Mobile Me does sound kinda lame.
Now, they should've just called it My Mobile. then if they wanted to dis-associate all the i-[name] and .mac (since Apple is also moving into consumer electronics, they could rename their apps to reflect what they really do and it would even be more personal feeling.
My-Work
My-Life
My-DVD
My-Movie
My-Photo
My-Phone
My-Addresses
My-Cal
My-tunes
then email addresses could be <nam e>@mymail.com
Lately this society is "what about me", so why not?
I could just see the commercials now.
guy 1: "Hey, you got my-phone!"
guy 2: "Huh, I do?"
guy 1: "yes, it got my-tunes on it!"
guy 2: "oh really, let me listen"
guy 2: "hummm bumm bumm humm huum"
guy 2: "wow, quite a selection, I wish my phone could do that. What else can this do."
guy 1: "well, let me show you" <demonstrating>
guy 2: "wow, now wonder it's a my-phone, its centered all around my life"
Or in the case of the Mac vs. PC commercials.
"My! its about what I do and it just works."
- or -
How 'bout one poking at how Vista is till having issues and PC waiting on Windows 7.
Mac: "Hey PC, still looking down these days"
PC: "Yeah, Vista just will not cooperate with the way I need to run my life or business"
Mac: "Wow, its been a number of years, I thought you would have worked it out by now?"
PC: "No, nothing is working. I am hoping 7 is really a lucky number."
Mac: "hmm, relying on lucky numbers now?"
PC: "well...."
<Mac guy rips out his new device>"
PC: "What's that?"
Mac: "It's called My-<...> because it is easily centered around the way I work and play"
PC: "Think that thing can help me?"
Mac: "Yes - I can integrate with you, I can work with all your documents, and best of all I can easily go on the road"
PC: "sign, yeah I am still stuck here at my desk trying to fit all the pc's together"
My-Work
My-Life
My-DVD
My-Movie
My-Photo
My-Phone
My-Addresses
My-Cal
My-tunes
then email addresses could be <nam e>@mymail.com
Lately this society is "what about me", so why not?
I could just see the commercials now.
guy 1: "Hey, you got my-phone!"
guy 2: "Huh, I do?"
guy 1: "yes, it got my-tunes on it!"
guy 2: "oh really, let me listen"
guy 2: "hummm bumm bumm humm huum"
guy 2: "wow, quite a selection, I wish my phone could do that. What else can this do."
guy 1: "well, let me show you" <demonstrating>
guy 2: "wow, now wonder it's a my-phone, its centered all around my life"
Or in the case of the Mac vs. PC commercials.
"My! its about what I do and it just works."
- or -
How 'bout one poking at how Vista is till having issues and PC waiting on Windows 7.
Mac: "Hey PC, still looking down these days"
PC: "Yeah, Vista just will not cooperate with the way I need to run my life or business"
Mac: "Wow, its been a number of years, I thought you would have worked it out by now?"
PC: "No, nothing is working. I am hoping 7 is really a lucky number."
Mac: "hmm, relying on lucky numbers now?"
PC: "well...."
<Mac guy rips out his new device>"
PC: "What's that?"
Mac: "It's called My-<...> because it is easily centered around the way I work and play"
PC: "Think that thing can help me?"
Mac: "Yes - I can integrate with you, I can work with all your documents, and best of all I can easily go on the road"
PC: "sign, yeah I am still stuck here at my desk trying to fit all the pc's together"
already dropped some of the established and best sounding names in their product titles such as PowerMac, PowerBook, etc...renaming @mac to @me is another nail in the coffin that 