I wouldn't be too concerned if I were her.
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Ok, that was a LOL quote of the day!
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Apple CEO Tim Cook Calls New 'Haunted Empire' Book 'Nonsense'
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I wouldn't be too concerned if I were her.
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Ok, that was a LOL quote of the day!
I used to work in the publishing industry. Most quotes you see weren't written by those people. They usually never even read the book. The editors usually write that stuff and get the person's blessing to use it.
This book is being panned for good reason. One review that I think is spot on: http://www.theguardian.com/technology/2014/mar/10/haunted-empire-book-review
Maybe if Tim Cook released an actual product people wouldn't be saying Apple is losing its innovative edge.
Every single Apple product with the exception of the Mac Pro (according to the MacRumors buyers guide) has or will reach its end of life shortly.
I mean hell, release a MacPro and market how many 4K displays it can support and then keep your 3 year old Thunderbolt display on the market? Laughable.
MacMini? LOL.
And that doesn't even touch any new product segments which Apple needs to introduce to get back to growth.
Every single Apple product with the exception of the Mac Pro (according to the MacRumors buyers guide) has or will reach its end of life shortly.
I mean hell, release a MacPro and market how many 4K displays it can support and then keep your 3 year old Thunderbolt display on the market? Laughable.
MacMini? LOL.
And that doesn't even touch any new product segments which Apple needs to introduce to get back to growth.
If you were really following Apple news you'd know that 10.9.3 is preparing for retina displays.
Everyone is saying it because Cook hasn't done anything to change the perception.
Google is releasing innovative products left and right (weather they are marketable/practical is another thing) but it shows that they are pushing (or at least attempting to push) technology forward.
Apple can't even update their Mac Mini or release a 4K display.
Apple HAS gotten stagnant and stale and has done nothing to change the perception.
90% of life is perception.
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Oh how nice.
Ill prepare in one hand a **** in another and see which one fills up first.
"My hope in writing this book was to be thought-provoking and to start a conversation which I'm glad it has."
BS.
Her hope in writing this book was to gain popularity and cash.
Any book with Apple or Jobs in the title will sell a ton of copies whether it's truth or nonsense.
BS.
Her hope in writing this book was to gain popularity and cash.
Any book with Apple or Jobs in the title will sell a ton of copies whether it's truth or nonsense.
When you are the biggest company like Apple, you are also the biggest target. Tim should not have reacted strongly to a book like that. He should fight with unveiling new products, not words. There are just too many people out there with negative opinions about Apple.
I'm betting you think it's spot on because that's what you wanted to read/hear.
She said the book must've hit a nerve with the reaction she got from Tim Cook. Of course, she really couldn't admit the other obvious possibility - that her book was utter tripe - now, could she? Or that, as MacRumors has suggested, she started with one viewpoint and cherry-picked all of the "data" that only supported her conclusion.
It's spot on because it's true. Her gaps in logic, her ascribing meaning where there isn't any, her painting of individuals are dubious and duplicitous (when necessary to suit her thesis).... It's embarrassing. She gives her dirt dishing such sanctimonious gravity... It's as though she is the arbiter of the Jobsian ideal, and everyone at Apple is condemned.
Tim Cook probably publicly labeled this book nonsense because he felt betrayed by the author, who once had special access to Apple. Wouldn't be surprised if some of the execs she interviewed feel like they were manipulated. She just wants to sell a book.
Hm, so far Apple could not even master mac mini specs bump. Pathetic!
Until mac mini is updated, you, Tim Cook, is fool of it. Ha-Ha
Until mac mini is updated, you, Tim Cook, is fool of it. Ha-Ha
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It's quite easy to prove something positive. Just point to it and say "there it is". It's impossible to prove something negative, as you have to invalidate an infinite amount of outcomes. This book is attempting to prove a negative, and I think she does a pretty good job. In short, this is a book that's saying what's already on everyone's mind.
Clearly Apple is not as strong now with SJ gone, but in trouble? come on, with the cash they have they can reinvent themselves a hundred times and still come out of the pile of **** smelling like roses. Doomed is nothing but hyperbole to sell books/blog clicks etc...
If Samsung, HTC, LG etc... etc.. etc.. can copy Apple and make a go at it, Apple sure as hell can have some years to "find it's new direction". Hell the fall out of a stagnate Apple is it will cripple the copy cats as they won't know what to build. We have already seen HTC try to build something new and creative with the HTC One and their financials show how well that went. Samsung is the only company with solid financials that might have a chance to fly on it's own if Apple doesn't show them what the "next big thing" is. Once Apple shows them they will copy it, make it plastic and sell it. The true "Haunted Empire" is the slew of Chinese copy cats that wait to see what Apple is doing next.
If Samsung, HTC, LG etc... etc.. etc.. can copy Apple and make a go at it, Apple sure as hell can have some years to "find it's new direction". Hell the fall out of a stagnate Apple is it will cripple the copy cats as they won't know what to build. We have already seen HTC try to build something new and creative with the HTC One and their financials show how well that went. Samsung is the only company with solid financials that might have a chance to fly on it's own if Apple doesn't show them what the "next big thing" is. Once Apple shows them they will copy it, make it plastic and sell it. The true "Haunted Empire" is the slew of Chinese copy cats that wait to see what Apple is doing next.
"For Tim Cook to have such strong feelings about the book, it must have touched a nerve, Kane said. "Even I was surprised by my conclusions, so I understand the sentiment. I'm happy to speak with him or anyone at Apple in public or private. My hope in writing this book was to be thought-provoking and to start a conversation use flamebait to sell lots of books which I'm glad it has."
Fixed that for her.
Fixed that for her.
If you liked the book as much as I did, be sure to leave a review for it at Amazon:
Haunted Empire Apple After Steve - Amazon Reviews
Someone is bound to give it more than one star, eventually...
!
Haunted Empire Apple After Steve - Amazon Reviews
Someone is bound to give it more than one star, eventually...
!
As an Amazon Associate, MacRumors earns a commission from qualifying purchases made through links in this post.
They are?
GoogleGlasses were an interesting experiment that's become a standing joke.
Google+ is moribund.
Google's self driving cars are very advanced, but nothing has been done with the technology.
Not a month goes by without Google announcing that some product or service they developed (or ones developed by other companies that they bought) and announced with a lot of fanfare is being closed due to lack of interest, both from customers and, to be blunt, the programmers at Google.
Frankly GoogleDocs, GoogleMaps, and Android seem to me to be the only products they've released that have done well (aside from mining your data and selling it to anyone with cash). Pretty much everything else feels like something their programmers thought up because it sounded cool, and then they got bored and lost interest. In many ways they remind me of a kid with a new toy.
There's more to "releasing innovative products" than announcing something, running a beta, and then going off to play with something else.
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Apple has never been a company to release as many products as possible to see which one(s) might stick.
