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Apple Campus 2 Drone Video Shows Nearly Complete Main Building and Landscape Updates
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They could invest in their products. They could invest in moving more production back to the US, which would provide thousands of good permanent jobs. Hell, they could invest in producing their stupid car in the US instead of outsourcing its production.
Here's the deal, nobody would care about their expensive HQ if they remained innovative or at least showed proper attention to their core products. But as long as their products suggest a severe lack of focus then people are going to wonder about the wisdom of an overpriced HQ. It's like a couple who can't hold jobs or manage their bills suddenly deciding to have children. Sure, it's their right, but it's a questionable decision nevertheless.
The new campus will become the center of Apple's corporate operations making most of the buildings along De Anza secondary. The big circle will house executive offices, marketing, legal, manufacturing / distribution management and other support. The R&D building next to it is where the "good stuff" happens with some very sophisticated security worthy of a DOD contractor inspection. Infinite Loop converts to a training, Apple Store and possibly museum with semi-public access.
Many believe the value of houses in immediate area will double in value. The closest houses just north of the new campus are the most desired. One elderly couple I know bought a house in that neighborhood when they were built in the 1950's and just sold it a year ago. I have seen house flippers buying up lots in that neighborhood left and right in anticipation of the campus finishing up by the end of the year.
You better get on the treadmill!
In the unlikely event your destination is exactly across from you, and you wanted to walk entirely inside, the maximum distance in the new Campus building would be approximately a half mile. The average person takes about 20 minutes to walk a mile, so it would take the average person about ten minutes to walk the maximum distance an internal destination would be. Of course, you could shorten it further to about 6 or 7 minutes if you decided to walk across the courtyard.
Remember, Steve jobs said a key reason for the design was to make it easier to collaborate among employees.
I think you missed the point of the circular building, it's so everyone can get anywhere in a most the time it takes to walk the diameter of the campus, not the circumference.
Life never goes as planned. I've seen couples live a bo-ho life, their first baby is born and suddenly their act gets together building a family unit. Before they know it, the couple becomes their parents almost overnight.
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True. The line "I need to get to my building" has been used a lot along De Anza and Bubb Road since the Apple ][ was shipping. The Infinite Loop campus had the goal of collaboration without leaving a building but they quickly outgrew it when Steve came back and put the place back in shape. Also, Steve had a lot of misgivings (that is putting it lightly) over the design of Infinite Loop. That place was built during the Scully years without Steve's input. Before Steve died, one of his last actions was working with an architecture firm to finalize the master plan of the new campus.
This is where it's useful to understand the difference between a ring and a circular plan. To cut across the diameter of a ring plan building requires exiting and re-entering the building. A person on the 4th floor of the building wishing to meet with a person on the 4th floor on the opposite side of the ring would be forced to take an elevator to the ground floor, leave the building (assuming it isn't raining), cut across the diameter of the building, re-enter as close as possible to their destination, and take another elevator back to the 4th floor. Or walk the half the circumference of the building. The ring is a pretty lousy space-planning device. It will however look awesome from the air.
Isn't there an extensive tunnel system? Also, no one knows what the inside is like, I really wouldn't be surprised to see curved people movers (like at airports) and a cart service. Apple employs many disabled employees, I find it incredibly unlikely these issues haven't been taken into account.
Just wait til you see what is done in the center of the loop. Then the Narnia jokes start!To avoid "one ring to rule them all" jokes?
They could still offer the latest silicon from AMD and Intel, or even better, offer a choice of either AMD or Nvidia. The MP is supposedly about GPGPU so why do they sell it with 3 year old GPUs? Granted, Moore's law is no longer in effect and new silicon features smaller and less frequent advances, but 15% is 15%. That used to be enough for a silent update.
The iMac is current and Mac users are generally satisfied with it.
People seem to forget that this building will be one of (if not the) most "green" buildings in the world.
What does that translate to? Minimal running costs, tax incentives, etc.
Apple will more than likely generate money from this building since they will be providing the grid with power that it hasn't used for itself. Combine this with the fact that they'll be able to close the offices that they lease and you have yourself a bunch of monetary savings. This is one of the smartest moves they could make.
And don't forget, this entire project started under Steve Jobs, so anyone saying "Tim Cook is _____" in regards to the development of this headquarters is daft.
It amazes me how so many people don't see the big picture.
What does that translate to? Minimal running costs, tax incentives, etc.
Apple will more than likely generate money from this building since they will be providing the grid with power that it hasn't used for itself. Combine this with the fact that they'll be able to close the offices that they lease and you have yourself a bunch of monetary savings. This is one of the smartest moves they could make.
And don't forget, this entire project started under Steve Jobs, so anyone saying "Tim Cook is _____" in regards to the development of this headquarters is daft.
It amazes me how so many people don't see the big picture.
It's funny, many people said the same thing back when the Empire State Building was constructed during the recession.
So they should be lauded for making the only choice that was available to them? I mean, I suppose they could have moved their headquarters to China, but for obvious reasons we know that would never happen. Instead, they just get to live in the greatest country on Earth while continuing to take their most important customer base for granted (i.e., North Americans) while continuing to change their products in an obvious pander to the "important" country, supposedly, for long term growth, China.
Tim Cook has done some things right. But can anyone really argue that the company has indeed changed, even subtly, under his watch? The pandering to the emerging markets. Long wait times between product updates. Incremental advancements to the extreme. Marketing "culture," "style," "beauty," over the specs of the devices. Meetings with Carl Icahn, providing dividends and stock buy backs, hyper sensitivity to the whims of the markets. All dramatic changes since Jobs passed. It's not arguable, those changes at least.
I love joggling! Who doesn't love to go for a good joggle?
False.
When did Moore's Law end?
The smart money says that Moore's Law will end with the 7nm (2020) or 5nm (2022) process technology nodes. Beyond that, the physics of the underlying complementary metal oxide (CMOS) technology will make it impractical to shrink transistors much further.
All those solar panels is nifty. Looks like a pain to have to walk around that thing though.
Or, if both people / group of people who wanted to meet left their offices together and met in the middle courtyard, it would take only 3 minutes or so.
Much shorter than walking across many campuses. My college had 3 campuses, it took about 45 minutes by bus to go from one campus to the other. Not worries here.
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Why would you ever walk more than 1/2 way around it? And still, usually what you'd do is walk to the center, then walk towards where you'd want to go, that's about 1/3 of the way around in the worst case.
The opening of the new spaceship campus combined with the spectacular release of next year's redesigned iPhone 8 will probably be sorely needed by Apple by this time next year after a year of turmoil including the EU ruling, touch disease, meh iPhone 7 with corresponding sales, possible geopolitical ramifications ahead (Trump, China, Europe, etc.) and who knows what else (Katla erupting in Iceland?).