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Apple CEO Tim Cook: 'Demand Was Stronger Towards iPhone 7 Plus Than We Expected'
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We clearly see a trend pushing people towards lager phones. This shouldn't come as a surprise to anyone, especially not Apple whom was rather late with moving away from from their 4,0-inch size they insisted on for way too long compared to the rest of the market.
There will of course be a market for smaller phones, not everyone wants to have a huge phone in their pockets. But most people do not find it all that difficult to carry around a Galaxy S7 Edge, S8+ or a iPhone 6S / 7 Plus. And people tend to use their phone as their primary device in this day and age so the larger display comes in handy.
I highly doubt it's the segmentet features of the Plus model causing this jump in sales of larger phones. This trend goes for the entire market, not just Apple. And the Plus doesn't really offer anything that meaningful compared to the non-Plus model. Apple is one of rather few that doesn't differentiate their non-Plus and their Plus model in terms of overall capabilities and performance by gimping it's SoC.
The only real difference is the dual-camera (who really cares?). All you get is optical zoom that people tend to never use and a nice bokeh effect if you are to enable it, have the correct lighting and distance to whatever you want to take a picture off. And of course you get the larger display (duh..) and larger battery as a result of the phone begin larger in size so you can cram a larger battery inside of it. And that's it.
There will of course be a market for smaller phones, not everyone wants to have a huge phone in their pockets. But most people do not find it all that difficult to carry around a Galaxy S7 Edge, S8+ or a iPhone 6S / 7 Plus. And people tend to use their phone as their primary device in this day and age so the larger display comes in handy.
I highly doubt it's the segmentet features of the Plus model causing this jump in sales of larger phones. This trend goes for the entire market, not just Apple. And the Plus doesn't really offer anything that meaningful compared to the non-Plus model. Apple is one of rather few that doesn't differentiate their non-Plus and their Plus model in terms of overall capabilities and performance by gimping it's SoC.
The only real difference is the dual-camera (who really cares?). All you get is optical zoom that people tend to never use and a nice bokeh effect if you are to enable it, have the correct lighting and distance to whatever you want to take a picture off. And of course you get the larger display (duh..) and larger battery as a result of the phone begin larger in size so you can cram a larger battery inside of it. And that's it.
YOU have zero inclination of what manufacturing is and you expect Apple to "Learn" something from a NEWLY released popular product that has in high demand since it's debut? They Make adjustments as needed during the production process to either accelerate or decrease based on sales And availability.
The Exact same thing happened with the Apple Watch when it debuted, Apple undermined it's overall popularity and they weren't sure how sure it would potentially sell when it launched. So basically you're saying that Apple should have some sort of guarantee rate or unlimited data stock for a popular item that they have no idea how strong sales would be for a NEW product when it first launches. I think you have NO idea of what manufacturing adjustments means when a product is selling millions of units across the world.
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Spot on.
First they put OIS on the Plus only, then the dual camera. And battery life is better too, although they did a good job with iPhone 7 and the new A10.
I'm not a big fan of huge displays and with all those bezels iPhone 7+ is really too big for me, but dual camera is something I'm really interested to.
The main reason why I kept my 6s was the lack of dual camera on the 7
I prefer the size of the 7 but wanted the camera and battery life. I don't want a phone this big really but really wanted portrait mode.
Wasn't he saying that the extent to which people leaned toward the Plus was more than expected, not that that the lean itself was unexpected?
My guess is that consumers are gravitating to bigger phones because of convenience and simplicity -- they only one one device. This is one of the reasons iPad sales are in decline; why have two devices when one larger phone will accomplish what you need? I know I use my iPad less and less because of my Plus. An aging population, with vision issues, will also naturally go with a larger display.
That's what happens when you add really cool camera feature to Plus model only.
A lot of people viewed iPhone 7 (4.7) as not much different from 6S. But 7 Plus had something new. It was obvious people would want "newer" device.
Unfortunately, I don't like huge phones so I am stuck with 4.7 iPhone 7 but I would definitely buy new 8 even if only change is that 7 Plus camera added to smaller model
A lot of people viewed iPhone 7 (4.7) as not much different from 6S. But 7 Plus had something new. It was obvious people would want "newer" device.
Unfortunately, I don't like huge phones so I am stuck with 4.7 iPhone 7 but I would definitely buy new 8 even if only change is that 7 Plus camera added to smaller model
I had a similar experience. In my circle of friends/family I was the only one with the 6 Plus, they would all say its too big, how could you carry it?They do. People change their minds at the last minute in large scale at times. I for one was convinced that the + was never for me. My family had 6+ models. I would look at them and think "What a gaudy huge device." At the last minute I ordered a 7+ knowing that I had 14 days if I went into a state of confusion. I could never go back to the 4.7 now. Nor would I want anything larger in overall dimensions than a 7+ for a phone.
Now about 70% have the Plus model lol. The reasoning they give me now is "well i used two hands on the smaller one anyway".
It DOES offer something different and very valuable to me: a Qualcomm modem instead of an Intel modem. In Europe all the smaller phones are "Intel modem" phones. In the US, there are iPhones7 and 7plus with Qualcomm modems (Verizon/Sprint, A1660, A1661) and some iPhones7 with Intel modems (AT&T/T-Mobile, A1778, A1784). In Europe, the iPhone7 has got an Intel modem and the iPhone7plus has got a Qualcomm modem. I would really like to have gotten one of the plusses had I only known it as my iPhone7 has got (UMTS/LTE) connectivity issues where my wife's iPhone7 plus hasn't. I wouldn't mind the useless CDMA (in Europe) capability, either... The device has been replaced, the issue remains.
So instead of preordering my next iPhone I will carefully examine the specs and then make a (this time) informed choice.
H.
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I hope this doesn't mean they are going to focus on huge phones. I was a plus user and moved to the 7 and really don't want to go back.
Putting a better display, dual cameras, and essentially two day battery life in the plus is what is primarily driving the adoption, hopefully apple figures that into their calculations for future iPhones.
Putting a better display, dual cameras, and essentially two day battery life in the plus is what is primarily driving the adoption, hopefully apple figures that into their calculations for future iPhones.
You know this is like definitely not a goal for Apple? Selling more of the cheaper model than the more expensive one? If something, this is a win for Apple and a testimony that their strategy works.
maybe also include OIS in the non plus model then?
I totally hate the big phones (and missing headphone jack, …) but shooting a proper video from time to time I would also think twice weather to better get the plus for the optical image stabilization.
Really sucks that the already big enough, non-plus models don't have that, ... :-/
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Well, not really, people get rather disappointed about the lack of flexibility and options. I wand OIS and a headphone jack. I'm right now on a 6S, but if the trend continues my next phone will most likely be not from Apple, ... (and I have the 1st gen iPhone in my collection, next to my cube), …
I totally hate the big phones (and missing headphone jack, …) but shooting a proper video from time to time I would also think twice weather to better get the plus for the optical image stabilization.
Really sucks that the already big enough, non-plus models don't have that, ... :-/
[doublepost=1493819859][/doublepost]
Well, not really, people get rather disappointed about the lack of flexibility and options. I wand OIS and a headphone jack. I'm right now on a 6S, but if the trend continues my next phone will most likely be not from Apple, ... (and I have the 1st gen iPhone in my collection, next to my cube), …
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More excuses from the wizard of logistics. Let's see -- beef up the 7S's camera with a nifty optical zoom and psuedo-DOF but leave the 7 pretty much the same feature-wise as the 6. Did TC really not think the phone with the real improvements wouldn't sell better than the one with the minor clean up? Does TC even understand it's customers anymore or does it make decisions via the Executive Dart Board Set?
I had a 6 and did not have any impetus to upgrade to a 7, though I usually do upgrade every two years. Eventually I did upgrade to a 7 because the 6 started to randomly shut down on me after battery dipped below 50% and it was unproductive -- friends w/ 6 also complained they experienced this too after iOS 10 was released. Hmm.
I had a 6 and did not have any impetus to upgrade to a 7, though I usually do upgrade every two years. Eventually I did upgrade to a 7 because the 6 started to randomly shut down on me after battery dipped below 50% and it was unproductive -- friends w/ 6 also complained they experienced this too after iOS 10 was released. Hmm.
maybe people's eyes are getting worse due to so much more screen use?
I know I don't particularly want to carry around a bigger device, but I think my next phone will probably be a plus size because it's getting harder to see, and I notice it takes a moment for my eyes to shift focus to see far away things when I look up...
getting old.
I know I don't particularly want to carry around a bigger device, but I think my next phone will probably be a plus size because it's getting harder to see, and I notice it takes a moment for my eyes to shift focus to see far away things when I look up...
getting old.
Hasn't the Plus always been the better seller since it's introduction. Not sure why they don't have a shortage of regular iPhones with the Plus being readily available as a way to get those to upgrade to the larger iPhone.
Several times a year, we have to hear how Tim Cook underestimated demand for a product.
I doubt the average Joe care about dual cam and they don't even know what portrait mode is. "Yeah I'm going to buy a 7 Plus so I can use portrait mode". It's just the big screen.
It would have been a more even distribution. I know the majority of people that purchased the 7+ didn't want the size, but they were willing to sacrifice the comfort for portrait mode. They've also had numerous issues with dropping their phones because they're just too large for their hands.
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Wrong. It was the portrait mode. Or at least in stores thats what people cared about.
Lol did you just compare an innocent person being bloodied and drug off of an airplane to a headphone's product launch? Glad to see your priorities are in order
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6+ Demand wasn't very high at all. It was maybe a 1:7 ratio of people buying the plus to the standard. Coming from someone who worked in a store for both launches.