Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple CEO 'Hell Bent' on Launching True AR Glasses Before Meta
- Thread starter MacRumors
- Start date
- Sort by reaction score
Apple is going to have to collect data, or use models that have been trained on masses of data otherwise they just won't compete in this space at all.
What people want ultimately is the best user experience, the best product. That's it.
Apple did this with Music they spread lots of fear, uncertainty and doubt about algorithms and talked up human curation but Spotify wins because they just use a ton of data and ML and that produces personalised recommendations that are much better than any human could produce and ultimately people go wherever the user experience is best.
Because Walmart is ultimately giving them something of value, cheaper prices, everything in once place. It is a price people are willing to pay. If they weren't Walmart wouldn't be the company they are.
Meta is the same Facebook, Instagram, Whatsapp is giving them value, connection to their friends/acquaintances/public figures.
So, nothing I can’t already manage, except more overbearing and distracting since it will bombard me with details whether I need/want them at that time or not.
Also note that your “people” scenario probably assumes they have opted into having “public” data about them collected in the first place and since you don’t want to rely on the likes of Meta for that, your data pool is inherently limited.
Me too, brutha. The last thing I need to see more s*** that ain't there. I gave up the stuff that had me seeing pink elephants ages ago.😙 I don't want all the drawbacks with none of the benefits.
Just have marketing make some promises like they did on Siri intelligence .
No need to deliver on an actual product /S.
.No need to deliver on an actual product /S.
Spotify also wins because I can search and see hundreds of playlists made my regular people that share. The best I've found are not official Spotify playlists, nor ML-generated. That's one of the reasons I use it... and, well, Apple Music's interface is atrocious, and I don't want my personally-ripped music mixed with streamed music.
Their (Spotify's) algorithms are better, too.
Honestly, I agree with hin. This is the next MAJOR product category in tech that will change everything once again. I just wonder if he will live to see it, cause it seems such a major feat.. and as others have stated, AI integration will be a major ingredient of the equation too.. so better don't forget to improve Siri!
Yeah it was more social from the beginning, you used to be able to share your listening history on Facebook.
I think Apple think people care about privacy much more that they really do. I think people like the idea of it but not so much that they would give up services that give them value (Google, social media etc).
You only have to look at the list of the most downloaded iOS apps and its Instagram, Tiktok, etc etc
Not preemptive at all. I’ll freely admit I am “old fashioned” in the sense that I need tech to do what I want, when I want. Having all those things you mention pop in my field of view “automatically” is not the least bit desirable to me. Your “augmentations” are my “distractions.”Most people wear glasses because of the functionality (better vision) they provide. The same is true for AR glasses - people will wear them if they provide some function they want. To say "not my future" is a bit preemptive, wouldn't you say, given that you don't have any idea what functionality AR glasses might provide?
For me, I'd buy a pair in a hot second, if they provided the ability to identify people and places automatically. I'm terrible with names, so if the people I encounter automatically showed their name in a bubble above their heads, it would save me some embarrassment
Frankly, some it just sounds like reasons to use our brains even less than we already do, though it’s not clear for what purpose. I mean, what else could you be engaged in instead if you are browsing items in a store, or navigating in a foreign country, or even meeting people you’ve met before? It’s not like we would be writing poetry while the gadget looks up price information.
I think AR glasses have the potential to be very successful. Just look at companies like xReal to see the recent advancements in tracking and optics. Being able to see the real world rather than passthrough video and not be encumbered by weighty headgear is a massive improvement over Vision Pro, and really the only deficit is that the FOV is smaller (something that is improving over time but probably also an inherent downside).
But the product still needs to be conceptualized in a way that corrects Vision Pro's deficiencies. I don't think people want yet-another-platform to manage and they don't want battery charge anxiety. They want instead "headphones for their eyes" that actually simplify their lives and make them more productive. To reduce heat and battery issues iPhone or Mac should do the compute. This would also reduce the cost. Connecting the glasses to Mac should act as a monitor / headphones. Connecting to iPhone should allow you to handoff your current context seamlessly to the glasses. But fundamentally it should act more as an accessory than a platform unto itself.
But the product still needs to be conceptualized in a way that corrects Vision Pro's deficiencies. I don't think people want yet-another-platform to manage and they don't want battery charge anxiety. They want instead "headphones for their eyes" that actually simplify their lives and make them more productive. To reduce heat and battery issues iPhone or Mac should do the compute. This would also reduce the cost. Connecting the glasses to Mac should act as a monitor / headphones. Connecting to iPhone should allow you to handoff your current context seamlessly to the glasses. But fundamentally it should act more as an accessory than a platform unto itself.
If only there were a way to work on two things at once. That'd be crazy, huh?
To the push: Imagine just one device.
As far as lense technology: Sounds like an engineering problem, and one that I think might have been solved.
If the AVP in 5 years were designed in the realm of “glasses-ness” (that is not classified as goggles) I don’t doubt they’d be quite profitable. And there must be a sizable population that would use it as an iPhone and Apple Watch replacement, maybe even Mac.
Didn’t you write the same thing about the Apple Phone in 2005?
One device that does most things badly is less useful that several devices that do things better. A crescent wrench is one tool for many bolts, but it's terrible compared to a set of 6-point wrenches.
AR (and rarely VR) has it's uses, no doubt...but as the main day-to-day device for most? LOL.
Last edited:
If Apple would just ship a nice line of sunglasses with built-in AirPods, they could sell millions of them.
No one wants or needs ugly AR displays on their face, as we saw with Vision Pro. They're at least a decade away from anything that will hit a mass market.
No one wants or needs ugly AR displays on their face, as we saw with Vision Pro. They're at least a decade away from anything that will hit a mass market.
Not interested in the Vision Pro, it's never been appealing to me.
Minimalistic smart glasses on the other hand... I see the potential with those. They would be good for getting walking directions, getting instant measurements of something you're standing in front of, and even things like getting more information of products at stores. It doesn't even need to be entirely retail. What about looking and asking the glasses for nutritional information?
I think there could be many use cases, and they could be a hit if affordable enough.
Minimalistic smart glasses on the other hand... I see the potential with those. They would be good for getting walking directions, getting instant measurements of something you're standing in front of, and even things like getting more information of products at stores. It doesn't even need to be entirely retail. What about looking and asking the glasses for nutritional information?
I think there could be many use cases, and they could be a hit if affordable enough.
Apple Intelligence = vaporware
Bloated MacOS, iOS, iPadOS
Siri worse than ever
HomePods worse than ever
APM update that wasn’t
CarPlay2 = vaporware
But at least AVP will someday look and wear like regular glasses. Right?
…
Right?
Well of course if your imagination is going to create something that does most things badly.
I’m not sure you have your fallacies correct. But sometimes a straw man can keep from falling down a slippery slope.
For the love of God, Apple....come on!!!!! Focus on your bread and butter, it desperately needs the attention and stop with the wearable face garbage.
Interacting with a device using my voice instead of my fingers is bad. It's not as accurate, it's not private, it disturbs a quiet environment (office, work, school, social gatherings), and it's obnoxious and confusing to those around me..
Why, when they already have AirPods? You'd have to take the sunglasses off when you went inside, and you don't have to do that with AirPods.
Unless the glasses are "smart" somehow, I don't see what they add to the AirPods.