Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
I like the idea of it but in day to day life it seems impractical, I imagine it like this:
Damn I need a HDMI cable from IT..., a half hour to get on the other side of the building...,nah dont need the cable anymore...

No problem with the underground tunnels... XD
 
Last edited:
  • Like
Reactions: xerexes1
Tim Cook has done some things right. But can anyone really argue that the company has indeed changed, even subtly, under his watch? The pandering to the emerging markets.

What do you expect?

Wait for the marketshare to hit 99% in America?

Long wait times between product updates.

I.e. shorter than Steve Jobs era

Incremental advancements to the extreme.
BS! That's BS when only one company is capable of introducing breakthroughs to the market, like TouchID, 64 bit CPU's, Dual Tone Flash, NFC payments in scale, USB-C 3.1, 3D Touch, etc.

Marketing "culture," "style," "beauty," over the specs of the devices.

Do I need to remind you that the iPhone 6s, even after 1 year after release is still the fastest phone in the market, and the iPad Pro, also is, BY FAR, the most powerful tablet on the market?

Meetings with Carl Icahn
What you expect? He was an investor that was claiming Tim Cook wasn't listening to investors. Tim Cook eat him for lunch.

, providing dividends and stock buy backs,
Yes, because a lot of people aren't holding to AAPL because they provide dividends...

hyper sensitivity to the whims of the markets.
What does this has to do with Tim Cook?
 
Remember, Steve jobs said a key reason for the design was to make it easier to collaborate among employees.

Yep, not only easier to collaborate but to facilitate random unintended collaborations. It's an interesting idea and this new HQ will put it to the ultimate test. Unfortunately great ideas are worthless without management who are capabable of recognizing them as such.
 
People movers, security cart escorts (like at airports), the bike share program, etc.

These wanna be architects are acting like a 5 billion building project never considered how people would move about inside of it...

You are forgetting several things, but most importantly that the number one wanna be architect involved with this project was Steve Jobs. He thought he knew a lot about architecture, but in reality, knew not a lot. A gigantic ring (lacking even any skyways bicecting the interior courtyard, which would have helped a great deal) may have suited Steve's personal aesthetics but by no means does it make for great or even functional architecture.

So why do airports need moving walkways and carts? Because they are designed first and foremost to meet the very specific demands of aircraft. If you design a building specifically for people that requires these devices to make them work, then the practical aspects of the design are bound to be questioned. Rings are simply not efficient building plans, which is why you see them used so infrequently, and never on the scale we are seeing here.
 
  • Like
Reactions: rGiskard
They have money to spend, especially since they seem to enjoy very low tax rates.

How about: They have money to spend, especially since from 2015 they sold 330+ million iPhones, in addition to their other products and services.
 
  • Like
Reactions: Jax44
I'm still not entirely sure what this facility is gonna do. Is it a college for Apple engineering? If so that's pretty awesome. Or is it something else?
Yeah, it's hard to know what a software and hardware design company will be doing with office space?
[doublepost=1472838339][/doublepost]
It's very nice but is it not risky to group everything there? I mean case flooding, earthquake or simply terrorist attack... The whole Apple company will be down in one single attack...
They still will only be able to fit about half of their valley workforce into the new Campus. They will continue to use their old campus. And I guess the White House, Congress or the Pentagon are also vulnerable to single attacks.
 
For the ones arguing if it's a ring, circular shape, etc... it's called a toroid. Deal with it. :p

Since you are getting technical, no it isn't a toroid (or even a torus) plan. A torus is either shaped like a doughnut (circular in both plan and in cross-section), or at a minimum, rounded from top to bottom on the exterior side.
 
BS! That's BS when only one company is capable of introducing breakthroughs to the market, like TouchID, 64 bit CPU's, Dual Tone Flash, NFC payments in scale, USB-C 3.1, 3D Touch, etc.

Many of the breakthroughs you list resulted from initiatives under Jobs. As for USB-C 3.1, that's not really an Apple breakthrough, and I would hardly call the MacBook a breakthrough when you can't even charge it and simultaneously use a USB peripheral without a $60 adapter.

Any moron can remove functionality to create a thin laptop, the challenge is to create thin products that retain core functionality. It's a balancing act and someone at Apple fell off the highwire and went SPLAT on the concrete.

Do I need to remind you that the iPhone 6s, even after 1 year after release is still the fastest phone in the market, and the iPad Pro, also is, BY FAR, the most powerful tablet on the market?

So do something innovative with iOS to enable users to benefit from all that power and screen space. Don't just slap the same UX on a 13" iPad as on a 4" iPhone.

But you're right, Apple's SOCs are among the best in the world. This makes it even more puzzling why they didn't surge ahead of the pack with an image processor that can do 4K video and a 4K display to match it. Instead they lagged behind the competition. They've got a 5K iMac so why wait so long on an iPhone that could drive 5K iMac sales?
 
  • Like
Reactions: Adam Warlock
A ring isn't.....circular?

I suspect he's being pedantic (and wrong), because "circular" does not mean that a thing is "like a circle". It means that a thing has the form of a circle... as opposed to simply saying it is a circle, which is the same thing.
 
Isn't there an extensive tunnel system? Also, no one knows what the inside is like, I really wouldn't be surprised to see curved people movers (like at airports) and a cart service. Apple employs many disabled employees, I find it incredibly unlikely these issues haven't been taken into account.
That building site has been under observation pretty much the whole time. There was no opencast construction of any tunnels connecting the sides of the ring-shaped building (only a tunnel connecting the outside of ring with the 'courtyard' to allow vehicles to enter the inner part for construction, maintenance, emergency etc. uses).

They could have constructed tunnels using underground mining techniques once they had covered the basement from the view from above. But that would require secrecy by the construction crews and acquiescence from the planning authority (the construction plans are public information) or the willingness to engage in illegal construction.
 
It does not work like this. I am sure all the facilities and supplies will be spread out throw out the building. Efficiency is key.

Yeah, seems likely that IT would have a presence in each department.

But still, I think Jobs's goal was a building that forced people to interact with coworkers, so the need to walk a long distance through other departements' halls is a feature, not a bug. Accidental collaboration, or something like that. It's based on his experience of seeing great ideas originate in places like the cafeteria.

Plus, it ensures physically fit employees, which is a huge benefit in a pressure cooker like Apple.

Life never goes as planned. I've seen couples live a bo-ho life, their first baby is born and suddenly their act gets together building a family unit. Before they know it, the couple becomes their parents almost overnight.

Well maybe Apple management will move to the new building and regain their focus on Mac products. Buildings work in mysterious ways!
 
False.

When did Moore's Law end?
The smart money says that Moore's Law will end with the 7nm (2020) or 5nm (2022) process technology nodes. Beyond that, the physics of the underlying complementary metal oxide (CMOS) technology will make it impractical to shrink transistors much further.
Depends on what you mean with "Moore's Law". That transistors keep getting smaller or that they keep getting smaller on fairly constant schedule? They still keep getting smaller but the cadence of this has slowed.
 
  • Like
Reactions: rGiskard
As for the building, it's amazing and enormous. Imagine you're based in the north quadrant and you've just walked the 20 minutes to the south quadrant for a meeting, only to discover that the meeting's been cancelled at the last minute!!!
Always wear your Apple Watch to get notifications.

Now, imagine you drove an hour and a half through traffic to find that the meeting has been canceled.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.