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As it traditionally does on product launch days, Apple today has celebrated the launch of the new iPhone 8, iPhone 8 Plus, and Apple Watch Series 3 by sharing a few images of customers around the world buying and trying out the devices for the first time.

The new iPhone and Apple Watch models went on sale (or will soon go on sale) at 8 a.m. local time around the world today, and Apple posted pictures of customers purchasing the devices at Apple Stores in London, Singapore, Taipei, and Sydney.

iphone8_launch_orchardroad_singapore_entrance.jpg
Apple Orchard Road, Singapore


The iPhone 8 and 8 Plus are Apple's latest smartphones, with a glass back design, inductive wireless charging, Retina HD displays, faster A11 Bionic chips, and advanced augmented reality capabilities.

Although the new iPhone 8 and 8 Plus launched first in countries like New Zealand, Australia, Japan, and China, a Reuters report last night referenced "a bleak turnout" for the smartphones. Fewer than 30 people were said to have lined up outside of the Sydney Apple Store on George Street, in comparison to the hundreds who typically show up for an iPhone launch. Most Apple customers are likely waiting for the iPhone X, coming November 3.

iphone8_launch_taipei_2017_instore.jpg
Apple Taipei 101


Since the devices launched in other countries, the first sets of unboxing, speed test, and durability videos have been posted online. The iPhone 8 is said to be as resistant to scratches as the iPhone 7, but it emerged from a bend test with higher marks than the previous generation iPhone models.

watchs3_launch_regentstreet_london_2017_customer_employees.jpg
Apple Regent Street, London


For the Apple Watch Series 3 Apple has made improvements to the wearable's health and fitness metrics, improving heart rate sensing and enhancing a few user interface elements in watchOS 4 to make it easier to sync to gym equipment and be warned of an elevated heart rate. Series 3 models also include faster dual-core processors and LTE connections in cellular models, letting users stream Apple Music, send texts, and more without needing their iPhone nearby.

watchs3_launch_georgestreet_sydney_2017_outside_greyband.jpg
Apple Sydney


Apple also launched the Apple TV 4K today, which introduces the ability to view 4K HDR content on Apple's set-top box. The company confirmed yesterday that the new 4K content on iTunes is limited to streaming only, and can't be downloaded directly to the Apple TV to view offline, so only HD quality versions of films and below can be downloaded.

For more information on all of the new Apple products launching today, be sure to check out our roundups for each of the iPhone 8 and 8 Plus, Apple Watch Series 3, and fifth-generation Apple TV 4K.

Article Link: Apple Celebrates Launch of iPhone 8, iPhone 8 Plus, and Apple Watch Series 3
 
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Reactions: Michaelgtrusa
my iphone 7 plus is still new and looks the same as iphone 8.

did you notice that all pictures apple posted are focused on one person? where is the line?
 
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Reactions: Dopestar
It's worth ordering online just to avoid giving everyone high-fives.

I prefer going to the Apple store.
I can unbox it there, and if something is faulty I can immediately have another model. It never happened, but I don't like the hassle of taking an appointment with the genius bar
 
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Reactions: pandi.ruvina
Can I be frozen until the 24th Oct? Firstly cause of Destiny 2 on PC release then same week, I can order my iPhone X and Mario Odyssey :D maybe im just greedy...
 
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Reactions: pandi.ruvina
Yeah, lets celebrate a 4 year old phone design. This is just sad. And the iPhone X isn't going to sell as well as the tech journalist think it is either. $1000 bucks for a phone with no touch-id and that ugly devil horns. 2017 isn't going to be a good year for Apple...
 
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I prefer going to the Apple store.
I can unbox it there, and if something is faulty I can immediately have another model. It never happened, but I don't like the hassle of taking an appointment with the genius bar

iPhones 5 - 3 phones with dented aluminum bodies. Apple salesman said before opening the 4th box that this is the last box he can open for me. Since then I always pick up my phone from the store.
 
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Reactions: MorganHiller
Oh yes. Definitely.
I find it really odd how buying something is seen as an achievement worthy of celebration.

It's like a Christmas or Birthday present you're giving to yourself.

You just got something new - that you're excited about. Why wouldn't people want to celebrate it?

Why wouldn't you want to celebrate other's happiness as well?
 
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Reactions: fourthtunz
Yeah, lets celebrate a 4 year old phone design. This is just sad. And the iPhone X isn't going to sell as well as the tech journalist think it is either. $1000 bucks for a phone with no touch-id and that ugly devils horns. 2017 isn't not gonna be a good year for Apple.

As much as I love my 6 plus, after 3 years of the same design I’m ready for a new style. And since my phone is 3 years old, broken screen and a bit slow on iOS 11 I’m in need of a new iPhone. So I guess the X it is.
 
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Reactions: xalea and Ferc Kast
I went to the store to buy the new Series 3 Apple Watch, which they had in stock. There was about 15 people in line and just as many employees. Despite being able to go in and buy other things, they made me make a reservation and come back 3 hours later. They wouldn't let me purchase while I was there.
 
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Reactions: MorganHiller
It's like a Christmas or Birthday present you're giving to yourself.

You just got something new - that you're excited about. Why wouldn't people want to celebrate it?

Why wouldn't you want to celebrate other's happiness as well?
But it's literally just a phone. What's to celebrate? I mean, I can see if you got... like... I don't know... a brand new sassy Capuchin and a new grind organ. That's something to celebrate. A phone? Psssh. Click submit order on the enterwebs and wait on the UPS truck. Best of all? Monkey grinding organ while you wait.;)
 
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