholders is another story...
Whether or not it is a good decision for the shareholders is another story...
I can't afford one. Price is not going to be cheap.
While I agree, I also wonder: if true, why advertise to the masses in movie theaters (95% of whom will never even consider a computer in this price range)?
What professional would want such a gawdy computer? Like the specs, the size, the change to black, but the design is silly. I would be more embarrassed to show this off than a gaming rig with disco lights flashing inside of it.
I'm sure a lot of people left the theatre absolutely stoked about getting that new air purifier Apple is making.
"Does it have a HEPA filter? OH I BET IT HAS A HEPA FILTER"!
why would they advertise in movie theaters for what will likely be a $5000 desktop computer? They need to be targeting people who need these machines not the general public
I agree it will be ridiculous in price. Hell look at the rMBPs, that is an indication of how bad it will be.
Do you REALLY think that Apple will fook this up? Really?
Every single time Apple has hinted at innovation they have blown everyone away. Go back and read the first tepid reviews of the iPod, iPhone, iPad, iMac, etc. ("OMG! The killed the floppy drive!"). The pundits and "experts" have killed Apple a hundred times in the last three decades. And yet Apple is only the most valuable company in the world.
All the naysayers are using the best buggy whip ever made. And all they are asking for is a faster horse.
I think they're going for the halo effect. It's Apple's most powerful computer and its most starkly new design in recent years, so they want people to notice and say "Oooooh, ahhhhhh." I doubt they're hoping to boost sales of the Mac Pro itself with these ads.
What professional would want such a gawdy computer? Like the specs, the size, the change to black, but the design is silly. I would be more embarrassed to show this off than a gaming rig with disco lights flashing inside of it.
Change is good. And I am not the first person to say that.
This may be a far out suggestion, but any chance the new Mac Pro's could be less expensive than their predecessors? If the casing is plastic, instead of aluminum and Apple is expecting folks to plug in expansion options (along with the hyped, supply-chain wizardry of Tim Cook), maybe? A base model would have appeal to people who might not need it, but would still want it because of its look, coupled with Apple's Retina monitors sometime in the future. Just a thought.
Could also be a part of apples push towards 4K displays (and even TV). You need something to actually drive those display resolutions.
I really want a new Mac Pro AND a 4K display for editing, and the new pro can drive a 4K display right out of the box