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During today's earnings call covering the first fiscal quarter of 2018, Apple CEO Tim Cook said that the iPhone X has "surpassed our expectations" and has been the "top selling iPhone" every week since it shipped in November.

Apple says the iPhone X, iPhone 8, and iPhone 8 Plus lineup brought in the highest revenue of any iPhone lineup in the company's history.

iphone-x-quad.jpg

Apple does not break down iPhone sales by model, but the company sold 77.3 million iPhones in total, which was below analyst expectations. iPhone average selling price was up thanks to the iPhone X, coming in at $796 compared to $695 in the year-ago quarter.

Cook also said that customer satisfaction is "off the charts" for the iPhone X, and that Face ID was "incredibly well received."

Cook was asked about the future of the iPhone X and whether Apple sees its lineup expanding to encompass two iPhone X-style devices in the future, and he of course declined to respond.

He did, however, say that Apple is "thrilled" with the reception to the iPhone X, and that with its launch, the company was setting up the next decade of development. "That's how we look at it, and that's the reason it's chock full of incredible innovations. So you can bet that we're pulling that string," Cook said.

Going forward, Apple CFO Luca Maestri said in answer to a question about slower growth in the coming quarter that Apple believes iPhone revenue will actually grow double digits compared to last year's March quarter. iPhone sell-through growth, he says, will be accelerating compared to the December quarter.

Apple's guidance for the second quarter of fiscal 2018 includes expected revenue of $60-$62 billion and gross margin between 38 and 38.5 percent.

Article Link: Apple CEO Tim Cook: iPhone X Has Been the Top Selling iPhone Every Week Since it Shipped
 
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Relentless Power

macrumors Nehalem
Jul 12, 2016
36,425
40,096
lol RIP iPhone X haters

The reality is, there are those who want the iPhone X to fail because of their own disapproval for the notch, price point, etc. But I think iPhone X given its wide availability had a strong start and has a bright future with Face ID. Even with iPhone X being a top-selling iPhone, you will still have those who will claim it's a failure.
 
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naturalstar

macrumors demi-goddess
Mar 9, 2012
2,278
3,787
Never doubted that the X was the top selling iPhone for Apple. I still don’t believe it’s worth the buy, but never had a doubt about its appeal to many others.

There are those who chose not to go with the X AND actually aren’t looking for Apple to fail.

Why it has to be so black and white around here is beyond me.
 

Cloudkicker

macrumors 6502
Nov 29, 2016
403
411
London, Canada/Los Angeles, CA
MacRumor forum “spin doctors” hard at work on this piece of information. They will not disappoint as usual.

They don't break down sales to individual models, "but trust us... X topped the charts EVERY week (gleaming ping from Tim's tooth)!". Yeah frickin' right.

If only non-Apple companies could get away w/ such blatant secrecy, partial lies & spin. This company's arrogance & contempt for its users is sickening, to me.
 

haydn!

macrumors 65816
Nov 10, 2008
1,086
1,206
UK
When your line-up consists of offering 8 different devices, it’s not hard for your most recent device to be the top selling one. Tim said it himself, the truth is in the long game, not a single 90 day period... let’s wait until we’re 365 days in and see where iPhone sales are then before declaring it a success or failure.
 
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jm001

macrumors 6502a
Sep 19, 2011
596
123
The reality is, there are those who want the iPhone X to fail because of their own disapproval for the notch, price point, etc. But I think iPhone X given its wide availability had a strong start and has a bright future with Face ID. Even with iPhone X being a top-selling iPhone, you will still have those who will claim it's a failure.

Yes. The key here is ANALYST EXPECTATIONS. These goons always shoot for the moon and it always sounds bad when a company doesn't perform to the analysts' expectations. How can record profits be a bad thing? Yet people will say it was a failure. The sales speak for themselves. The X and the 8's were, IMO, a success.
 

Cosmosent

macrumors 68020
Apr 20, 2016
2,246
2,579
La Jolla, CA
It will be interesting to see if the Faith Militant will still be buying the X during the current Qtr.

BTW, Faith Militant is a Ref to GoT.
 
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keysofanxiety

macrumors G3
Nov 23, 2011
9,534
25,293
They don't break down sales to individual models, "but trust us... X topped the charts EVERY week (gleaming ping from Tim's tooth)!". Yeah frickin' right.

If only non-Apple companies could get away w/ such blatant secrecy, partial lies & spin. This company's arrogance & contempt for its users is sickening, to me.

Mmm, so much higher phone profits than last year with less sales, indicating the X made a massive difference due to the higher price. Tim Cook also says it was the highest selling phone every week. Shareholders and news outlets scrutinising everything that they say.

But the obvious answer is that it’s all a conspiracy theory and they’re lying about the X being the most popular iPhone. Along with cooking their books to convince people of this. :rolleyes:

Sometimes the truth is the truth. It might not be a truth you want to be true, or accept, but it’s the truth. Wilful denial doesn’t change that, it just makes the person look like a stubborn hater.
 
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