So he's doubling down on the brand failure. OK, let's see how that plays out in 10 years. is 10 years "long-term" in Cook's eyes?
He has no vision. This is not sustainable and already the writing is on the walls for failure. Declining phone sales for 3 years (this year will make 4) 4 years running. Not a good sign.
The stock has more than tripled since Cook took over, outperforming the broader market by 80%.
That's why investors voted to keep the entire board less than a year ago. He's making investors a ton of money. That's a fact.
Secondly, long term is not a 3 month stock pullback. He's led Apple through many of those and the stock always makes new highs.
Third, the company is performing brilliantly, particularly from a financial perspective. This revenue shortfall seems to be contained in China (they told us the shortfall was over 100% a result of China) and the other businesses are doing extremely well.
Services 25% growth
Wearable 50% growth
Non-iPhone biz 19% growth
Double digit iPad growth
Record revenue in US, Canada, Germany, Korea, Italy, and Netherlands.
Fourth, iPhone sales have not declined 4 years running. Completely false. They decline ONE year from the outlier of 2015 and then increase every year after that.
iPhone sales unit sales have been flat, or up small the last 3 years and 2015 was an outlier large screen iPhone year:
2015: 231M
2016: 211M
2017: 216M
2018: 217M
Source: 10k
iPhone revenue has been UP the last 3 years, and up 17% in the the most recent year.
2016: $136B
2017: $141B
2018: $166B
Source: 10k