Apple under Tim is awful. He has sacrificed Steve’s vision for the sake of record profit. Cutting quality wherever possible.
The employee morale is low. Just today they informed all Creative staff at retail their jobs are basically turning into sales. No more excellent in-store educational experiences. Long time employees hate what it’s becoming. No wonder our co-workers in NYC are unionizing.
The guy is making so much money because he’s letting the frontline worker’s quality of life diminish, as well as the white glove in store experience that Steve envisioned. Even our t-shirts are lower quality.
I used to love working for Apple. It was special. We were treated so well. Now it’s just gross. A clear money grab. That’s all they want from us now. Line the pockets of corporate. Bleed the retail staff. Please the shareholder instead of the customers & employees, forget the old Steve credo that Apple’s most important asset is it’s people.
The fact that Deirdre O’Brian had to show up unannounced at a Maryland store for damage control 2wks ago illustrates this national employee morale issue.
Ten years ago it was awesome. Innovative. Thrilling even. Like working for Thomas Edison & PT Barnum.
Now, it’s like when Subway was known for “eat fresh”, got the good reputation for healthy sandwiches, then switched to cheap meats.
The Target guy turned the Apple Experience into cheap meats.
But hey, congrats on the wealth, Tim.