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Apple CEO Tim Cook Says Financing iPhone X Can Work Out to Cost of Just a Few Nice Coffees Per Week
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They have a fiduciary duty to charge as much for their products as the market will bear.
Lol. Thats a stupid statement. Not drinking a cup of coffee a day is essentially changing your lifestyle a little. There is no good reason to do that since coffee is not harmful for your health. And that cup of coffee can improve afternoon productivity of a lot of people. He has some balls to suggest people should change their lifestyle to buy a phone.
Maybe it's not an issue for him or with many here on MR, but millions living in debt, these comments show how much he is out of touch with average Joe.
This is an old selling tactic called “reduction to the ridiculous” and is very effective.
He isn't suggesting that. He's just breaking it down to show that depending on your perspective and paying monthly, it can be reasonably affordable. This is a device you would be using every single day.
This, to me, seems like a bad justification (cough, spin, cough) and completely unnecessary. If he truly feels that it’s priced correctly, why even use such analogies.
Let apple charge as they choose - they are allowed to after all. We as consumers can CHOOSE to purchase it or not.
Anyone remember what happened to the price of the PlayStation 3 shortly after it came out?
I’d also like to see a poll of who is willing to make make such a sacrifice. I love my specialized cafe drinks.
Let apple charge as they choose - they are allowed to after all. We as consumers can CHOOSE to purchase it or not.
Anyone remember what happened to the price of the PlayStation 3 shortly after it came out?
I’d also like to see a poll of who is willing to make make such a sacrifice. I love my specialized cafe drinks.
The problem is that everyone uses this comparison for their pay monthly services.
So much so that I’m probably ‘paying’ for 20 coffees a week or something. Ulysses, 1Password, the list goes on... and now Apple?
So much so that I’m probably ‘paying’ for 20 coffees a week or something. Ulysses, 1Password, the list goes on... and now Apple?
Well you have to offset the extra cost somehow. So you have to give up something to do that. I agree that you will use it every day. But this phone does not do anything that an iPhone 6s plus cannot. So this is not really a good argument to get people to buy the phone.
I'm waiting for the iPhone Xs Plus.
Agreed also, if one eats out a lot, it is 3 meals at McDonalds or one plate at a 3 Star dinner. The payments really aren’t that bad if you plan to keep the phone for 2 years.
And its a wonder most people in America have little to no extra money in their bank accounts to cover a basic emergency financially.
Very tone deaf comment Tim
Very tone deaf comment Tim
I like my phone. I love my coffee. I brew it at home each morning. 8oz of fresh espresso plus 8oz of vanilla milk plus 4oz Irish Cream. It’s the reason I get out of bed.
Good news is that a iPhone X 256 + AC + case is just £4 daily..... over a year .
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You did not need to finance a PS3 , big difference here , hence the spin from Tim .
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You did not need to finance a PS3 , big difference here , hence the spin from Tim .
The last year I've tried to make coffee at home and utilize free coffee at work, and that still doesn't mean I can afford one!!!
You can own the iPhone X for just pennies an hour!
"It is a fabulous product," he added, still referring to the iPhone X. "We can't wait for people to start putting their money in our hands."
After Tim Cook said this Starbucks shares dropped by 50% 
I'm a big Apple fanboy and I gave Apple alot of money over the last 17 years. However the iPhone X has become too exculsive for me. I never thought I would settle for less but Apple has lost my interest in their "latest" products.
Cooks satement reads as if he is feeling guilty charging so much for a phone. You can get a pretty decent Laptop for that money.
I'm a big Apple fanboy and I gave Apple alot of money over the last 17 years. However the iPhone X has become too exculsive for me. I never thought I would settle for less but Apple has lost my interest in their "latest" products.
Cooks satement reads as if he is feeling guilty charging so much for a phone. You can get a pretty decent Laptop for that money.
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You’re going to yell at your wife for spending $2.50 per day on an enjoyable drink? Hope not serious.
How much do most guys spend on beer each week/month?
As for Cook’s comments, yeah whatever. You can say that about almost any cost that you spread out with monthly payments. The problem is that all these monthly payments do add up, and there’s no denying that Apple’s “latest and greatest” products just keep increasing in price. I’m not sure if I’m on board anymore.
coperate employees get free coffee nice try tim
It's worse than that. You don't buy mass produced tech widgets to have any hope of holding any value, it's a disposable item. Tossing money away. But financing that? It's just the mental drain, that you are a slave to someone else, owing them.
Hard credit hit, the security of their system as they now have your SSN and all your details.
Those that go to Starbucks or a coffee shop daily do likely spend enough to pay for an iPhone X. Figure around $5 a day each weekday and you're well over. Even if you pay only $3 it'd still cover the monthly payment.