Over the past year or two I actually think many of Apple's newer products are representing a better value than the previous generation, and nearly all the iPhone, iPad, and Mac product lines have been expanded to include lower cost options. The article notes the iPad Pro price has increased since 2017, but now you have the standard iPad and iPad Air. The iPhone SE & iPhone 11 are both decently priced and still include the same chips as their flagship models. The new MacBook models are giving you more bang-for-buck, especially the base 16" MacBook Pro, and retail sales are more common than ever. The 2020 iMacs have finally done away with spinning drives and Mac SSD upgrades costs dropped last year.
There's still plenty of room for improvement in this area for Apple, but I think they've made some strides in the right direction and I hope the trend continues.