You are the perfect example because is hard to "innovate", you describe new awesome tech like Hamswell and Mavericks as normal, you take only a little part of the new things they bring and mark them as normal.
Thats because we see a OS and CPU update yearly, you cant seriously compare a yearly refresh to a new major product release.
Mavericks is incredible
It's top feature is something that should have been a Bugfix for Snow Leopard: Proper multi-display support. Hardly something that can, or should be touted as a key feature - its a fantastic feature, but something that should have existed from the start, not half assed, then fixed 3 OS revisions later.
Other than that its other key features are fixing the UI (I.E removing Skeuomorphic elements introduced in the last 2-3 years), content tagging and finder tabs. Other things like Maps really are not core OS features. The same happened with Mountain Lion - it was a very mediocre update, only bringing a couple of features everyone would want (iCloud saves and file revisions).
the new CPU are incredible fast and power efficient.
I'm not suggesting it isn't powerful. At no point have I said that. I hardly think a CPU update is considered on par with innovation like the iPad or iPhone though.
Apple ecosystem is unmatched, iPhone 5 after 1 year it is still the best overall smartphone ever...
Again, never said it wasn't, so no idea why you're bringing that up...
Probably you expect Apple to invent "infinite battery" or "anti gravity iPad"... Ten yes they are not innovating right now.
Yes, thats exactly what I said
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That's the kind of BS I hear at my job all the time. I really don't think Apple works like that.
Normally I'd agree. But in this case, I dont believe even Apple can 'fix' the TV industry.
Right now we have hundreds of thousands of TV stations, with content from tens of thousands of networks, each with their own policies, standards and practices.
As it stands, the TV industry is crap from a consumers perspective. The idea of 'stations' is stupid. It'd be way better for content providers to simply upload content and let you watch it from X time on X day. That way you aren't fixed to one time, on a 'channel'.
I'd propose a global media network that stores all content. The content providers can add/remove content as they see fit, restrict it to locations, embed adverts, etc. The big difference here is there is no limits on channels or messing around with any cable networks.
Just essentially a content distribution service.
It'd mean that, for example a US content producer could add adverts for Australia, UK, France, Germany, etc and have said adverts show for customers in those areas, and because it'd be embedded, the adverts could be tailored to be a hell of a lot more relevant. Your local Pizza shop could upload an advert and have it show only in your town for example.
Theoretically it all sounds great - the problem is, NOBODY can make it happen. It's bugger all to do with money either. Its just not gong to happen, for a huge number of reasons, such as:
1) TV Networks would never risk switching to it as they will have to control their own adspace
2) Cable providers will lock networks in to prevent it happening
3) Some ******* will block any and all content showing in your country if it isn't making them enough cash
4) Nobody would trust anyone to run it.
Simply slapping a bunch of streaming channels on an Apple TV isn't the answer - hence why Apple hasn't done it. Channels are archaic and need to die before anything can really change.