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What I can't believe is that it seems that nobody at Apple thought about this. Everybody knows how important the first impression is. A company known for putting a lot of effort in any kind of product presentation slaps their brand new devices on these chargers..?
I was in store on launch day 30 MINUTES after opening and scratches on every black Air.
Apple knew what it was doing. Just wanted it to look a certain way and that’s, that. Didn’t expect so much so fast and their displays escalated that. Better not be turning any trade in away. It’s only normal wear and tear over time.
 
An incompatible polishing cloth was used. All employees will now have to attend mandatory excuse-making training, led by Craig Federighi.
 
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We already had the iPhone 5 which had a very similar problem: the coating would chip/scratch off the aluminium over time.

I guess the engineers who solved it back then are no longer at Apple, and those who don't remember the mistakes of the past are doomed to repeat them?
They 'solved' it by eliminating the Slate color.

Jet Black was also extra prone to scratching. There's no magic fix for some colors and finishes.
 
Either way, it’s a bad look. I stopped by an Apple Store on launch day to check out the new phones and another customer said she was glad she didn’t get the dark blue pro with all the scratches on it. People were surprised it looked that bad. Now it could be material transfer. But why give your customers the impression that it’s that easily scratched! They should’ve done something different from the start to not make a bad first impression.
When perfectionists like SJ are no longer around, that is what happens - mediocrity prevails.
 
By the way, if you really want to see for yourself how much Apple is BS’ing, go to an Apple Store and take an iPhone 16 on off one of the MagSafe cases. Then compare it to an iPhone 17 Pro. This is clearly a phone specific issue.
Not true. This has been happening since the V1 version of the MagSafe stems. But as the stems wear more metal is exposed. The darker colors show it more than others but a buff with a damp soapy cloth takes the marks away.
The black 16 Pros were the worst.
 
Yeah that's what I thought also. In another thread I mentioned that there are clearly scratches outside of the area where the MagSafe charger would be connected. I am not sure how easy it is to make these scratches, because I am patiently waiting for Apple to deliver my iPhone, but I would gather from most of the reports that we have seen online so far that this iPhone 17 Pro is more susceptible to scratches than previous models.

I hope Apple will listen to these complaints and make the next iPhone models less susceptible to scratches.
If it’s the exact same body except for better anodizing and curved plateau almost apple saying this design crap.
 
Whatever it is, right now on both the iPhone 17 Pro/Pro Max and iPhone Air models I'd get a protective case at the earliest opportunity. ESR now sell models that include a functional protective cover for the camera button.
 
Even though Gurman hasn’t leaked nor confirmed…
Apple will be releasing a $39 iPhone 17 cleaning cloth that will remove the “transferred material”😉
 
After all these years of creating phones, I’m surprised at Apple for choosing a camera ridge that will certainly chip and scratch with use
Aluminum is not the material of choice even though it dissipates heat and is light in weight
Surgical grade stainless steel is a good option
Different treatments of the steel after it is ground and polished, such as bluing, etching, or various other chemical surface treatments that react differently to the different metals used can create bright, high-contrast finishes on the steel.
 
So you're telling me the internet jumped to conclusions and made something overblown? Didn't see that coming…
Perhaps you should listen to Apple again:
the company has NOT denied that the paint chips and the camera module gets scratched. Apple has only said that it is of the same quality as the edge of a MacBook.

It chose not to mention that a MacBook is closed, which means the edge is better protected, and that the edge of a MacBookless likely to come into contact with small stones or uneven surfaces.

In other words, Apple has admitted that ‘the internet’ is right to be upset, without actually admitting it.
In marketing, it's important to listen to what hasn't been said.
 
I don’t think Apple should have even commented on this. Every Apple launch brings with it a horde of attention seekers looking for the latest “gate” (i.e. any real or imagined minor flaws they can discover that make Apple look bad). It’s a mark of Apple’s quality control and manufacturing prowess that these “scandals” (i.e. social modes hoaxes) have become increasingly minute and desperate over the years. Responding just legitimizes the silly memes and becomes game of whack-a-mole they can’t win. Ignore the trolls and move on.

I am not making excuses for Apple but I agree. Every year there are hordes of people desperately looking for any scandal or perceived flaw the the iPhone they can zero in on and blow up over the internet. The only legitimate scandals I seen over the years with iPhone was of course antenna gate with the iPhone 4 and bend gate withe iPhone 6 plus. When the iPhone 15 pro models launched two years ago, Jerry Rig's durability test video (where he snapped the back glass with is hands) people were doing the same thing as this. Saying titanium felt "cheap" compared to the iPhone 14 pro models stainless steel or saying it was easily damaged by drops. Then the overheating thing and folks were also harping on that as well. But all that quickly died down and people think the 15 pro models are good phones. I don't see the internet harping on Google phones flaws like they do apple iPhone.
 
By the way, if you really want to see for yourself how much Apple is BS’ing, go to an Apple Store and take an iPhone 16 on off one of the MagSafe cases. Then compare it to an iPhone 17 Pro. This is clearly a phone specific issue.
To be fair, I have seen 16 Pro models damaged in store prior to the 17 launch. But I didn't think much of it because the phones been sitting on display for a year.
 
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