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Apple CEO Tim Cook: 'I Do Think Price is a Factor' in Declining iPhone Upgrades
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Easy fix:
+ offer phones in small, medium, large (small being SE size, large being BIG)
+ get the price down reasonable again
+ update the OS adding features long requested, while updating the appearance
+ get rid of the that damn notch!!!!
+ offer phones in small, medium, large (small being SE size, large being BIG)
+ get the price down reasonable again
+ update the OS adding features long requested, while updating the appearance
+ get rid of the that damn notch!!!!
Because shareholders overwhelmingly voted FOR the board less than a year ago and he’s made us a ton of money, easily outperforming the broader market?
Cook’s performance is measureable in the share price.
Look how AAPL has outperformed the S&P 500 since he took over. Simple. He stops doing that, he’s out.
Even with the last 3 month correction (which has been widespread, particularly in the Nasdaq) he’s outperformed handily.
Ah, share price for a bunch of greedy bums over making a solid product that the masses want and need.
Fascinating! First, the Mac. Now the iPhone?
In all seriousness, it’s interesting that perception exists because it may reveal what’s fundamentally different about innovation under Cook’s watch. The Mac and its OS was reinvented several times over several decades. It never got boring. Apple continued to find potential in the Mac until Cook inherited it. Ten years under Cook, the relatively young iPhone is struggling to ellicit excitement and justify its cost, while the even younger iPad is under pressure to equal the phone’s popularity, but is suffering an identity crisis in the process. Luckily, there is the watch…and Homepod…and Carpool Karaoke…to compensate for a lack of renewed value in the other products. In other words, Cook’s Apple is obsessed with finding the next product, rather than finding more purpose in its existing ones.
Welcome to business.Ah, share price for a bunch of greedy bums over making a solid product that the masses want and need.
Bums don’t own stocks, btw. They complain about the machine that gives them everything they love.
I’ve been using an iPhone since the first generation. I have upgraded and bought new phones several times. I held onto my 6+ for way too long because I couldn’t afford $1000+ to get a new phone. First time in 10 years I had to resort to a used iPhone because the new ones were out of my price range. Yes price is a huge contributing factor to people not upgrading.
generally US economy is slowing down, there are more baby boomers are retiring every day. it is great apple able to pull off sales in USA. people do not seem to save for retirement wonder why 
lolz.
$650, $750 ($199,$299) anything beyond for a phone is expensive (that with att/verizon subsidiary). Not sure how long ATT/verizon will keep doing this subsidiary or monthly installment credit. (read the Japan story where the wireless providers said NO to giving apple money).
$80 billion only HP, Dell, Lenovo and other tech companies can only dream of. Wish everyone get the pie of the technology spending so that there is jobs for everyone. Apple has enough billionaires already!
Looking 32GB iDevices, 128GB Macs, apple is just after money, period.
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guess att, verizon makes lot of money to keep paying apple
lolz. $650, $750 ($199,$299) anything beyond for a phone is expensive (that with att/verizon subsidiary). Not sure how long ATT/verizon will keep doing this subsidiary or monthly installment credit. (read the Japan story where the wireless providers said NO to giving apple money).
$80 billion only HP, Dell, Lenovo and other tech companies can only dream of. Wish everyone get the pie of the technology spending so that there is jobs for everyone. Apple has enough billionaires already!
Looking 32GB iDevices, 128GB Macs, apple is just after money, period.
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Most of the USA upgrades are like that, either two year contract (now it is two year monthly credit). You trade in iPhone so you do not even need to pay the down payment ($199,$299)
guess att, verizon makes lot of money to keep paying apple
People are tired of scams and high prices.
Almost $2000 USD for an iPhone XS Max?
Wake up Tim.
Almost $2000 USD for an iPhone XS Max?
Wake up Tim.
For me, it is the law of diminishing returns and this pricing makes it more obvious. I just spent my extra money on items that give me more bang for the buck... though, I am sure this type of comparison is different for other people.
I am still happy with my 7plus and the pricing made this something other than an impulsive option. I had to think about it and it just wasn’t worth the expense.
During today's earnings call for the first fiscal quarter of 2019, Apple CEO Tim Cook was asked whether he thought that the pricing of the iPhone XR, XS, and iPhone XS Max was too high.
In response, Cook said that while he didn't feel that was as much of a factor in the United States, it was an issue in emerging markets.
The iPhone XS is priced the same as the iPhone X at $999, while the iPhone XS Max, a new device, was $100 more. The XR, at $749, was priced to be right in the middle of the entry level iPhone 8 and iPhone 8 Plus models. Cook said that's a "pretty small difference in the United States compared to last year."
In emerging markets, however, iPhone pricing was an issue due to the strength of the dollar. Foreign exchange rates amplified the pricing increases leading to weaker sales. Cook says that in January, in some locations, the company has absorbed all or part of the currency movements compared to a year ago, getting closer to local price compared to a year ago.
Cook in an interview with Reuters earlier today said that Apple is lowering iPhone prices in some emerging markets.
In developed markets, like Japan, a lack of subsidies has also become a major factor. Even in the U.S., where subsidies have been phased out for several years, Cook said that a person who last purchased an iPhone 6 or 6s for $199 when subsidies were still in place may be reluctant to upgrade to a device that costs upwards of $749 without subsidies.
Apple is working to address the subsidy issue with trade-ins and installment payments.
Cook in a separate statement said all of Apple's devices are designed to last. "We do design our products to last as long as possible," he said. Some customers choose to hold on to those products for as long as possible, while some trade them in. Apple's product cycle has indeed extended and upgrades were less than anticipated last quarter, but Cook says he doesn't know where that will go in the future.
"I'm convinced that making a great product that is high quality is the best thing for the customer. That's the way we look at it."
Article Link: Apple CEO Tim Cook: 'I Do Think Price is a Factor' in Declining iPhone Upgrades
Ah, share price for a bunch of greedy bums over making a solid product that the masses want and need.
Running Apple isn’t a hobby of his and Apple isn’t a charity.
Why don’t people understand about basic business?
Mhh, are made for last long? I‘m a bit pissed off because I bought an MacBook Pro 2016:
- Keyboardissues
- Issues with overheating in some tasks
- Maybe in future it will has issues with the flexcable of the display
This isn‘t desingned for longlife!
- Keyboardissues
- Issues with overheating in some tasks
- Maybe in future it will has issues with the flexcable of the display
This isn‘t desingned for longlife!
Tim Cook is still in denial, that's why I switched to an Android flagship phone. Price is practical and features are more useful, unlike the iPhone, every year is getting boring.
How naive. I saw it for what it was. They were introducing a premium line they intended to keep so they could jack the price up 200-ish bucks.
And for those who missed the reality check, this statement was delusional nonsense as sales are down hard in the US as well.
No amount of "Apple magic" can make up for that ridiculous $1000 price difference. I've been an Apple nut through and through, my entire software ecosystem at home is Apple. But when I compare the prices of iPhone XS Max, other Apple products, competitor products, and then consider life's other increasing financial priorities, suddenly a deluxe phone that does pretty much the same thing as a standard one seems less and less appealing.
I personally think that the iPhone is too expensive, and as of now, we don’t have a killer feature that is causing everyone to upgrade like they did back in the day. I am personally happy with my iPhone X and if the iPhones do not change much this fall, I may just not upgrade again. I guess we will have to see.
Some readers here claim to have switched to Samsung or android phones, so why are you reading an Apple forum? I certainly don’t go reading websites and forums about products I don’t own.
Blaming the exchange rates is his sly way of pretending like Apple didn't make an egregious mistake in pricing this thing so high. It's not only the iPhone. It's the entire product line, which everything is stripped of important features, all for the sake of being "minimalist". All they're doing is sneakily increasing their margins on their products, and it's reached a breaking point I'm afraid.
That is the point. But some idiots say "iPhone XS is the same price as last year so it is ok." Hell no. That is not ok.