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Apple CEO 'Hell Bent' on Launching True AR Glasses Before Meta
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I mean, I get it, every clueless analyst told him that the kids love their TiK Tok, sideburns, bell bottoms, and say things ike groovy, but Tim should stop listing to analysts and thinking of where the puck is going to be instead., not where the Glassholes have already been. This and foldables are two failed categories that analysts LOVE propping up for whatever reason. The Apple Intelligence fiasco should be a wake-up call for Tim to either leave, or stop listening to analysts. And I know that Gurman is in love with both glasses and foldables.
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Not at all. You may not be aware that Apple, as well as other tech companies, can be engaged in multiple R&D projects simultaneously. Some rise to the top and eventually become products. Some/many, don't.
I don't even need glasses for vision but usually have yellow computer glasses, or safety glasses, or sunglasses on depending what I'm doin. I'm sure people will adapt when it becomes the in thing.
This was the worst part of all this to me. He really, really should care about at least a couple other things right now.
They go hand in hand. As someone who owns a pare of the ray-Ban/Meta glasses, the AI is a pretty important component to keep it as hands free as possible.
Bella Ramsey model terminator: "Siri what was the name of that target Skynet ordered me to eliminate in what's now an alternate timeline?"
All the people saying this is a dumb idea would probably say the same about the iPhone. A phone where the keyboard is just an image on the screen? Who would want to buy that? No way that’ll sell.
AR glasses are the future or at least till they can implant the image in your brain. It would have so many benefits. I would much rather see Apple do this than Zuckerberg. Can you imagine the data collection that would happen with this? Do you really want Zuckerberg to have a camera on your face?
AR glasses are the future or at least till they can implant the image in your brain. It would have so many benefits. I would much rather see Apple do this than Zuckerberg. Can you imagine the data collection that would happen with this? Do you really want Zuckerberg to have a camera on your face?
I really hate this comparison, because it just doesn't fit. An iPhone was an updated device from the cell phone, which was an updated device from the home phone, which has had several updates over the last 150 years.
VR/AR is not an update from anything. It's a new category, and despite companies pushing it like hell, it really hasn't caught on. It's niche, and doesn't provide any real benefit that my phone doesn't already provide. My phone has the benefit of being put away the moment I'm done with it, and it's not on my face. I'll never a connected implant, so that's not even worth talking about.
As for the privacy bit, I don't want Apple to have all my data, I don't want Facebook to have it and I don't want Google to have it. I just don't want my data collected, from anyone, any company or nay government, for any reason, regardless of what they do with it.
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Data collection is happening anyway. Apple is more than happy to take a great big bag for it.
Their hand waving about privacy doesn't help development of products in the AI space at all. Good AI models require data and lots of it. They either want to be competitive here or they don't.
When you have 4 billion people using Zuckerbergs platforms there isn't much point in pretending people care that much about privacy because most don't.
Help me understand what I am missing.
What will compel you to buy and wear something like this?
What benefits will it provide for you?
No, I think he always found the idea cool and futuristic, and likely truly believes it’s “the future”. And he’s wearing glasses anyway, so probably thinks that’s fine.
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Eyeglasses have a folding component so I think they're onto something here!
I wouldn’t say an iPhone is an updated device from a home phone or even an old-school cell phone. While it does have some of the same functions, its primary purpose has changed. A home phone was for making audio calls. A cell phone is rarely used for this.
It’s not really a new category. It’s a new way to display the same things we already have. Think of it like an improvement to your smartphone screen. It’s going to do the same things but allow you to look at the display differently.
Well, then you need to completely remove yourself from the Internet, destroy your smartphone, burn all your credit cards and your drivers license and then move off the grid. Someone will always have your data unless you take extreme measures. That’s an unfortunate part of society today.
It’s not about data collection because that’s going to happen regardless. It’s about what happens with your data. Is it sold to advertisers? Is it sent to governments? Is it used to manipulate you?
I don’t think it’s people don’t care, but people usually choose the easy path. It’s kind of like people complain about how terrible Walmart is, but it’s easy just to go there and shop.
In the future, it could provide directions, instant information about your surroundings and people. For example, if you meet someone walking down the street, it could immediately tell you their name, any public information about them and your previous encounters with them. For example, that’s Susan the CFO of Jimmy’s accounting firm. You promised to send her the Smith file on Thursday. Or you’re looking at a vine on your fence. It would say dangerous that’s poison ivy. Do not touch it.
Most people wear glasses because of the functionality (better vision) they provide. The same is true for AR glasses - people will wear them if they provide some function they want. To say "not my future" is a bit preemptive, wouldn't you say, given that you don't have any idea what functionality AR glasses might provide?
For me, I'd buy a pair in a hot second, if they provided the ability to identify people and places automatically. I'm terrible with names, so if the people I encounter automatically showed their name in a bubble above their heads, it would save me some embarrassment
Carry this idea a bit further and maybe you can start seeing the utility of augmentation. Going to a store and looking at an item but you don't know if it's a good price? Imagine if the glasses automatically displayed Amazon's price for the same thing. Traveling, imagine seeing menus, street signs, etc. auto-translated into your language....the list goes on and on.
Depends on how you use it, I guess. My iPhone is not my most used, nor primary device. I still talk more than text.
It's not an improvement, because I can't use my fingers to interact with it. At best, I have to talk to it, which is annoying and doesn't work in crowded places, quiet places, offices, the public, etc. No company, Apple or otherwise, had made a voice assistant that is even 80% as capable as a keyboard, on-screen or otherwise. You trust that Apple can make Siri work well enough to negate the need for physical input? What do you do when you're somewhere where talking to your glasses isn't appropriate, allowed, or private?
I can't completely remove it, because I can slow it down. I routinely leave my phone at home, and often pay with cash.
My phone can do every one those things right now, I just have to aim said camera.
I just don't want every jackass walking down the sidewalk or hallway to know my name.
Come on. You can't tell me this is more of a value add to Apple than putting out existing fires.
Tim has been talking about AR glasses for years(article mentions it - almost TEN years!). The main reason he has nothing to show for it is because he apparently listened to some faction inside Apple that told him it needed to be a standalone device. Apple could have made an amazing pair of AR glasses years ago - if they made it a companion device to the iPhone. If the phone did all the CPU intensive tasks and the glasses were only used to receive sensor/camera data and to display what the phone told it to, the main obstacle to light glasses - batteries and weight - would go away! It seems so obvious. Google managed to come out with a useful pair of AR glasses over 12 years ago. You'd think with more than a decade of miniaturization on its side, Apple could come out with something far better. Google's glasses didn't fail because of the technology - it failed because society didn't want to be filmed by someone wearing them - Google made the mistake of referring to the sensor as a 'camera', which allowed peoples' imagination to fly.
Tim’s done an amazing job from an investor pov. Would be cool to see an Apple with different more inventor style leadership though.
I want to know how will Meta make their AR glasses work connecting to both the iPhone or Android phone. Will they need to install another app or connect to Facebook particularly? I can see Apple making it work through a Bluetooth 5.x connection as part of iOS itself.