In the iPhone line, it means priced over US$1200, very fragile, very heavy, too big to fit in any pocket of your shirt or pants, no ports, no charing or docking accessories, "reasonable" battery life, all parts fused or stuck together, no Apple Store replaceable parts, etc.!
On the Mac side, overly thin, only one type of cheaply constructed (read plastic) TB3 port, keyboard unnecessarily modified to fail and stuck to the top case, refreshingly light, screen stuck to connecting flex-cable, battery stuck to main case, (soon) no more headphone jack, AC+ with deductible (like car or health insurance), all non-SOC parts soldered to the motherboard, no modifiable parts on the desktop, no SD card reader, a ridiculous specs at entry level inflating the price to three-time the base price by the time customization is done and a cycle of refresh every 4-5 years - longer on desktops.
So, for that headphone, easy on the eye construction, very fragile and needing AC+, expensive at $450 with a $300 deductible, fused battery not replaceable so limited life, no wired connection option, weak cables contacts inside, headband breaking easily after 250 "flex" cycles just as soon as the warranty runs out, audio levels not customizable, costing more than $1200 (everyone can afford that price these days, can't they - per Apple), no connecting cables or charger for the USB-C connector, no carry case (custom case available for $250), no noise-reduction and only available in white.
headphones rather than making it clear that Beats=Apple?
