Apple CEO Tim Cook Compares Vision Pro 'Moment' to iPhone and Mac

[thiscatisfat]

YOU WISH. It’s not even close. The iPhone was super cool, this thing is creepy and frightening. Especially with those ads.

 

[henkie]

I don’t understand the hate. It’s the first version and people are acting like the price is never going to come down, more developers aren’t going to make apps the VP, improvements won’t be made to the headset or the software won’t get new features.

Patience people. Wait on V2 or V3 in a few years if V1 isn’t your cup of tea.

I do not see the practical benefit of it:
There are no games
Productivity…meh
Maybe movies? But then again: I feel movies are a bit of a social gathering (at least, for me).
But….the first iPhone was not that practical as well: it did not even have 3G, App Store nor copy paste. And see what happened…
Additionally, a mint condition first iphobe still in packaging is now worth a lot of money. Just buy a Vision Pro, do NOT unpack it (especially since it is of limited usability), wait 10-15 years, profit! Thank me later

 

[Topfry]

if Apple want to create this space it has to start with a first gen product at some point. I don’t like it, it has a hair raising price and have serious doubts it can survive for gen 2, but glad it’s in the world. like someone else said I would have loved to see the version Jobs might have released, but that’s too easy.

 

[tyranne201]

not at all. iPhone and iPad were products for the masses. this is not it. this is a product for the rich, the niche. like Steve Jobs always hated.

 

[tyranne201]

Not for Everyone! Has possibilities more so for gamers and Business . Apps will make or break this AVP

this is a product with slow pace. it will not be like the iPhone or iPad. maybe in 50 years we will look back at this product as the start of everything. but definitely it is a very slow pace market.

 

[Topfry]

not at all. iPhone and iPad were products for the masses. this is not it. this is a product for the rich, the niche. like Steve Jobs always hated.

Agreed it’s actually what I meant to say - it would be a very different product if released at all. I do believe there’s something here, in VR that is, not sure if this approach is it. A couple of years ago saw an opera in london in vr ( was with an oculus I think) the experience took place between rooms and you were led around by the animations. It was amazing, and a new kind of performance. I was glad to get it off my head at the end tho. Any kind entertainment you can’t wait to be over, isn’t entertaining.

 

[DJTaurus]

This is a rich people's toy. it's like people are bragging about their Porsche. Normal people can't relate and will ignore it. Working people won't bother because they have no use for it and it's a waste of money.

Yes in a way but this product it’s gonna have a mass market price in the future in a cheaper version and we are talking about a niche category. Even Sonys psvr2 is dying. No updates from Sony and zero marketing push….they don’t care.

 

[deijmaster]

Let’s see what happens.

It will most probably be a back room product.

 

[deijmaster]

The Mac was instantly desirable. The iPhone was instantly desirable.
These AR goggles? Most people aren’t even slightly interested in it.
Curious? Yes. Want one? No.

💯

 

[deijmaster]

For most Apple products it was never about the potential, they just worked and had core abilities and grew from there. Potential is nice to have, but should never be a sales point. Great car, it has the potential to move me around - not good.

 

[vipergts2207]

That clown can't even design software that isn't riddled with bugs, so much so that just about everyone waits for the .1 version to upgrade, and you want him in charge of Apple?

So bugs are just on him? The fish rots from the head so I’m not sure why you give Tim a pass on this lol.

 

[zoozx]

It lacks a price for everyday consumer even at a splurge price.

 

[Uofmtiger]

For most Apple products it was never about the potential, they just worked and had core abilities and grew from there. Potential is nice to have, but should never be a sales point. Great car, it has the potential to move me around - not good.

I think those other products had the right form factor for the time. Personally, I was waiting on the App Store to get on the iPhone, but I knew I would be switching when that happened ( I had a treo).

This is a bad form factor. Too heavy, goggles, etc. I can‘t see goggles ever being mass market.. especially at this price point. As someone said above, the Xreal form factor ( more like sunglasses) has more mass market appeal, if people actually want to use a wearable on their face. I am still not sure this is the future. I guess time will tell.

 

[nfl46]

I do not see the practical benefit of it:
There are no games
Productivity…meh
Maybe movies? But then again: I feel movies are a bit of a social gathering (at least, for me).
But….the first iPhone was not that practical as well: it did not even have 3G, App Store nor copy paste. And see what happened…
Additionally, a mint condition first iphobe still in packaging is now worth a lot of money. Just buy a Vision Pro, do NOT unpack it (especially since it is of limited usability), wait 10-15 years, profit! Thank me later

It’s day 2 of it being officially released. Lol. You guys want the Vision Pro to be on the same level as the iPhone (Apple has been trying to perfect it since 2007). Let’s give the Vision Pro 16/17 years of releases like the iPhone and see where it is then. Heck the Vision Pro we see today could be a soft eye contact in 16/17 years from now. Lol

 

[spinedoc77]

There's such a thing as a "healthy dose of cynicism" but these days a lot of folks are overdosing on it because apparently moderation is a sign of weakness, or something like that.

I would have been surprised if Tim Cook just treated today like any other day in the office. Obviously he's going to make the rounds for a new product line. Whatever he does is a no-win with the peanut gallery who seem to think they know how to run Apple better than him.

As a shareholder I'd like to know which direction Apple is going in, and so far they haven't shown anything more than a glorified VR headset without mass market gaming support and virtually no AR to speak of. If anyone will usher in AR/VR it will be Apple as they have trillions to spend to make this a reality, I just don't see that mass market consumer appeal or any killer apps with today's product, or the roadmap how they will get there. Everyone keeps saying "wait 5 years to see what they come up with," but if every publicly traded company said this there would be a serious investor reckoning.

 

[spinedoc77]

Couldn't make work? That absolutely makes no sense. All of the needed elements that AR needs to "work" have already been demonstrated on AVP.

You may not be aware that AR applications are usually very "application specific," and not general purpose like what we've seen demonstrated so far (multiple large virtual displays in one's living room - to watch immersive movies or to do computing).

What does "application specific" mean?

Here's a very simple easy to understand example: Landscape design. Where a homeowner or landscape architect can walk through a new home's bare outdoor space and create an interesting design consisting of hardscape, trees, mounds, plants, shrubs, walkways, water features, etc, etc, from a large menu of different possibilities, and setting them in place in/on the ground and ending up with a nice design that can be "walked trough." Each of those elements, such as plants, can be substituted with different options, until the homeowner or landscape architect is happy with the result.

But... Software first needs to be written by developers (or Apple) to address that specific purpose.

The above is a very simple example, and is just one of hundreds/thousands of possibilities. A couple dozen of which I've written about in the past.


Again... those apps need to first be created. By developers or Apple.

They will come from creative people with fertile imaginations.

VR headsets with passthrough have been around for a long time now, yet we don't see them taking over any industries. Apple has released a product with much higher specs and much better passthrough, I'll give them that, so maybe that's what's needed to push the market in that direction. Although personally I doubt it, at least for this round, lots of reviews which note the less than perfect implemetation from reduced FOV, to color gamut, latency, and a myriad of other factors which make this too far removed from just using your eyes. I totally get where you are coming from, and don't disagree in the least, it's just going to take many more iterations and a much lighter, more ergonomic package, and for mass market appeal it needs to be cheaper.

My hope is that Apple spurs on competitors, elevating the entire market segment just like they have done with smartphones and tablets. You can already see Meta pivoting as they announced the ability to see spatial video and use pinch gestures on the Quest 3. I'm sure they are busy re-designing the Quest 4 and Quest Pro 2 now that they see what Apple has released. But at the same time I really really hope many of these companies do NOT follow the VP design, there are already AR/VR headsets with pretty similar specs which are much smaller, lighter, and more ergonomic available today so we know the technology is there. So vice versa, I also hope competetion spurs Apple to do better then the monstrosity they released.

 

[onenorth]

As a shareholder I'd like to know which direction Apple is going in, and so far they haven't shown anything more than a glorified VR headset without mass market gaming support and virtually no AR to speak of. If anyone will usher in AR/VR it will be Apple as they have trillions to spend to make this a reality, I just don't see that mass market consumer appeal or any killer apps with today's product, or the roadmap how they will get there. Everyone keeps saying "wait 5 years to see what they come up with," but if every publicly traded company said this there would be a serious investor reckoning.

Shareholders always want instant gratification and year-over-year gains. It’s not always reasonable especially with tech. And not reasonable to live in the past conjuring the spirit of Steve Jobs. I understand the anxiety here, but not all of the pessimism. And if unhappy, there are always other places to invest!

 

[VisceralRealist]

YOU WISH. It’s not even close. The iPhone was super cool, this thing is creepy and frightening. Especially with those ads.

It is not even close, creepiness notwithstanding.

When the iPhone came out, everyone had phones. The iPhone just convinced people that they wanted a smartphone. It was the phone that people already had, but on crack. And it was amazing.

Very few people have AR/VR headsets. This is not just making a massive improvement to the thing that everyone already owns. This is an entirely new category that has not seen anywhere near the level of adoption that phones had in 2007. That doesn't mean it will fail, but it being constantly compared to the iPhone is frustrating, because there are massive differences.

 

[spinedoc77]

Shareholders always want instant gratification and year-over-year gains. It’s not always reasonable especially with tech. And not reasonable to live in the past conjuring the spirit of Steve Jobs. I understand the anxiety here, but not all of the pessimism. And if unhappy, there are always other places to invest!

That's not fully accurate, not all shareholders want instant gratification. One of the people I follow the most is Warren Buffet, who's mantra is to look at the fundamentals of a company including what they offer and why. I invest a lot into Apple stock precisely because it's one of Buffet's favorites, and I think they still have plenty of reasons why their stock is a buy even if the VP fails (which I don't think it will, it will just take several years). But in that same vein I think it's important to look at the "fundamentals" of the VP's business plan.

 

[turbineseaplane]

Everyone keeps saying "wait 5 years to see what they come up with," but if every publicly traded company said this there would be a serious investor reckoning.

And beyond that, the implication seems to be "get something out there" basically so third party developers can come up with a useful purpose for this thing.

Apple used to create the best software for their platforms -- now they are just hoping someone out there can create something great for AVP so it has a reason for being.

Sad times indeed.

 

[henkie]

I don’t understand the hate. It’s the first version and people are acting like the price is never going to come down, more developers aren’t going to make apps the VP, improvements won’t be made to the headset or the software won’t get new features.

Patience people. Wait on V2 or V3 in a few years if V1 isn’t your cup of tea.

I do not see the practical benefit of it:
There are no games
Productivity…meh
Maybe movies? But then again: I feel movies are a bit of a social gathering (at least, for me).
But….the first iPhone was not that practical as well: it did not even have 3G, App Store nor copy paste. And see what happened…
Additionally, a mint condition first iphobe still in packaging is now worth a lot of money. Just buy a Vision Pro, do NOT unpack it (especially since it is of limited usability), wait 10-15 years, profit! Thank me later

It’s day 2 of it being officially released. Lol. You guys want the Vision Pro to be on the same level as the iPhone (Apple has been trying to perfect it since 2007). Let’s give the Vision Pro 16/17 years of releases like the iPhone and see where it is then. Heck the Vision Pro we see today could be a soft eye contact in 16/17 years from now. Lol

That is what I tried to convey here. The first iPhone also was a new market, had somewhat limited functionality, but the UI was great (ie sounds like AVP?). And now look how the iPhone turned into a behemoth. If you would have a mint condition first edition iPhone you could get some decent money for it. Something similar might happen with the AVP.

 

[bgillander]

Well, not rreally. Pockets PCs were the first true modern smartphone. Palm also had a cellular enabled Palm Pilot phone before Apple. Blackberry too. But Pocket PCs were the first smartphones to do all the things iPhones could do - run apps from app stores, wifi and bluetooth, read and listen to books and music, GPS maps, games. Stuff like that. And of course, be a phone.

Apple did invent the centralized app store, which made them easier to use and that's what made the smartphone mainstream and not just for geeks like me.

I personally thought the tiny stylus on mine was a huge pain. History may like to say those used touchscreens, but you actually got to touch the iPhone screen and that might just be one teeny, tiny detail in the true definition of true modern smartphone.

 

[bgillander]

As a shareholder I'd like to know which direction Apple is going in, and so far they haven't shown anything more than a glorified VR headset without mass market gaming support and virtually no AR to speak of. If anyone will usher in AR/VR it will be Apple as they have trillions to spend to make this a reality, I just don't see that mass market consumer appeal or any killer apps with today's product, or the roadmap how they will get there. Everyone keeps saying "wait 5 years to see what they come up with," but if every publicly traded company said this there would be a serious investor reckoning.

As a shareholder, I intend to sell my stock if I ever feel Apple’s product development and design is being driven by shareholders.

 

[krspkbl]

And just like the iPhone it's going to take a good few generations before it's actually good and worth buying.

The price needs to come down too.

Hopefully the current beta testers support it enough for Apple to keep it alive. There's no way on this earth that I'm paying £3,500 for this headset lmfao. Wake me up when the hardware/software has matured and there is a <£1,000 option and I can use it for more than 3-4 hours without having to jack into a wall.

 

[bgillander]

But at the same time I really really hope many of these companies do NOT follow the VP design, there are already AR/VR headsets with pretty similar specs which are much smaller, lighter, and more ergonomic available today so we know the technology is there. So vice versa, I also hope competetion spurs Apple to do better than the monstrosity they released.

Can you please name the headsets you are thinking of here, because I thought I had a fairly decent knowledge of VR and I cannot think of one, let alone many companies making anything with the description you just gave. Apparently, I need to do some more research. (The blowout pricing on the Vive XR Elite sounds temping, except I read some reviews, so I assume you aren’t talking about that one.)