Would you continue to run a business that loses money? That is exactly what free music streaming is. Look at Pandora. They have tens of millions of users and they probably will be bankrupt in the next 2 years. Bottom line is no one can make money giving music away for free unless:
1. You spam massive amounts of ads
2. You data mine the user to death
Apple is not interested in either of those. Also keep in mind the music labels just negotiated new deals with Pandora/Spotify and its much higher than the previous deals.
Do you seriously think Apple makes profit selling 'free' music streaming for $1 a month without ads? Really? That business model would only work if people bought iTunes songs. But the market has spoken and they want to rent music instead of buy it. So Apple had to pivot to AppleMusic and now will drop free radio.
So what did you want Apple to do? Continue to lose money selling a service for less than a $1 a month? Seems silly. The market has changed. Apple is changing their music strategy. Its not the end of the world.
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Or just Spotify and never look back...
Sorry to say but Spotify may be bankrupt in 12 months.
Spotify lost $250 million last year.
They only have about $400 million in the bank.
The royalty costs have gone up in 2016 for music.
They could literally run out of money this year.
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Oh yeah Apple if you really want to step up your game put Apple Music on ATV3 don't act like you can't you greedy ******s.
ATV3 is a crap device only for very basic users. Go upgrade to ATV4 if you want all the features.